As UberX and Lyft Get Cheaper, Should You Sell Your Car?

The new prices are an experiment in stoking demand. If the cost of a single ride drops far enough, people may begin abandoning their cars for their daily commute or midday errand.

What's the Latest?


Two industry disruptors, Uber and Lyft, are changing the way people commute in urban centers. This summer, the companies are rolling out new pricing schemes meant to outfox established taxi companies. "The price cut amounts to 20 percent in New York and 25 percent in San Francisco and Los Angeles. By the company’s math, that leaves the price of a ride lower than that of a taxi in New York, and in other cities the price is now significantly lower." In some markets, Uber is forsaking its 20 percent commission to keep prices low. But why would a company purposefully take a loss on each transaction?

What's the Big Idea?

The new prices are an experiment in stoking demand. If the cost of a single ride drops far enough, people may begin abandoning their cars for their daily commute or midday errand. The effect may be a low-margin business but one with a guaranteed demand for the foreseeable future. "The whole point of price cuts is to get UberX pricing below the cost of owning a car," said Uber’s chief executive, Travis Kalanick. "Let’s say you take three or four trips a day on average. If we can get the price of UberX low enough, we can get to where it’s cheaper to take Uber than to own a car."

Read more at the New York Times

Photo credit: Shutterstock

Scientists are creating music to unlock your brain’s potential

Soon, parents may be able to prescribe music to their kids to help them focus.

Videos
  • Instead of prescribing medications to kids with ADD or ADHD, Clark and his team at Brain.fm are looking to music as another option for treatment.
  • Through a grant from the National Science Foundation, the company is developing music that features "neural-phase locking" — a combination of different principles that create specific characteristics in the brain, such as increased concentration or relaxation.
  • As long as they're listening to the music, the neural phase-locking aspect of Brain.fm's tunes has the potential to keep people focused.

Knowing the stages of neurological development can make you a better parent

There are four main stages. Each has its own particular set of advancements and challenges. 

 

Jordan Bruner. Vimeo.
popular

Don't you wish you could predict your child's behavior with 100 percent accuracy? Any realistic parent knows it's an impossible daydream, but an appealing one nonetheless. Kids will always surprise you. There are so many factors that go into behavior, not to mention the fact that internal and external forces can sometimes make kids act out of character.

Keep reading Show less
Personal Growth

The life choices that had led me to be sitting in a booth underneath a banner that read “Ask a Philosopher" – at the entrance to the New York City subway at 57th and 8th – were perhaps random but inevitable.

Keep reading Show less