Creating Brand Ambassadorship; Don’t Miss the Obvious!

I’m developing a great relationship with my friends over at MediaPost, I’ve really enjoyed the contribution process, and the editors there are really great people!


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My second article came out in Video Insider last week, it’s titled: “Partnering with Your Employees: Creating Brand Ambassadorship Within Your Organization” and I think it’s worth the estimated 3-minute read. Here’s an excerpt to help you decide:

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More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere face for - a more humanized angle to – your brand identity . Here, empowering your own employees to promote your viral campaigns can lower your acquisition/marketing costs, create a tangible brand experience for your audiences, and boost morale within your organization.

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 If you’re running viral campaigns (using video and/or social methods), you should read the article. Check it out.

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A brief history of human dignity

What is human dignity? Here's a primer, told through 200 years of great essays, lectures, and novels.

Credit: Benjavisa Ruangvaree / AdobeStock
Sponsored by the Institute for Humane Studies
  • Human dignity means that each of our lives have an unimpeachable value simply because we are human, and therefore we are deserving of a baseline level of respect.
  • That baseline requires more than the absence of violence, discrimination, and authoritarianism. It means giving individuals the freedom to pursue their own happiness and purpose.
  • We look at incredible writings from the last 200 years that illustrate the push for human dignity in regards to slavery, equality, communism, free speech and education.
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Astrophysicists: Gamma-ray jets exceed the speed of light

Scientists find that bursts of gamma rays may exceed the speed of light and cause time-reversibility.

An artist's drawing of a particle jet emanating from a black hole at the center of a blazar.

Credit: DESY, Science Communication Lab (used with permission by Astronomy Picture of the Day, which is co-managed by Robert Nemiroff at Michigan Tech).
Surprising Science
  • Astrophysicists propose that gamma-ray bursts may exceed the speed of light.
  • The superluminal jets may also be responsible for time-reversibility.
  • The finding doesn't go against Einstein's theory because this effect happens in the jet medium not a vacuum.
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Is free will an illusion?

Philosophers have been asking the question for hundreds of years. Now neuroscientists are joining the quest to find out.

Sponsored by John Templeton Foundation
  • The debate over whether or not humans have free will is centuries old and ongoing. While studies have confirmed that our brains perform many tasks without conscious effort, there remains the question of how much we control and when it matters.
  • According to Dr. Uri Maoz, it comes down to what your definition of free will is and to learning more about how we make decisions versus when it is ok for our brain to subconsciously control our actions and movements.
  • "If we understand the interplay between conscious and unconscious," says Maoz, "it might help us realize what we can control and what we can't."

We’ve mapped a million previously undiscovered galaxies beyond the Milky Way. Take the virtual tour here.

See the most detailed survey of the southern sky ever carried out using radio waves.

Photo by Štefan Štefančík on Unsplash
Surprising Science

Astronomers have mapped about a million previously undiscovered galaxies beyond the Milky Way, in the most detailed survey of the southern sky ever carried out using radio waves.

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Surprising Science

New data reveals Earth closer to a black hole and is moving 16,000 mph faster

A new study shows our planet is much closer to the supermassive black hole at the galaxy's center than previously estimated.

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