'Invisible' Spray to Protect Cyclists on the Road

LifePaint is motivated by a grim statistic — every year in the UK over 19,000 cyclists are involved in accidents.

A leading carmaker, a Swedish startup, and a London ad agency have teamed up to create not just another advertising campaign, but also a product that will help increase road safety in the UK.

LifePaint, a unique reflective spray, is a collaboration between Volvo, Grey London, and Albedo100. Its purpose is to increase cyclists’ visibility on the road at night. The product is motivated by a grim statistic — every year in the UK over 19,000 cyclists are involved in accidents.

After applying LifePaint to a surface, the reflective particles of the spray stick together with a special adhesive that makes them invisible by day, but visible at night via the glare of headlights. The paint lasts for approximately one week after application, or it can be washed off without affecting the material it has been applied to. There are two types of spray — water-based, made for textiles, and oil-based, made for metals.

"Our job isn't just to advertise our clients. It's to help them make a positive impact on culture. With the creation of LifePaint, we've turned Volvo safety inside out, giving it away to the most vulnerable road users. What more positive action can a brand take than to try to save lives?" said Nils Leonard, chairman and CCO of Grey London. 

As the video below reveals (no post-production enhancements have been used with regards to the effects of the spray), the spray will definitely increase cyclists' visibility on the road. But road safety is about everyone who shares the road. The paint can have many other applications — in addition to being applied to clothes, shoes, and helmets, it can also be used on kids’ backpacks, or even dog leashes and collars. 

As of March 27th, 2,000 cans of LifePaint have been given away to six London- and Kent-based bike shops. If successful, the project will expand nationally and perhaps internationally.

Photos: Volvo

'Upstreamism': Your zip code affects your health as much as genetics

Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."

Sponsored by Northwell Health
  • Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
  • Patients from low-income neighborhoods are most at risk of negative health impacts.
  • Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
Keep reading Show less
Big Think Edge
  • Economist Sylvia Ann Hewlett breaks down what qualities will inspire others to believe in you.
  • Here's how 300 leaders and 4,000 mid-level managers described someone with executive presence.
  • Get more deep insights like these to power your career forward. Join Big Think Edge.

Is there an optimal time of day to exercise?

Two new studies say yes. Unfortunately, each claims a different time.

Bronx, N.Y.: NYPD officer Julissa Camacho works out at the 44th precinct gym in the Bronx, New York on April 3, 2019. (Photo by Alejandra Villa Loarca/Newsday via Getty Images)
Surprising Science
  • Research at the Weizmann Institute of Sciences declares evening to be the best time for an exercise session.
  • Not so fast, says a new study at UC Irvine, which replies that late morning is the optimal workout time.
  • Both studies involved mice on treadmills and measured different markers to produce their results.
Keep reading Show less

In U.S. first, drug company faces criminal charges for distributing opioids

It marks a major shift in the government's battle against the opioid crisis.

George Frey/Bloomberg via Getty Images
Politics & Current Affairs
  • The nation's sixth-largest drug distributor is facing criminal charges related to failing to report suspicious drug orders, among other things.
  • It marks the first time a drug company has faced criminal charges for distributing opioids.
  • Since 1997, nearly 222,000 Americans have died from prescription opioids, partly thanks to unethical doctors who abuse the system.
Keep reading Show less