Building a Better Flyer

A new site offers users the ability to create online flyers that they can post on their social networks, presumably saving paper, tacks, tape, and time.

Article written by guest writer Kecia Lynn


What's the Latest Development?

A new Cleveland-based startup, Tackk, promises to do for flyers what Craigslist and much of the rest of the Internet did for classifieds: It removes the (paper) middleman by allowing users to create customized "single-use, disposable" announcements that they can then share on their social networks or on the site-specific "Tackkboard." The company has raised $400,000 from local investors, and hopes to make a profit by offering premium services and branded content from marketers.

What's the Big Idea?

Tackk co-founder Eric Bockmuller says his site "fill[s] a gap on the publishing side...Sometimes Facebook or a Twitter are too limiting, but you don’t want to have to go through the trouble of creating a blog post on a platform like WordPress. With Tackk, users upload an image (or embed other media), enter some text, and then customize the appearance as much or as little as [they] want." One might wonder if Tackk can also replicate the tearing-off of the little pieces of paper at the bottom containing the contact's phone number or e-mail address.

Photo Credit: Shutterstock.com

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