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Millennials are the Food Truck Generation
Allow me to paste a new label onto our country’s most-labelled demographic the Millennials: the food truck generation. 47 percent of Millennials have eaten from a food truck, making them the most likely patrons of those mobile establishments that their parents were more apt to refer to as “roach coaches” or “gut trucks.” Food trucks have been around in some form or another for most of the 20th century, but they were more culturally recognizable as fixtures of isolated workplaces like manufacturing plants and construction sites.
Today, food trucks are estimated to be a $2.7 billion industry and have been reappropriated into a younger, more affluent, more urban cultural ethos. The mass migration of Millennials into cities mirrors to some extent the proliferation of the food trucks on those same city street corners. With their DIY sensibility and appealing sort of grubbiness, food trucks cater to younger folks who have come to search for “authenticity” in their brands - or rather products that give the appearance of being “brandless”. So is it that the proclivities of these young hip urbanized eaters have spurred the rise of the gourmet-food-truck phenomenon? Or is there a larger force that has shaped both the landscape of the restaurant industry and Millennial tastes at once?
How many different ways can Millennials be broken down, analyzed, generalized, and labelled? In an earlier blog post for Big Think, Will Millennials Remember Bill Clinton? I wrote about the problem of speaking of Millennials, a cohort of 80 million people ranging in ages 19 to 36 years old, as if they hold a universally shared set of preferences. What is most important in the development of “generational” attitudes are the experiences one has in early adulthood - a relatively short and highly variable temporal window. Of course, that won’t stop marketers, politicians, thought leaders, and a multitude of others from alluding to Millennials as a hive-like monolithic block.
With that point made, allow me to paste a new label onto our country’s most-labelled demographic: Millennials are the food truck generation. 47 percent of Millennials have eaten from a food truck, making them the most likely patrons of those mobile establishments that their parents were more apt to refer to as “roach coaches” or “gut trucks.” Food trucks have been around in some form or another for most of the 20th century, but they were more culturally recognizable as fixtures of isolated workplaces like manufacturing plants and construction sites. On a personal note, I have never passed up on the opportunity to visit a diner, dive or truck for a great meal that always seems to taste better on cheap plates or standing up outside.
Today, though, food trucks are estimated to be a $2.7 billion industry and have been reappropriated into a younger, more affluent, more urban cultural ethos. The mass migration of Millennials into cities mirrors to some extent the proliferation of the food trucks on those same city street corners. With their DIY sensibility and appealing sort of grubbiness, food trucks cater to younger folks who have come to search for “authenticity” in their brands - or rather products that give the appearance of being “brandless”. They can be exotic, focusing on culinary styles and traditions that larger-scale restaurants can’t take the risk on. They can be essentialistic, centering themselves around a single type of dish or ingredient. Their food can be pretty fancy (imagine a French brasserie on four wheels), even without a posh presentation to go with it. And they can be very, very cheap. My favorite is the MIT inspired Clover Food Lab as well as a great cupcake truck on the streets of Denver.
So is it that the proclivities of these young hip urbanized eaters have spurred the rise of the gourmet-food-truck phenomenon? Or is there a larger force that has shaped both the landscape of the restaurant industry and Millennial tastes at once? Food trucks are probably more a product of harsh economic realities than a response to demand from a burgeoning group of consumers. The 2008 recession created an abundance of unmanned “roach-coaches” that lost their business as the construction industry went into a freeze. Meanwhile, numerous high-end restaurants were forced to close and downsize, pushing chefs out of their jobs, while making it prohibitive for culinary entrepreneurs to open up new establishments. Being far cheaper and less risky to establish, the food truck business was suddenly an appealing, if not necessary, path for out-of-work chefs with a creative bent.
At the same time, the recession has had a profound effect on the development of Millennial attitudes, perhaps more so than anything else except for the maturation of the Internet. Unlike many other recent historic events - the arc of the Great Recession has been extraordinarily long, and not defined by any one moment or image. Its faded presence is still felt even now as the economy continues to recover. With the length of its reach, the recession has figured into the formative early adult experiences of multiple subsections of the overall Millennial cohort. It has affected where they can live, what jobs are available to them, the amount they owe in student loan debt, whether they own a car, their ability to get married and start a family, their parents’ retirement plans, who and what they trust, and more still beyond that. They look at money differently than their parents did, and have constructed for themselves a far different consumer identity, one that interprets cultural status, brands (especially big brands), authenticity, and consumer savviness in a new way. The food truck economy provides a way for personalized food, that is inherently social (you are eating on the street), from a local vendor that is often the person making the food right in front of you -- the ultimate transparency.
