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Why Pearson should build its own Tablet
I think, there is little doubt that tablet devices have drastically changed the way a growing part of the population is consuming content. My iPad has quickly become my main device for online media consumption from text to video and audio and right from the start the iPad has been hailed as the device with the potential to revolutionize the classroom.
At the brink of the iPad 3 (or iPad 2S) launch in early March, Samsung decided that it will also throw its hat into the ring and announced the launch of a “learning hub” for the Galaxy Tab yesterday.
As you might know Samsung and Apple are entangled in a bizarre patent war that takes places on many battlefields across the planet and the Samsung learning hub can clearly be seen as an attack on Apple’s iTunes U. And though both companies are heavy weights in the hardware space I think that there might be a competitor left who could take over our classrooms: Pearson.
First of all, I think that the content creator is always in the strongest position. Without the educational content tablets are also just dumb planks with Internet access. To crack the education space you need the authors and publishers to fill the shelves.
Of course, Pearson is not a hardware company but neither is Amazon. And we saw how quickly Amazon took on the tablet market with its subsidized Kindle Fire, being able to sell the device at a price attractive to a large group of customers.
Why not to think about Pearson do a similar trick? The price of a Kindle Fire which is essentially the same hardware as RIM’s Playbook is estimated at around $220 to $250 which means that Amazon is making a loss on each device sold. On the other hand, Amazon knows that in a probably very short time it will get into the profit zone through the products Kindle Fire owners buy through the device. As some tech writers point out, the Kindle Fire is essentially the modern catalog.
What if Pearson offered tablets to schools at such a price point or even give them away for free to entire school districts? This would give Pearson an entirely new basis to enter the digital textbook market.
Other building blocks were be Pearson’s OpenClass LMS that could be tied into the experience as well as data mining and analytics of learner progress etc. I can see a ton of possibilities to make that not only interesting but profitable.
Sure, having one player with such a strong position in the market can also be problematic. But Pearson could offer other publishers access to the ecosystem to offer their textbooks and charge them a reasonable fee.
All in all, I think that there would be more upsides that downsides. The digital divide is still a major problem and tight budgets keep many schools from investing in this kind of technology. And though we all want to avoid monopolies of any kind, only a unified infrastructure based on standards will have the potential to implement technology into the classroom in a meaningful way for everyone.
Picture: Young Girl Student with Books via Shutterstock
Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.
A recent study on monkeys found that stimulating a certain part of the forebrain wakes monkeys from anesthesia.
- Scientists electrically stimulated the brains of macaque monkeys in an effort to determine which areas are responsible for driving consciousness.
- The monkeys were anesthetized, and the goal was to see whether activating certain parts of the brain would wake up the animals.
- The forebrain's central lateral thalamus seems to be one of the "minimum mechanisms" necessary for consciousness.
Pixabay<p>When the team electrically stimulated a part of the brain called the central lateral thalamus, located in the forebrain, the monkeys woke up: they opened their eyes, blinked, reached out, made facial expressions and showed altered vital signs. </p><p>"We found that when we stimulated this tiny little brain area, we could wake the animals up and reinstate all the neural activity that you'd normally see in the cortex during wakefulness," Saalmann told Cell Press. "They acted just as they would if they were awake. When we switched off the stimulation, the animals went straight back to being unconscious."</p><p>This area of the brain may function as an "engine for consciousness," Redinbaugh told Inverse. Although past studies have shown that electrical stimulation can arouse the brains of humans and animals, the new findings are unique because they reveal which specific neural interactions appear to be minimally necessary for consciousness.</p><p>"Science doesn't often leave opportunity for exhilaration, but that's what that moment was like for those of us who were in the room," Redinbaugh told <a href="https://www.inverse.com/science/first-squid-mri-study-brain-complexity-similar-dogs" target="_blank"><em>Inverse</em></a><em>.</em></p>
Future applications<p>The team said the findings could have many applications down the road, but more research is needed.</p><p>"The overriding motivation of this research is to help people with disorders of consciousness to live better lives," Redinbaugh told Cell Press. "We have to start by understanding the minimum mechanism that is necessary or sufficient for consciousness, so that the correct part of the brain can be targeted clinically."</p><p>"It's possible we may be able to use these kinds of deep-brain stimulating electrodes to bring people out of comas. Our findings may also be useful for developing new ways to monitor patients under clinical anesthesia, to make sure they are safely unconscious."</p>
Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.
- The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
- Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
- Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Bacteria under microscope
needpix.com<p>Today, bubonic plague can be treated effectively with antibiotics.</p><p style="margin-left: 20px;">"Unlike in the 14th century, we now have an understanding of how this disease is transmitted," Dr. Shanthi Kappagoda, an infectious disease physician at Stanford Health Care, told <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">Healthline</a>. "We know how to prevent it — avoid handling sick or dead animals in areas where there is transmission. We are also able to treat patients who are infected with effective antibiotics, and can give antibiotics to people who may have been exposed to the bacteria [and] prevent them [from] getting sick."</p>
This plague patient is displaying a swollen, ruptured inguinal lymph node, or buboe.
Centers for Disease Control and Prevention<p>Still, hundreds of people develop bubonic plague every year. In the U.S., a handful of cases occur annually, particularly in New Mexico, Arizona and Colorado, <a href="https://www.cdc.gov/plague/faq/index.html" target="_blank">where habitats allow the bacteria to spread more easily among wild rodent populations</a>. But these cases are very rare, mainly because you need to be in close contact with rodents in order to get infected. And though plague can spread from human to human, this <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">only occurs with pneumonic plague</a>, and transmission is also rare.</p>
A new swine flu in China<p>Last week, researchers in China also reported another public health concern: a new virus that has "all the essential hallmarks" of a pandemic virus.<br></p><p>In a paper published in the <a href="https://www.pnas.org/content/early/2020/06/23/1921186117" target="_blank">Proceedings of the National Academy of Sciences</a>, researchers say the virus was discovered in pigs in China, and it descended from the H1N1 virus, commonly called "swine flu." That virus was able to transmit from human to human, and it killed an estimated 151,700 to 575,400 people worldwide from 2009 to 2010, according to the Centers for Disease Control and Prevention.</p>There's no evidence showing that the new virus can spread from person to person. But the researchers did find that 10 percent of swine workers had been infected by the virus, called G4 reassortant EA H1N1. This level of infectivity raises concerns, because it "greatly enhances the opportunity for virus adaptation in humans and raises concerns for the possible generation of pandemic viruses," the researchers wrote.
The word "learning" opens up space for more people, places, and ideas.
- The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
- Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
- Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.