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The Did You Know? (Shift Happens) videos have been seen by at least 40 million people online and perhaps that many again during face-to-face conferences, workshops, etc. This week saw the release of the latest version, this one focused on the state of Iowa. Titled Iowa, Did You Know?, the video is aimed at Iowa policymakers, citizens, and educators and is intended to help them feel a greater sense of urgency when it comes to changing our schools. Right now there’s a fair amount of complacency; the average Iowan isn’t coming to his or her school board or politician saying, “Hey, why aren’t you preparing my kids for this digital, global world we now live in?!”
Take a look at the video and see what you think. Even if you don’t live in Iowa, I think you’ll find it quite pertinent to your educational context too. More thoughts and resources after the video…
Additional resources
We are hopeful that the video will be shown to groups all over the state. It comes with a facilitator’s guide to help spark conversation as well as PDF versions of each slide. The idea is that any local group – school, Rotary club, senior citizens’ center, community group, or book club (or even just a small bunch of neighbors) – can convene for 30–60 minutes, show the video, and then start talking and acting. Additional resources and information are available at the Iowa Future web site to help these groups. We need a groundswell of Iowans to start advocating for 21st, not 19th, century schools.
Leadership Day 2011
In addition to announcing Iowa, Did You Know?, this post also is going to serve as my Leadership Day 2011 contribution. If our schools are going to ‘shift’ and prepare students for the next (rather than the last) half century, school leaders are going to have to be much more proactive about engaging with parents, community members, and policymakers. Whether it’s pulling snippets from this blog or Mind Dump and mentioning them at every possible gathering, showing videos like this one and inviting discussion and action, or finding ways to regularly and visibly highlight innovative student and teacher uses of higher-order thinking skills and digital technologies, principals and superintendents can’t just focus on what occurs within their school systems. We MUST engage the public and we MUST engage the people who make policy at the state and federal levels. Right now we’re not doing this nearly as much as we should be. For example, we debuted Iowa, Did You Know? at the School Administrators of Iowa conference earlier this week. I heard lots of comments afterward from administrators about how excited they were to show the video to their staffs. But nary a single one said that he or she was excited to use it to help spark needed conversations with parents, citizens, or legislators. If we don’t have these latter conversations too, we’ll continue to run into the external mindset and funding/policy constraints that surround and hinder what we do, regardless of how innovative we are internally.
Does every state need a video like Iowa, Did You Know? Probably. If not a video, then a report or a recorded speech or something that galvanizes citizens to start putting pressure on school boards and lawmakers to do something DIFFERENT when it comes to learning, teaching, and schooling. Right now most of the discussion regarding educational reform is simply tweaking what we’ve always done, trying to make it a bit better or more intense. Given the transformational impacts of digital technologies on learning, communication, the global economy, our jobs, entertainment, and just about every other area of life we can think of, tweaking just doesn’t cut it.
With gratitude
It is with great appreciation that I thank:
Troyce Fisher, School Administrators of Iowa, and everyone else involved with the Iowa Future initiative for being so patient with me as I worked to get this done, for insisting that the video have an encouraging ending, and for having the original vision for a visibility initiative to reach Iowa citizens and legislators, not just educators.
XPLANE, who now has done the graphics on 3 of the 5 ‘official’ versions of Did You Know? and who came through yet again despite a very tight timeline. I can’t emphasize enough how creative the folks there are and how wonderful they are to work with. I have absolutely no hesitation recommending them for any project, any time. They are truly amazing and gifted.
All of the wonderful Iowans, educators or otherwise, who will help spread this video across the state and maximize its impact. I’m thanking you all in advance; it’s up to us to make these conversations happen!
Karl Fisch, who started the whole Did You Know? phenomenon and has graciously included me on every step along the way.
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