Bruce Nussbaum: The backlash against innovation and design
Over at Business Week, Bruce Nussbaum suggests that the growing backlash against innovation in the media is really a backlash against companies that falsely attempt to portray themselves as innovators. Time and time again, this happens, as companies like Ford Motor Company realize that their underlying business models are somehow flawed, and start grasping at straws as they attempt to prop up their sagging stock prices. So, these companies - prodded by their marketing departments - start talking a mean innovation game, only to find out that it's a lot harder than it sounds:
We've all been hearing it--"Innovation is over." "Design is over the
top." "Everyone's talking innovation so it's becoming a meaningless
term." The truth is that the backlash is against the fad of
innovation, not the fact of it. The backlash is against CEOs who get up
and shroud their companies and their reputations in the rhetoric of
innovation while continuing to sell out-of-date, poorly designed
products and services. Consumers know this is fake and realize that the
talk about innovation is not authentic. Indeed, CEOs who use innovation
as a brand fad do deep damage to their brands.
As Bruce correctly points out, "the hard work of building an innovation culture is only just
beginning in corporations. It will take a generation, just as the
quality movement took a generation to build." With that in mind, he points to an article from fellow Business Week contributor Reena Jana, who highlights a few efforts afoot to bring an end to the innovation hype and focus on the real fundamentals of running an innovative business. Reena's article is a must-read for anyone serious about innovation. (You'll see, too, that I've added Bruce Nussbaum to the list of "The Fittest" on my blogroll. Welcome, Bruce, to the Darwinian world of Endless Innovation where only the most innovative survive!)
The way that you think about stress can actually transform the effect that it has on you – and others.
- Stress is contagious, and the higher up in an organization you are the more your stress will be noticed and felt by others.
- Kelly McGonigal teaches "Reset your mindset to reduce stress" for Big Think Edge.
- Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Three scientists publish a paper proving that Mercury, not Venus, is the closest planet to Earth.
- Earth is the third planet from the Sun, so our closest neighbor must be planet two or four, right?
- Wrong! Neither Venus nor Mars is the right answer.
- Three scientists ran the numbers. In this YouTube video, one of them explains why our nearest neighbor is... Mercury!
The blood of horseshoe crabs is harvested on a massive scale in order to retrieve a cell critical to medical research. However, recent innovations might make this practice obsolete.
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- This is because it contains a molecule that is crucial to the medical research community.
- Today, however, new innovations have resulted in a synthetic substitute that may end the practice of farming horseshoe crabs for their blood.
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- The list includes a fictional retelling of the first Native American to graduate from Harvard, and hiding out in inner-city Newark.
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