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The creator of Gmail on the iPad

I’m a big fan of Paul Buchheit, the guy coined “Don’t be evil” and created both Gmail and Friendfeed. Now he’s working at Facebook, cooking up exciting things I’m sure.  He’s wrote a post about product design, using the iPod, iPad and Gmail as examples today. It’s a great read if you’re thinking about how to build a new product.  It is required reading for all entrepreneurs.


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He thinks about the iPad similarly to me, which makes me pretty excited — when smart people come to the same conclusion as you entirely separately, you are on to something; and Paul is very, very smart.  I’m humbled and excited.  Here are excerpts from our two posts, back to back:

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Here’s what I wrote:

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The most impressive innovation, and the one that truly makes Ambient Computing possible, was the A4 chip.  That chip is at the hart of the new devices speed and responsiveness. While, I hope this new chip design extends to the iPhone in the future, it currently, makes the iPad capable of near-instant boot and it empowers applications to be incredibly responsive.  It removes all of the experience associated with computing other than getting into your desired program and completing your goal.

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If Apple has built a machine that almost entirely removes the starting cost of completing an action on a traditional computer (which, even in good scenarios, often takes 20-30 seconds on non apple machines), then it has created a machine that’s much more capable of capturing cognitive inspiration from it’s owner – making you, as the user, more likely to act on your ideas.  Apple is already good at this (going from sleep/closed to working on a new macbook is generally a sub-10 second proposition), but carrying a laptop with you everywhere is a nuisance, and pulling a computer out of your bag for a 1 minute task in most situations is awkward (and often rude). Smartphones already handle these issues well, but they are generally sluggish and unreliable for anything but the simplest tasks.

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If I was Scott Forstall, I’d be focused on empowering applications that resonate heavily with this crowd:  cookbooks come to mind, board games also, news/photos/communication will be killer (and already are on the machine), what else?

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Here’s Paul’s take:

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So where does this leave the iPad, with it’s lack of process managers, file managers, window managers, and all the other “missing” junk? I’m not sure, but one thing I’ve noticed is that I spend more time browsing the web from my iPhone than from my laptop. I’m not entirely sure why, but part of it is the simplicity. My iPhone is ready to use in under 1/2 second, while my laptop always takes at least a few seconds to wake up, and then there’s a bunch of stuff going on that distracts me. The iPhone is a simple appliance that I use without a second thought, but my laptop feels like a complex machine that causes me to pause and consider if it’s worth the effort right now. The downside of the iPhone is that it’s small and slow (though the smallness is certainly a feature as well). That alone guarantees that I’ll buy one to leave sitting next to the couch, but I’m kind of atypical.

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Ultimately, the real value of this device will be in the new things that people do once they have a fast, simple, and sharable internet window sitting around. At home we’ll casually browse the web, share photos (in person), and play board games (Bret’s idea — very compelling)…

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