Bruce Nussbaum: The backlash against innovation and design
Over at Business Week, Bruce Nussbaum suggests that the growing backlash against innovation in the media is really a backlash against companies that falsely attempt to portray themselves as innovators. Time and time again, this happens, as companies like Ford Motor Company realize that their underlying business models are somehow flawed, and start grasping at straws as they attempt to prop up their sagging stock prices. So, these companies - prodded by their marketing departments - start talking a mean innovation game, only to find out that it's a lot harder than it sounds:
We've all been hearing it--"Innovation is over." "Design is over the
top." "Everyone's talking innovation so it's becoming a meaningless
term." The truth is that the backlash is against the fad of
innovation, not the fact of it. The backlash is against CEOs who get up
and shroud their companies and their reputations in the rhetoric of
innovation while continuing to sell out-of-date, poorly designed
products and services. Consumers know this is fake and realize that the
talk about innovation is not authentic. Indeed, CEOs who use innovation
as a brand fad do deep damage to their brands.
As Bruce correctly points out, "the hard work of building an innovation culture is only just
beginning in corporations. It will take a generation, just as the
quality movement took a generation to build." With that in mind, he points to an article from fellow Business Week contributor Reena Jana, who highlights a few efforts afoot to bring an end to the innovation hype and focus on the real fundamentals of running an innovative business. Reena's article is a must-read for anyone serious about innovation. (You'll see, too, that I've added Bruce Nussbaum to the list of "The Fittest" on my blogroll. Welcome, Bruce, to the Darwinian world of Endless Innovation where only the most innovative survive!)
Step inside the unlikely friendship of a former ACLU president and an ultra-conservative Supreme Court Justice.
- Former president of the ACLU Nadine Strossen and Supreme Court Justice Antonin Scalia were unlikely friends. They debated each other at events all over the world, and because of that developed a deep and rewarding friendship – despite their immense differences.
- Scalia, a famous conservative, was invited to circles that were not his "home territory", such as the ACLU, to debate his views. Here, Strossen expresses her gratitude and respect for his commitment to the exchange of ideas.
- "It's really sad that people seem to think that if you disagree with somebody on some issues you can't be mutually respectful, you can't enjoy each other's company, you can't learn from each other and grow in yourself," says Strossen.
- The opinions expressed in this video do not necessarily reflect the views of the Charles Koch Foundation, which encourages the expression of diverse viewpoints within a culture of civil discourse and mutual respect.
Learn how to redesign your job for maximum reward.
- Broaching the question "What is my purpose?" is daunting – it's a grandiose idea, but research can make it a little more approachable if work is where you find your meaning. It turns out you can redesign your job to have maximum purpose.
- There are 3 ways people find meaning at work, what Aaron Hurst calls the three elevations of impact. About a third of the population finds meaning at an individual level, from seeing the direct impact of their work on other people. Another third of people find their purpose at an organizational level. And the last third of people find meaning at a social level.
- "What's interesting about these three elevations of impact is they enable us to find meaning in any job if we approach it the right way. And it shows how accessible purpose can be when we take responsibility for it in our work," says Hurst.
Erik Verlinde has been compared to Einstein for completely rethinking the nature of gravity.
- The Dutch physicist Erik Verlinde's hypothesis describes gravity as an "emergent" force not fundamental.
- The scientist thinks his ideas describe the universe better than existing models, without resorting to "dark matter".
- While some question his previous papers, Verlinde is reworking his ideas as a full-fledged theory.
TuSimple, an autonomous trucking company, has also engaged in test programs with the United States Postal Service and Amazon.
PAUL RATJE / Contributor
- This week, UPS announced that it's working with autonomous trucking startup TuSimple on a pilot project to deliver cargo in Arizona using self-driving trucks.
- UPS has also acquired a minority stake in TuSimple.
- TuSimple hopes its trucks will be fully autonomous — without a human driver — by late 2020, though regulatory questions remain.