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R.P. Eddy wrote about a coming pandemic in 2017. Why didn't we listen?
In his book with Richard Clarke, "Warnings," Eddy made clear this was inevitable.
- In their 2017 book, "Warnings," R.P. Eddy and Richard Clarke warned about a coming pandemic.
- "You never get credit for correctly predicting an outbreak," says science journalist Laurie Garrett in the book.
- In this interview with Big Think, R.P. Eddy explains why people don't listen to warnings—and how to try to get them to listen.
If only we had a warning.
Well, besides this 2007 review from a team at the University of Hong Kong warning about a pandemic coming from a wet market in southern China. Or President Obama warning about the potential for a pandemic in 2014. Or journalist Laurie Garrett, who has been covering diseases since reporting from Africa in the late 1970s, where she noticed that measles killed way more citizens than war. Her 1994 book was aptly titled "The Coming Plague."
Garrett is what Richard Clarke and R.P. Eddy call a "Cassandra" in their 2017 book, "Warnings." The term honors the Greek priestess who was cursed to utter prophecies that no one would believe. A Cassandra, they write, has "the ability to detect danger from warning signs before others see it." Their book covers seven warnings we should have seen—Hurricane Katrina, Bernie Madoff, Fukushima, ISIS—and seven that are coming.
True story: a few weeks ago, I finish reading Sam Quinones's exceptional reporting on the opioid epidemic, "Dreamland." The next book on my desk is "Warnings," which I planned on re-reading in order to cover the chapter on pandemics. I open Twitter to find a private message from R.P. Eddy randomly sharing their chapter on pandemics. Either my laptop is listening a little too closely or it's a fortunate coincidence. I choose the latter and request an interview with Eddy, which he graciously accepts.
If anyone knows how governments respond (or don't respond) to crises, it's Eddy. The CEO of global intelligence firm, Ergo, Eddy previously served as Chief of Staff to Richard Holbrooke, Senior Adviser to Secretary of Energy Bill Richardson, and Senior Policy Officer to UN Secretary-General Kofi Annan. He was an architect of the Global Fund to Prevent AIDS, TB, and Malaria. He's lived, breathed, and studied pandemics for decades. He is the man that, if we had a functional government, would be helping lead us through this mess right now.
When I mention COVID-19, his first reply is not reassuring: "We're at the most foreseeable catastrophe I can think of."
EarthRise Podcast 92: Predicting the Pandemic (with R.P. Eddy)
Being a Cassandra isn't about assurance, but taking a broad look at the facts—he champions orthogonal thinking in "Warnings"—and piecing together a story. Eddy says it begins by noticing the "invisible obvious."
He mentions a 1970s-era conference designed to address the role of women on Wall St. The highly-touted gathering took months of planning. Hundreds of people were in attendance. It wasn't until everyone was on stage that someone noticed not a single woman was invited to speak. Once pointed out, no one could unsee it.
The invisible obvious.
In every "warning" chapter—the rise of AI, the challenge of sea-level rise, the dangers of gene editing—a Cassandra is detailed. Garrett fulfills that role for pandemics. She claims public health experts are placed in an impossible situation. "You never get credit for correctly predicting an outbreak." When they implement effective countermeasures that stop the spread of a virus, critics believe "that you exaggerated the threat."
Eddy is talking to me from Idaho, where his family is sheltering. He noticed something odd while driving across America. On the east coast, everyone was vigilant about distancing and masks. As the Eddys encroached upon the heartland, even they started loosening up the rules. No human is distinct from their environment. Eddy speaks about the pandemic daily—Ergo is behind the highly-regarded COVID-19 Intelligence Forum—yet even he was being lulled into a false sense of security while stopping in communities that believe the coronavirus is a hoax, or at least not as dangerous as it is.
I ask why we're so prone to disbelieve the science behind public health efforts.
"Humans have 130,000-year-old computers stuck between our ears. We are designed for a world much less complex than the one in which we find ourselves, and we are driven by biases and heuristics. We make mistakes all the time because we use these shortcuts that worked really well 100,000 years ago, but don't work well now."
