Apple Ready to 'Digitally Destroy' Textbook Publishing
Thursday, January 19 is when Apple will announce its development of new educational technology. User-friendly interactive electronic textbooks could seriously disrupt the publishing business.
What's the Latest Development?
Thursday, January 19 is when Apple will unveil its vision for educational technology. Aimed primarily at the textbook industry, which Steve Jobs called an '$8 billion a year industry ripe for digital destruction,' Apple is expected to announce a tool to help authors and publishers create interactive e-books. What the industry lacks is Apple's specialty: A good software tool that allows publishers to create engaging digital books just as easy as creating a song is using Garage Band.
What's the Big Idea?
As textbooks go digital, they will also go social, changing the way students interact with each other and their professors while they learn. "Digital texts would let students interact with information in visual ways, such as 3D models, graphs, and videos. They would also allow students to create links to additional texts, audio, and other supporting materials. Furthermore, students could share those connections with classmates and colleagues." Students will be able to manipulate the data they are given and share it with the class.
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A disturbing interview given by a KGB defector in 1984 describes America of today and outlines four stages of mass brainwashing used by the KGB.
- Bezmenov described this process as "a great brainwashing" which has four basic stages.
- The first stage is called "demoralization" which takes from 15 to 20 years to achieve.
- According to the former KGB agent, that is the minimum number of years it takes to re-educate one generation of students that is normally exposed to the ideology of its country.
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