Creating Brand Ambassadorship; Don’t Miss the Obvious!
I’m developing a great relationship with my friends over at MediaPost, I’ve really enjoyed the contribution process, and the editors there are really great people!
My second article came out in Video Insider last week, it’s titled: “Partnering with Your Employees: Creating Brand Ambassadorship Within Your Organization” and I think it’s worth the estimated 3-minute read. Here’s an excerpt to help you decide:\n
More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere faceÂ forÂ - a more humanized angleÂ toÂ – your brand identity . Here,Â empowering your own employeesÂ to promote your viral campaigns can lower your acquisition/marketing costs, create a tangible brand experience for your audiences, and boost morale within your organization.
Â If you’re running viral campaigns (using video and/or social methods), you should read the article. Check it out.\n
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In his final years, Martin Luther King, Jr. become increasingly focused on the problem of poverty in America.
- Despite being widely known for his leadership role in the American civil rights movement, Martin Luther King, Jr. also played a central role in organizing the Poor People's Campaign of 1968.
- The campaign was one of the first to demand a guaranteed income for all poor families in America.
- Today, the idea of a universal basic income is increasingly popular, and King's arguments in support of the policy still make a good case some 50 years later.
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- Sometimes these fallacies are deliberate tricks, and sometimes just bad reasoning.
- Avoiding these traps makes disgreeing so much better.
For Damien Echols, tattoos are part of his existential armor.
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- This is why he began tattooing things that are meaningful to him — to carry a "suit of armor" made up the images of the people and objects that have significance to him, from his friends to talismans.
- Echols believes that all places are imbued with divinity: "If you interact with New York City as if there's an intelligence behind... then it will behave towards you the same way."
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