There are all sorts of ways to define a Millennial, but I don’t think there is any more important and wide-spanning feature of this young generation than that they grew up in difficult and fast-moving social and economic climate. The recession has turned Millennials into a more frugal, more transitory, more minimalistic, and perhaps more discerning group than their parents. You can label them the Recessionary Generation, or the Digital Generation, if you want, but revealed behavior is always better than an arcane classification and calling them the Food Truck Generation is more pleasing to me, even if just as fraught a demographic exercise. After all, Millennials have been molded by the same economic fires that have turned food trucks into a culinary and economic phenomenon. In a way, they were made for each other. Other industries and brands might glean insights from the food truck economy - as it may shed light on what the next cohort of consumers likes, wants and will pay for. Now it's time to hit the street for lunch.
MIT AgeLab's Adam Felts contributed to this article.
Photo Credit: Getty Images Steve Sands / Contributor
How would the ability to genetically customize children change society? Sci-fi author Eugene Clark explores the future on our horizon in Volume I of the "Genetic Pressure" series.
- A new sci-fi book series called "Genetic Pressure" explores the scientific and moral implications of a world with a burgeoning designer baby industry.
- It's currently illegal to implant genetically edited human embryos in most nations, but designer babies may someday become widespread.
- While gene-editing technology could help humans eliminate genetic diseases, some in the scientific community fear it may also usher in a new era of eugenics.
Tribalism and discrimination<p>One question the "Genetic Pressure" series explores: What would tribalism and discrimination look like in a world with designer babies? As designer babies grow up, they could be noticeably different from other people, potentially being smarter, more attractive and healthier. This could breed resentment between the groups—as it does in the series.</p><p>"[Designer babies] slowly find that 'everyone else,' and even their own parents, becomes less and less tolerable," author Eugene Clark told Big Think. "Meanwhile, everyone else slowly feels threatened by the designer babies."</p><p>For example, one character in the series who was born a designer baby faces discrimination and harassment from "normal people"—they call her "soulless" and say she was "made in a factory," a "consumer product." </p><p>Would such divisions emerge in the real world? The answer may depend on who's able to afford designer baby services. If it's only the ultra-wealthy, then it's easy to imagine how being a designer baby could be seen by society as a kind of hyper-privilege, which designer babies would have to reckon with. </p><p>Even if people from all socioeconomic backgrounds can someday afford designer babies, people born designer babies may struggle with tough existential questions: Can they ever take full credit for things they achieve, or were they born with an unfair advantage? To what extent should they spend their lives helping the less fortunate? </p>
Sexuality dilemmas<p>Sexuality presents another set of thorny questions. If a designer baby industry someday allows people to optimize humans for attractiveness, designer babies could grow up to find themselves surrounded by ultra-attractive people. That may not sound like a big problem.</p><p>But consider that, if designer babies someday become the standard way to have children, there'd necessarily be a years-long gap in which only some people are having designer babies. Meanwhile, the rest of society would be having children the old-fashioned way. So, in terms of attractiveness, society could see increasingly apparent disparities in physical appearances between the two groups. "Normal people" could begin to seem increasingly ugly.</p><p>But ultra-attractive people who were born designer babies could face problems, too. One could be the loss of body image. </p><p>When designer babies grow up in the "Genetic Pressure" series, men look like all the other men, and women look like all the other women. This homogeneity of physical appearance occurs because parents of designer babies start following trends, all choosing similar traits for their children: tall, athletic build, olive skin, etc. </p><p>Sure, facial traits remain relatively unique, but everyone's more or less equally attractive. And this causes strange changes to sexual preferences.</p><p>"In a society of sexual equals, they start looking for other differentiators," he said, noting that violet-colored eyes become a rare trait that genetically engineered humans find especially attractive in the series.</p><p>But what about sexual relationships between genetically engineered humans and "normal" people? In the "Genetic Pressure" series, many "normal" people want to have kids with (or at least have sex with) genetically engineered humans. But a minority of engineered humans oppose breeding with "normal" people, and this leads to an ideology that considers engineered humans to be racially supreme. </p>
