How to Compete With E-Commerce Juggernauts Like Amazon

The short answer is "you can't," at least in most regards. But there are ways to hone your customer's unique experience and keep them buying directly from you.

Forbes contributor Micah Solomon has an interesting piece up on that site all about how Amazon's unparalleled efficiency of scale coupled with unbeatable customer service poses a major threat to independent retailers' brand loyalty. Simply put: you're not going to be able to beat the major retail aggregators on a whole in the categories of price, logistics, and ease of transaction. What you can do if you find yourself in the unhappy position of being squeezed out by Amazon is to try and compete on micro levels. That means one-upping them in just a few categories rather than fruitlessly attempting to match their entire business model:


"Add as much character to your site as possible—aim to make it more of an experience and adventure to buy from you than to go elsewhere. But don’t offer an experience at the expense of ease, or you’ll scare your customers right back to Amazon. The adventure a customer has on your site needs to be a frictionless one..."

He further advocates for a "simple, fast, and personable" returns process, tossing in "free, brand-relevant extras" with every direct purchase, and customizing your packaging a la companies like Moosejaw and Brooks Brothers. After all, you wouldn't order a product from Tiffany's if it didn't come with the little blue box. A personalized touch like that can fuel much-needed brand loyalty.

Check out more of Solomon's tips via the link below and let us know what you think in the comments below.

Read more at Forbes

Photo credit: Julie Clopper / Shutterstock

LinkedIn meets Tinder in this mindful networking app

Swipe right to make the connections that could change your career.

Getty Images
Sponsored
Swipe right. Match. Meet over coffee or set up a call.

No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.

Keep reading Show less

The dos and don’ts of helping a drug-addicted person recover

How you talk to people with drug addiction might save their life.

Videos
  • Addiction is a learning disorder; it's not a sign that someone is a bad person.
  • Tough love doesn't help drug-addicted people. Research shows that the best way to get people help is through compassion, empathy and support. Approach them as an equal human being deserving of respect.
  • As a first step to recovery, Maia Szalavitz recommends the family or friends of people with addiction get them a complete psychiatric evaluation by somebody who is not affiliated with any treatment organization. Unfortunately, warns Szalavitz, some people will try to make a profit off of an addicted person without informing them of their full options.
Keep reading Show less

4 anti-scientific beliefs and their damaging consequences

The rise of anti-scientific thinking and conspiracy is a concerning trend.

Moon Landing Apollo
popular
  • Fifty years later after one of the greatest achievements of mankind, there's a growing number of moon landing deniers. They are part of a larger trend of anti-scientific thinking.
  • Climate change, anti-vaccination and other assorted conspiratorial mindsets are a detriment and show a tangible impediment to fostering real progress or societal change.
  • All of these separate anti-scientific beliefs share a troubling root of intellectual dishonesty and ignorance.
Keep reading Show less

In a first for humankind, China successfully sprouts a seed on the Moon

China's Chang'e 4 biosphere experiment marks a first for humankind.

Image source: CNSA
Surprising Science
  • China's Chang'e 4 lunar lander touched down on the far side of the moon on January 3.
  • In addition to a lunar rover, the lander carried a biosphere experiment that contains five sets of plants and some insects.
  • The experiment is designed to test how astronauts might someday grow plants in space to sustain long-term settlements.
Keep reading Show less