New Twitter technology helps brands integrate social and web strategy
Twitter has announced 3 things in 2010 that are horribly under-discussed, under-valued, and under-experimented on from a brand marketing perspective. As a brand strategist, I’ve been spending a tremendous amount of time thinking about the effect of social technology on traditional web marketing strategies. Specifically, the opportunities opened by Twitter’s @anywhere platform and Facebook’s Open Graph are extremely interesting.
In the past few weeks, I’ve spent some time thinking about website and content strategy for one of our clients, and have been doing some research on this blog and other sites. As a component of this, I’ve added Facebook Like Buttons and @anywhere hovercards to this blog. Now it’s easier for you to see the social context and metadata of what I’m writing about. :)\n
I’ll write more about this (both publicly and privately) in the future, but here’s some tips on things to check out from Twitter, these implications of these 3 new products on the Brand Marketing ecosystem are large — folks in Retail and CPG should pay extra attention.\n
- @anywhere – pull in twitter account context on a traditional website \n
- Promoted Tweets – advertised next to contextually related search queries on Twitter Search \n
- @earlybird – scarcity deals for consumers (in the same vein as Groupon) \n
I wrote about @earlybird’s launch on our Company blog, so go learn more about it here: http://blog.involver.com/2010/07/the-earlybird-gets-the-worm/\n
Upstreamism advocate Rishi Manchanda calls us to understand health not as a "personal responsibility" but a "common good."
- Upstreamism tasks health care professionals to combat unhealthy social and cultural influences that exist outside — or upstream — of medical facilities.
- Patients from low-income neighborhoods are most at risk of negative health impacts.
- Thankfully, health care professionals are not alone. Upstreamism is increasingly part of our cultural consciousness.
The real Game of Thrones might be who best leverages the hit HBO show to shape political narratives.
- Sen. Elizabeth Warren argues that Game of Thrones is primarily about women in her review of the wildly popular HBO show.
- Warren also touches on other parallels between the show and our modern world, such as inequality, political favoritism of the elite, and the dire impact of different leadership styles on the lives of the people.
- Her review serves as another example of using Game of Thrones as a political analogy and a tool for framing political narratives.
A new study shows that some men's reaction to sex is not what you'd expect, resulting in a condition previously observed in women.
- Climate change is no longer a financial problem, just a political one.
- Mitigating climate change by decarbonizing our economy would add trillions of dollars in new investments.
- Public attitudes toward climate change have shifted steadily in favor of action. Now it's up to elected leaders.
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