Regulating designer babies<p>On a policy level, there are many open questions about how governments might legislate a world with designer babies. But it's not totally new territory, considering the West's dark history of eugenics experiments.</p><p>In the 20th century, the U.S. conducted multiple eugenics programs, including immigration restrictions based on genetic inferiority and forced sterilizations. In 1927, for example, the Supreme Court ruled that forcibly sterilizing the mentally handicapped didn't violate the Constitution. Supreme Court Justice Oliver Wendall Holmes wrote, "… three generations of imbeciles are enough." </p><p>After the Holocaust, eugenics programs became increasingly taboo and regulated in the U.S. (though some states continued forced sterilizations <a href="https://www.uvm.edu/~lkaelber/eugenics/" target="_blank">into the 1970s</a>). In recent years, some policymakers and scientists have expressed concerns about how gene-editing technologies could reanimate the eugenics nightmares of the 20th century. </p><p>Currently, the U.S. doesn't explicitly ban human germline genetic editing on the federal level, but a combination of laws effectively render it <a href="https://academic.oup.com/jlb/advance-article/doi/10.1093/jlb/lsaa006/5841599#204481018" target="_blank" rel="noopener noreferrer">illegal to implant a genetically modified embryo</a>. Part of the reason is that scientists still aren't sure of the unintended consequences of new gene-editing technologies. </p><p>But there are also concerns that these technologies could usher in a new era of eugenics. After all, the function of a designer baby industry, like the one in the "Genetic Pressure" series, wouldn't necessarily be limited to eliminating genetic diseases; it could also work to increase the occurrence of "desirable" traits. </p><p>If the industry did that, it'd effectively signal that the <em>opposites of those traits are undesirable. </em>As the International Bioethics Committee <a href="https://academic.oup.com/jlb/advance-article/doi/10.1093/jlb/lsaa006/5841599#204481018" target="_blank" rel="noopener noreferrer">wrote</a>, this would "jeopardize the inherent and therefore equal dignity of all human beings and renew eugenics, disguised as the fulfillment of the wish for a better, improved life."</p><p><em>"Genetic Pressure Volume I: Baby Steps"</em><em> by Eugene Clark is <a href="http://bigth.ink/38VhJn3" target="_blank">available now.</a></em></p>
The father of all giant sea bugs was recently discovered off the coast of Java.
- A new species of isopod with a resemblance to a certain Sith lord was just discovered.
- It is the first known giant isopod from the Indian Ocean.
- The finding extends the list of giant isopods even further.
The ocean depths are home to many creatures that some consider to be unnatural.<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzU2NzY4My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxNTUwMzg0NX0.BTK3zVeXxoduyvXfsvp4QH40_9POsrgca_W5CQpjVtw/img.png?width=980" id="b6fb0" class="rm-shortcode" data-rm-shortcode-id="2739ec50d9f9a3bd0058f937b6d447ac" data-rm-shortcode-name="rebelmouse-image" data-width="1512" data-height="2224" />
What benefit does this find have for science? And is it as evil as it looks?<div class="rm-shortcode" data-media_id="7XqcvwWp" data-player_id="FvQKszTI" data-rm-shortcode-id="8506fcd195866131efb93525ae42dec4"> <div id="botr_7XqcvwWp_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/7XqcvwWp-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/7XqcvwWp-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/7XqcvwWp-FvQKszTI.js"></script> </div> <p>The discovery of a new species is always a cause for celebration in zoology. That this is the discovery of an animal that inhabits the deeps of the sea, one of the least explored areas humans can get to, is the icing on the cake.</p><p>Helen Wong of the National University of Singapore, who co-authored the species' description, explained the importance of the discovery:</p><p>"The identification of this new species is an indication of just how little we know about the oceans. There is certainly more for us to explore in terms of biodiversity in the deep sea of our region." </p><p>The animal's visual similarity to Darth Vader is a result of its compound eyes and the curious shape of its <a href="https://lkcnhm.nus.edu.sg/research/sjades2018/" target="_blank" rel="noopener noreferrer dofollow" style="">head</a>. However, given the location of its discovery, the bottom of the remote seas, it may be associated with all manner of horrifically evil Elder Things and <a href="https://en.wikipedia.org/wiki/Cthulhu" target="_blank" rel="dofollow">Great Old Ones</a>. <em></em></p>
We look back at a year ravaged by a global pandemic, economic downturn, political turmoil and the ever-worsening climate crisis.