Shortcuts that served tribes, not nations. Shortcuts that cause us to rely on the quick satisfaction of hearsay, not the slow complexity of science. Shortcuts that cause people to believe an invisible god has a plan for everyone and disbelieve a visible virus is ravaging our nation's broken health care system. Shortcuts that cause tens of millions of Americans to vote the worst possible person to the presidency when a pandemic was inevitable.
Eddy attends an event hosted by GLG to welcome Richard A. Clarke and R.P. Eddy, authors of "Warnings: Finding Cassandras To Stop Catastrophes" at GLG (Gerson Lehrman Group) on May 30, 2017 in New York City.
Photo by Craig Barritt/Getty Images for GLG
I mention conspiracy theories. Eddy sighs—an appropriate response. We compare anti-maskers to anti-vaxxers, which are often cut from the same cloth. We both know plenty. He says it's best to first identify and acknowledge the base fear behind their "anti." Consider the idea that vaccines are a mechanism for microchipping the population.
"Conspiracies are all based in some healthy place. These people are probably concerned about government surveillance and personal freedom. They believe every aspect of the Edward Snowden story; they believe this microchipping story is the next step. They're not wrong that we should watch and be aware, but they're wrong in thinking that we're falling for it right now."
Because we should be aware. Our government is corrupt to the bone. The challenge is distinguishing between incompetence and malfeasance.
"I don't believe in government conspiracy theories because I don't think government is that competent. I've had every security clearance anyone could ever want in the U.S. government. Way above top secret. We do not have the capacity to pull off a 9/11 conspiracy or to microchip people. Everything leaks, especially in this era."
We've reached this strange era of mass hypnosis, where elected officials like Rand Paul can actually state during congressional testimony, "We shouldn't presume that a group of experts somehow knows what's best." Then who to actually trust? An uncertified ophthalmologist playing an epidemiologist on TV?
We're in serious trouble when people that have spent years studying and decades working in public health are usurped by charlatans at YouTube University. But here we are.
Sadly, optics matter. Cassandras aren't necessarily charismatic. They're concerned with data, not adoration. Then they run into animals with 130,000-year-old operating systems being exploited by captivating characters. Truth becomes secondary. Suddenly, germ theory isn't real, masks are a sign of indoctrination, and the virus will "magically disappear."
Eddy's advice is important.
"You need to recognize when you're out of your depths and find an expert. It's not the blowhard on Fox News. It's probably, by the way, someone who probably does not have good presentation skills. But they likely have answers."
This is always true, especially during times of crisis. Times like now, when we need a unifying message and expert guidance, both of which America lacks. At least this much we know: we've been warned.
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Innovation in manufacturing has crawled since the 1950s. That's about to speed up.
Here's why you might eat greenhouse gases in the future.
- The company's protein powder, "Solein," is similar in form and taste to wheat flour.
- Based on a concept developed by NASA, the product has wide potential as a carbon-neutral source of protein.
- The man-made "meat" industry just got even more interesting.
