Target's virtual advertising campaign
The Wall Street Journal referred to it as "Target's never-ending quest to be hipper than the competition" -- an upcoming fashion show that will feature holograms instead of models. The holograms will be projected in a section of Grand Central Terminal in New York City on November 6 and 7, in a rotating series of 10 minute shows. To widen the possible audience beyond New York City, Target plans to post a video of the show on sites like YouTube and Target.com
You may have already spotted Target ads alerting people to send a text message of the word "model-less" to 827438 (Target) for additional details about the event and to receive exclusive video on their mobile device. In the past, Target has really pushed the creative envelope -- including a "vertical fashion show" that took place along the sides of NYC skyscrapers and buying all the ad pages in one issue of The New Yorker. If you happen to be in midtown over the next two days, it may be worth it to check out Grand Central Station.
[image: Target at Grand Central Station]
At least he wasn't burned at the stake, right?
- The letter suggests Galileo censored himself a bit in order to fly more under the radar. It didn't work, though.
- The Royal Society Journal will publish the variants of the letters shortly, and scholars will begin to analyze the results.
- The letter was in obscurity for hundreds of years in Royal Society Library in London.
Scientists have developed new ways of understanding how the biological forces of death drive important life processes.
- Researchers have found new ways on how decomposing plants and animals contribute to the life cycle.
- After a freak mass herd death of 300 reindeer, scientists were able to study a wide range of the decomposition processes.
- Promoting the necrobiome research will open up new areas of inquiry and even commerce.
What do we see from watching birds move across the country?
- A total of eight billion birds migrate across the U.S. in the fall.
- The birds who migrate to the tropics fair better than the birds who winter in the U.S.
- Conservationists can arguably use these numbers to encourage the development of better habitats in the U.S., especially if temperatures begin to vary in the south.
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