Are you sheepwalking or are you innovating?
Marketing guru Seth Godin coins new terms and expressions on a regular basis, and this time, he's decided to trade in his Purple Cow for a Purple Sheep. As Godin explains, Sheepwalking refers to the process of just going through the motions and being afraid to fail - and this type of activity even happens at places like Google:
"I define "sheepwalking" as the outcome of hiring people who have been
raised to be obedient and giving them a braindead job and enough fear
to keep them in line...
It's ironic but not surprising that in our age of increased reliance
on new ideas, rapid change and innovation, sheepwalking is actually on
the rise. That's because we can no longer rely on machines to do the
We've mechanized what we could mechanize. What's left is to
cost-reduce the manual labor that must be done by a human. So we write
manuals and race to the bottom in our search for the cheapest possible
labor. And it's not surprising that when we go to hire that labor, we
search for people who have already been trained to be sheepish."
Thankfully, of course, not all organizations encourage sheepwalking - but these organizations are the exception rather than the rule:
"What happens when
seems crazy. There's too much overhead, too many cats to herd, too
little predictability and way too much noise. Then, over and over, we
see something happen. When you hire amazing people and give them
freedom, they do amazing stuff. And the sheepwalkers and their bosses just watch and shake their heads,
certain that this is just an exception, and that it is way too risky
for their industry or their customer base."
[image: Purple Sheep]
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- The results showed that the personality traits neuroticism and extraversion are linked to more negative views and behaviors related to obesity.
- People who scored high in conscientiousness are more likely to experience "fat phobia.
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- Survey by Pew Research Center shows great variation in chauvinism across Europe.
- Eight most chauvinist countries are in the east, and include Russia.
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- Henry Dunant's work led to the Red Cross and conventions on treating prisoners humanely.
- Four Geneva Conventions defined the rules for prisoners of war, torture, naval and medical personnel and more.
- Amendments to the agreements reflect the modern world but have not been ratified by all countries.
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