Seriously sustainable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDIzNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMjM4NTMzMX0.BCEfYnn6C3z1zUHIS38xOWjXktgamNBi5iyqklSMYK8/img.png?width=980" id="ea524" class="rm-shortcode" data-rm-shortcode-id="50533380eeb18eb5833b6b6aa3abec38" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>Solar Foods makes Solein by extracting CO₂ from air using <a href="https://www.fastcompany.com/90356326/we-have-the-tech-to-suck-co2-from-the-air-but-can-it-suck-enough-to-make-a-difference" target="_blank">carbon-capture technology</a>, and then combines it with water, nutrients and vitamins, using 100 percent renewable solar energy from partner <a href="https://www.fortum.com" target="_blank">Fortum</a> to promote a natural fermentation process similar to the one that produces yeast and lactic acid bacteria.</p><p>When the company claims its single-celled protein is "free from agricultural limitations," they're not kidding. Being produced indoors means Solar Foods is not dependent on arable land, water (i.e., rain), or favorable weather.</p><p>The company is already working with the European Space Agency to develop foods for off-planet production and consumption. (The idea for Solein actually began at NASA.) They also see potential in bringing protein production to areas whose climate or ground conditions make conventional agriculture impossible.</p><p>And let's not forget all those <a href="https://www.bk.com/menu-item/impossible-whopper" target="_blank">beef-free burgers</a> based on pea and soy proteins currently gaining popularity. The environmental challenge of scaling up the supply of those plants to meet their high demand may provide an opening for the completely renewable Solein — the company could provide companies that produce animal-free "meats," such as <a href="https://www.beyondmeat.com/products/" target="_blank">Beyond Meat</a> and <a href="https://impossiblefoods.com" target="_blank">Impossible Foods</a>, a way to further reduce their environmental impact.</p>
The larger promise<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDI0MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NjU4MTg2OX0.7dZZYT5WEV_EupBuLVFwHynarTiz8RYR9aJtC6Ts2C4/img.jpg?width=980" id="3415d" class="rm-shortcode" data-rm-shortcode-id="2e6eebe06d795f844752f9e9d30040d7" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>The impact of the beef — and for that matter, poultry, pork, and fish — industries on our planet is widely recognized as one of the main drivers behind climate change, pollution, habitat loss, and antibiotic-resistant illness. From the cutting down of rainforests for cattle-grazing land, to runoff from factory farming of livestock and plants, to the disruption of the marine food chain, to the overuse of antibiotics in food animals, it's been disastrous.</p><p>The advent of a promising source of protein derived from two of the most renewable things we have, CO₂ and sunlight, <a href="https://solarfoods.fi/environmental-impact/" target="_blank">gets us out of the planet-destruction business</a> at the same time as it offers the promise of a stable, long-term solution to one of the world's most fundamental nutritional needs.</p>
Solar Foods' timetable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MTEzMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5OTU1OTMwMn0.wnXh56iO_77x2XKV2uIPf78BKw4AJLUpmiyq_JBVGvo/img.jpg?width=1245&coordinates=172%2C146%2C62%2C135&height=700" id="0297c" class="rm-shortcode" data-rm-shortcode-id="125c9a98ec818f5c241fa28ef1423e67" data-rm-shortcode-name="rebelmouse-image" />
Image source: Lubsan / Shutterstock / Big Think<p>While company plans are always moderated by unforeseen events — including the availability of sufficient funding — Solar Foods plans a global commercial rollout for Solein in 2021 and to be producing two million meals annually, with a revenue of $800 million to $1.2 billion by 2023. By 2050, they hope to be providing sustenance to 9 billion people as part of a $500 billion protein market.</p><p>The project began in 2018, and this year, they anticipate achieving three things: Launching Solein (check), beginning the approval process certifying its safety as a Novel Food in the EU, and publishing plans for a 1,000-metric ton-per-year factory capable of producing 500 million meals annually.</p>
The protein powder Solein. Image source: SOLAR FOODS
SEAL training is the ultimate test of both mental and physical strength.
- The fact that U.S. Navy SEALs endure very rigorous training before entering the field is common knowledge, but just what happens at those facilities is less often discussed. In this video, former SEALs Brent Gleeson, David Goggins, and Eric Greitens (as well as authors Jesse Itzler and Jamie Wheal) talk about how the 18-month program is designed to build elite, disciplined operatives with immense mental toughness and resilience.
- Wheal dives into the cutting-edge technology and science that the navy uses to prepare these individuals. Itzler shares his experience meeting and briefly living with Goggins (who was also an Army Ranger) and the things he learned about pushing past perceived limits.
- Goggins dives into why you should leave your comfort zone, introduces the 40 percent rule, and explains why the biggest battle we all face is the one in our own minds. "Usually whatever's in front of you isn't as big as you make it out to be," says the SEAL turned motivational speaker. "We start to make these very small things enormous because we allow our minds to take control and go away from us. We have to regain control of our mind."
Pandemic-inspired housing innovation will collide with techno-acceleration.