How to Compete With E-Commerce Juggernauts Like Amazon

The short answer is "you can't," at least in most regards. But there are ways to hone your customer's unique experience and keep them buying directly from you.

Forbes contributor Micah Solomon has an interesting piece up on that site all about how Amazon's unparalleled efficiency of scale coupled with unbeatable customer service poses a major threat to independent retailers' brand loyalty. Simply put: you're not going to be able to beat the major retail aggregators on a whole in the categories of price, logistics, and ease of transaction. What you can do if you find yourself in the unhappy position of being squeezed out by Amazon is to try and compete on micro levels. That means one-upping them in just a few categories rather than fruitlessly attempting to match their entire business model:


"Add as much character to your site as possible—aim to make it more of an experience and adventure to buy from you than to go elsewhere. But don’t offer an experience at the expense of ease, or you’ll scare your customers right back to Amazon. The adventure a customer has on your site needs to be a frictionless one..."

He further advocates for a "simple, fast, and personable" returns process, tossing in "free, brand-relevant extras" with every direct purchase, and customizing your packaging a la companies like Moosejaw and Brooks Brothers. After all, you wouldn't order a product from Tiffany's if it didn't come with the little blue box. A personalized touch like that can fuel much-needed brand loyalty.

Check out more of Solomon's tips via the link below and let us know what you think in the comments below.

Read more at Forbes

Photo credit: Julie Clopper / Shutterstock

Develop mindfulness to boost your creative intelligence

Sharon Salzberg, world-renowned mindfulness leader, teaches meditation at Big Think Edge.

Image: Big Think
Big Think Edge
  • Try meditation for the first time with this guided lesson or, if you already practice, enjoy being guided by a world-renowned meditation expert.
  • Sharon Salzberg teaches mindfulness meditation for Big Think Edge.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

For a long time, the West shaped the world. That time is over.

The 21st century is experiencing an Asianization of politics, business, and culture.

Videos
  • Our theories about the world, even about history or the geopolitics of the present, tend to be shaped by Anglo perspectives of the Western industrial democracies, particularly those in the United States and the United Kingdom.
  • The West, however, is not united. Canada, for instance, acts in many ways that are not in line with American or British policies, particularly in regard to populism. Even if it were united, though, it would not represent most of the world's population.
  • European ideas, such as parliamentary democracy and civil service, spread across the world in the 19th century. In the 20th century, American values such as entrepreneurialism went global. In the 21st century, however, what we're seeing now is an Asianization — an Asian confidence that they can determine their own political systems, their own models, and adapt to their own circumstances.
Keep reading Show less

Why modern men are losing their testosterone

Research has shown that men today have less testosterone than they used to. What's happening?

Flickr user Tom Simpson
Sex & Relationships
  • Several studies have confirmed that testosterone counts in men are lower than what they used to be just a few decades ago.
  • While most men still have perfectly healthy testosterone levels, its reduction puts men at risk for many negative health outcomes.
  • The cause of this drop in testosterone isn't entirely clear, but evidence suggests that it is a multifaceted result of modern, industrialized life.
Keep reading Show less

Why the ocean you know and love won’t exist in 50 years

Can sensitive coral reefs survive another human generation?

Videos
  • Coral reefs may not be able to survive another human decade because of the environmental stress we have placed on them, says author David Wallace-Wells. He posits that without meaningful changes to policies, the trend of them dying out, even in light of recent advances, will continue.
  • The World Wildlife Fund says that 60 percent of all vertebrate mammals have died since just 1970. On top of this, recent studies suggest that insect populations may have fallen by as much as 75 percent over the last few decades.
  • If it were not for our oceans, the planet would probably be already several degrees warmer than it is today due to the emissions we've expelled into the atmosphere.
Keep reading Show less