Billions are at risk of missing out on the digital leap forward, as growing disparities challenge the social fabric.
Image: Global Risks Report 2021<h3>Widespread effects</h3><p>"The immediate human and economic costs of COVID-19 are severe," the report says. "They threaten to scale back years of progress on reducing global poverty and inequality and further damage social cohesion and global cooperation."</p><p>For those reasons, the pandemic demonstrates why infectious diseases hits the top of the impact list. Not only has COVID-19 led to widespread loss of life, it is holding back economic development in some of the poorest parts of the world, while amplifying wealth inequalities across the globe.</p><p>At the same time, there are concerns the fight against the pandemic is taking resources away from other critical health challenges - including a <a href="https://www.weforum.org/agenda/2020/09/charts-covid19-malnutrition-educaion-mental-health-children-world/" target="_blank" rel="noopener noreferrer">disruption to measles vaccination programmes</a>.</p>
A new study explains how a chaotic region just outside a black hole's event horizon might provide a virtually endless supply of energy.
- In 1969, the physicist Roger Penrose first proposed a way in which it might be possible to extract energy from a black hole.
- A new study builds upon similar ideas to describe how chaotic magnetic activity in the ergosphere of a black hole may produce vast amounts of energy, which could potentially be harvested.
- The findings suggest that, in the very distant future, it may be possible for a civilization to survive by harnessing the energy of a black hole rather than a star.
The ergosphere<p>The ergosphere is a region just outside a black hole's event horizon, the boundary of a black hole beyond which nothing, not even light, can escape. But light and matter just outside the event horizon, in the ergosphere, would also be affected by the immense gravity of the black hole. Objects in this zone would spin in the same direction as the black hole at incredibly fast speeds, similar to objects floating around the center of a whirlpool.</p><p>The Penrose process states, in simple terms, that an object could enter the ergosphere and break into two pieces. One piece would head toward the event horizon, swallowed by the black hole. But if the other piece managed to escape the ergosphere, it could emerge with more energy than it entered with.</p><p>The movie "Interstellar" provides an example of the Penrose process. Facing a fuel shortage on a deep-space mission, the crew makes a last-ditch effort to return home by entering the ergosphere of a blackhole, ditching part of their spacecraft, and "slingshotting" away from the black hole with vast amounts of energy.</p><p>In a recent study published in the American Physical Society's <a href="https://journals.aps.org/prd/abstract/10.1103/PhysRevD.103.023014" target="_blank" style="">Physical Review D</a><em>, </em>physicists Luca Comisso and Felipe A. Asenjo used similar ideas to describe another way energy could be extracted from a black hole. The idea centers on the magnetic fields of black holes.</p><p style="margin-left: 20px;">"Black holes are commonly surrounded by a hot 'soup' of plasma particles that carry a magnetic field," Comisso, a research scientist at Columbia University and lead study author, told <a href="https://news.columbia.edu/energy-particles-magnetic-fields-black-holes" target="_blank" rel="noopener noreferrer">Columbia News</a>.</p>
Event Horizon Telescope Collaboration<p>While there might not be immediate applications for the theory, it could help scientists better understand and observe black holes. On an abstract level, the findings may expand the limits of what scientists imagine is possible in deep space.</p><p style="margin-left: 20px;">"Thousands or millions of years from now, humanity might be able to survive around a black hole without harnessing energy from stars," Comisso said. "It is essentially a technological problem. If we look at the physics, there is nothing that prevents it."</p>
A popular and longstanding wave of thought in psychology and psychotherapy is that diagnosis is not relevant for practitioners in those fields.