New Twitter technology helps brands integrate social and web strategy
Twitter has announced 3 things in 2010 that are horribly under-discussed, under-valued, and under-experimented on from a brand marketing perspective. As a brand strategist, I’ve been spending a tremendous amount of time thinking about the effect of social technology on traditional web marketing strategies. Specifically, the opportunities opened by Twitter’s @anywhere platform and Facebook’s Open Graph are extremely interesting.
In the past few weeks, I’ve spent some time thinking about website and content strategy for one of our clients, and have been doing some research on this blog and other sites. As a component of this, I’ve added Facebook Like Buttons and @anywhere hovercards to this blog. Now it’s easier for you to see the social context and metadata of what I’m writing about. :)\n
I’ll write more about this (both publicly and privately) in the future, but here’s some tips on things to check out from Twitter, these implications of these 3 new products on the Brand Marketing ecosystem are large — folks in Retail and CPG should pay extra attention.\n
- @anywhere – pull in twitter account context on a traditional website \n
- Promoted Tweets – advertised next to contextually related search queries on Twitter Search \n
- @earlybird – scarcity deals for consumers (in the same vein as Groupon) \n
I wrote about @earlybird’s launch on our Company blog, so go learn more about it here: http://blog.involver.com/2010/07/the-earlybird-gets-the-worm/\n
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Is it "perverseness," the "death drive," or something else?
A growing body of research shows promising signs that the keto diet might be able to improve mental health.
- The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
- Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
- Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
It's up to us humans to re-humanize our world. An economy that prioritizes growth and profits over humanity has led to digital platforms that "strip the topsoil" of human behavior, whole industries, and the planet, giving less and less back. And only we can save us.
- It's an all-hands-on-deck moment in the arc of civilization.
- Everyone has a choice: Do you want to try to earn enough money to insulate yourself from the world you're creating— or do you want to make the world a place you don't have to insulate yourself from?
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