Understand the creative process: Get in touch with your hunches

  • The word "creative" is sometimes waved around like a badge of honor. We speak of creativity in hushed tones, as the special province of the "talented". In reality, the creative process is messy, open, and vulnerable.
  • For this reason, creativity is often at its best in a group setting like brainstorming. But in order to work, the group creative process needs to be led by someone who understands it.
  • This sense of deep trust—that no idea is too silly, that every creative impulse is worth voicing and considering—is essential to producing great work.