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Bit.ly’s relevance to Search Engines
Twitter’s foray into search (through last year’s acquisition of Summize) has been commented on by every pundit under the sun. Twitter Search is has proved the benefits of real-time search — namely quicker access to feedback, which gives the ability to respond and steer the person’s experience.
Businesses have found this useful, the limitations of real-time search (RTS) have kept it primarily out of consumer search habits. Twitter today could make a lot of money by sitting as the platform for feedback and service between businesses and consumers, but to justify their recently rumored $1B valuation, you can bet solving the limitations of real-time search (RTS) as it applies to consumer search is on their radar.
The big problems with RTS revolve around the inability to distinguish noise from signal in the short term. Just being the most recent doesn’t make you the most interesting, but it does make you more interesting. The hard problem to solve here is how to factor timeliness into the algorithm for search relevancy. Twitter Search currently understands timeliness, and understands the basics of how people are voting with their actions (although, trending topics is just scraping the top layer of something that needs rich click AND publish data to be interesting), but it doesn’t quite have the larger search algorithm game figured out. Twitter has to internally solve the problem of bringing in more standard search knowledge and expertise.
Bit.ly, a startup that shortens links for use in micro-updates, has developed an incredible (and timely) database on how many people are posting links, how many of those people are unique or simply reposting from someone else, and how many people are clicking them. That data could be very interesting to Twitter as a way to dig deeper on trending, but it could be even more interesting to someone who is trying to work real-time information into an existing search algorithm. Do we know any companies that are very concerned about making sure they are on top of the next innovation in search? Google comes to mind; Microsoft Bing should be paying attention too.
Twitter could benefit from bringing bit.ly in house, but I don’t think they’d benefit as immediately from acquiring bit.ly as Google or Bing would. Not that bit.ly has to sell, but, they’ve only raised 2M, could likely get a large sticker price, and could get to help reshape a search service relied on by hundreds of millions of people. If I were BD at GOOG or MSFT, I’d be starting conversations.
Bonus: Twitter, I’m not just dishing out free BD advice to the big guys, you get some too! Buy or build a service similar to Blippr and automatically give feedback on products based on what people are saying on your service, then, license this rich “micro-review” data to companies like Amazon and RichRelevance.
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Join the legend of non-fiction in conversation with best-selling author and poker pro Maria Konnikova.
China moves to Russia and India takes over Canada. The Swiss get Bangladesh, the Bangladeshi India. And the U.S.? It stays where it is.
What if the world were rearranged so that the inhabitants of the country with the largest population would move to the country with the largest area? And the second-largest population would migrate to the second-largest country, and so on?
Andy Samberg and Cristin Milioti get stuck in an infinite wedding time loop.
- Two wedding guests discover they're trapped in an infinite time loop, waking up in Palm Springs over and over and over.
- As the reality of their situation sets in, Nyles and Sarah decide to enjoy the repetitive awakenings.
- The film is perfectly timed for a world sheltering at home during a pandemic.
Most of Stonehenge's megaliths, called sarens, came from West Woods, Wiltshire.
Discovering Stonehenge's signature<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUyOTYyMy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0MzQ2NDc3Nn0.zb-izy2gdpzY5RboUnWumoX1XqP7WgqqkfANYnMkRSA/img.jpg?width=1245&coordinates=0%2C726%2C0%2C-4&height=700" id="a041b" class="rm-shortcode" data-rm-shortcode-id="9872216ca30ec9e5628b8e91f32b5b6b" data-rm-shortcode-name="rebelmouse-image" />
In 1958, engineers undertook the task of re-erecting a Stonehenge trilithon that fell in 1797. Three cores drilled into a sarsen disappeared soon after.
For every answer, another question<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzUyOTYyNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5NzI5NDEzNX0.iNRlen_VApo2Hw6SPd_eiVodaG3UpEb00yD4GX_9JgU/img.jpg?width=1245&coordinates=0%2C164%2C0%2C1&height=700" id="e4fe1" class="rm-shortcode" data-rm-shortcode-id="157f21a6e304f7f50ebec55e2e53e505" data-rm-shortcode-name="rebelmouse-image" />
A view of Stonehenge during the Summer Solstice.
(Photo: Wikimedia Commons)<p>Thanks to Nash and his team, scientists now know the source of Stonehenge's sarsens. This clue can help them solve other Stonehenge mysteries. That most of the stones were sourced from one location, the study notes, suggests that they were erected at about the same time. It also reveals the routes the Neolithic builders had to traverse with their heavy loads.</p><p>But questions remain. Why did the builders choose West Woods when the Salisbury Plain is dense with sarsen? Why were two megaliths (Stones 26 and 160) sourced elsewhere? And were the missing stones gathered from West Woods or elsewhere? </p><p>These questions only touch on the sarsens. The question that intrigues so many of the monument's visitors remains hotly debated: Who built Stonehenge and why? Was it a <a href="https://www.theguardian.com/science/2013/mar/09/archaeology-stonehenge-bones-burial-ground#:~:text=Stonehenge%20may%20have%20been%20burial%20site%20for%20Stone%20Age%20elite%2C%20say%20archaeologists,-This%20article%20is&text=Centuries%20before%20the%20first%20massive,a%20theory%20disclosed%20on%20Saturday." target="_blank">burial site for the Stone age elite</a>? <a href="https://www.sciencedaily.com/releases/2012/06/120622163722.htm" target="_blank">A monument marking British unification</a>? <a href="https://www.theguardian.com/science/2015/mar/15/circular-thinking-stonehenges-origin-is-subject-to-new-theory" target="_blank">A Druid Mecca</a>? We don't know, but as scientific tools advance, we may be able to break the prehistoric silence that has laid over Stonehenge for so long.</p>