New Twitter technology helps brands integrate social and web strategy

Twitter has announced 3 things in 2010 that are horribly under-discussed, under-valued, and under-experimented on from a brand marketing perspective. As a brand strategist, I’ve been spending a tremendous amount of time thinking about the effect of social technology on traditional web marketing strategies. Specifically, the opportunities opened by Twitter’s @anywhere platform and Facebook’s Open Graph are extremely interesting.


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In the past few weeks, I’ve spent some time thinking about website and content strategy for one of our clients, and have been doing some research on this blog and other sites. As a component of this, I’ve added Facebook Like Buttons and @anywhere hovercards to this blog. Now it’s easier for you to see the social context and metadata of what I’m writing about.  :)

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I’ll write more about this (both publicly and privately) in the future, but here’s some tips on things to check out from Twitter, these implications of these 3 new products on the Brand Marketing ecosystem are large — folks in Retail and CPG should pay extra attention.

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  • @anywhere – pull in twitter account context on a traditional website
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  • Promoted Tweets – advertised next to contextually related search queries on Twitter Search
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  • @earlybird – scarcity deals for consumers (in the same vein as Groupon)
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I wrote about @earlybird’s launch on our Company blog, so go learn more about it here: http://blog.involver.com/2010/07/the-earlybird-gets-the-worm/

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No, the Yellowstone supervolcano is not ‘overdue’

Why mega-eruptions like the ones that covered North America in ash are the least of your worries.

Ash deposits of some of North America's largest volcanic eruptions.

Image: USGS - public domain
Strange Maps
  • The supervolcano under Yellowstone produced three massive eruptions over the past few million years.
  • Each eruption covered much of what is now the western United States in an ash layer several feet deep.
  • The last eruption was 640,000 years ago, but that doesn't mean the next eruption is overdue.
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CRISPR: Can we control it?

The potential of CRISPR technology is incredible, but the threats are too serious to ignore.

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  • "The technique could be misused in horrible ways," says counter-terrorism expert Richard A. Clarke. Clarke lists biological weapons as one of the potential threats, "Threats for which we don't have any known antidote." CRISPR co-inventor, biochemist Jennifer Doudna, echos the concern, recounting a nightmare involving the technology, eugenics, and a meeting with Adolf Hitler.
  • Should this kind of tool even exist? Do the positives outweigh the potential dangers? How could something like this ever be regulated, and should it be? These questions and more are considered by Doudna, Clarke, evolutionary biologist Richard Dawkins, psychologist Steven Pinker, and physician Siddhartha Mukherjee.

Smartly dressed: Researchers develop clothes that sense movement via touch

Measuring a person's movements and poses, smart clothes could be used for athletic training, rehabilitation, or health-monitoring.

Technology & Innovation

In recent years there have been exciting breakthroughs in wearable technologies, like smartwatches that can monitor your breathing and blood oxygen levels.

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Do you worry too much? Stoicism can help

How imagining the worst case scenario can help calm anxiety.

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