Creating Brand Ambassadorship; Don’t Miss the Obvious!

I’m developing a great relationship with my friends over at MediaPost, I’ve really enjoyed the contribution process, and the editors there are really great people!


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My second article came out in Video Insider last week, it’s titled: “Partnering with Your Employees: Creating Brand Ambassadorship Within Your Organization” and I think it’s worth the estimated 3-minute read. Here’s an excerpt to help you decide:

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More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere face for - a more humanized angle to – your brand identity . Here, empowering your own employees to promote your viral campaigns can lower your acquisition/marketing costs, create a tangible brand experience for your audiences, and boost morale within your organization.

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 If you’re running viral campaigns (using video and/or social methods), you should read the article. Check it out.

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No, the Yellowstone supervolcano is not ‘overdue’

Why mega-eruptions like the ones that covered North America in ash are the least of your worries.

Ash deposits of some of North America's largest volcanic eruptions.

Image: USGS - public domain
Strange Maps
  • The supervolcano under Yellowstone produced three massive eruptions over the past few million years.
  • Each eruption covered much of what is now the western United States in an ash layer several feet deep.
  • The last eruption was 640,000 years ago, but that doesn't mean the next eruption is overdue.
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CRISPR: Can we control it?

The potential of CRISPR technology is incredible, but the threats are too serious to ignore.

Videos
  • CRISPR (Clustered Regularly Interspaced Short Palindromic Repeats) is a revolutionary technology that gives scientists the ability to alter DNA. On the one hand, this tool could mean the elimination of certain diseases. On the other, there are concerns (both ethical and practical) about its misuse and the yet-unknown consequences of such experimentation.
  • "The technique could be misused in horrible ways," says counter-terrorism expert Richard A. Clarke. Clarke lists biological weapons as one of the potential threats, "Threats for which we don't have any known antidote." CRISPR co-inventor, biochemist Jennifer Doudna, echos the concern, recounting a nightmare involving the technology, eugenics, and a meeting with Adolf Hitler.
  • Should this kind of tool even exist? Do the positives outweigh the potential dangers? How could something like this ever be regulated, and should it be? These questions and more are considered by Doudna, Clarke, evolutionary biologist Richard Dawkins, psychologist Steven Pinker, and physician Siddhartha Mukherjee.

Smartly dressed: Researchers develop clothes that sense movement via touch

Measuring a person's movements and poses, smart clothes could be used for athletic training, rehabilitation, or health-monitoring.

Technology & Innovation

In recent years there have been exciting breakthroughs in wearable technologies, like smartwatches that can monitor your breathing and blood oxygen levels.

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Personal Growth

Do you worry too much? Stoicism can help

How imagining the worst case scenario can help calm anxiety.

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