Monsanto: A Sustainable Climate Company?

If you read the NY Times or WPost in print, you've probably noticed over the past 6 months the regular full page ads that have been placed by Monsanto. Similar to the nuclear energy industry, Monsanto is seeking to re-frame and re-position food biotechnology as a "middle way" technology needed to adapt to climate change.

For example, one recent ad running at the NY Times headlines: "9 billion people to feed. A changing climate. NOW WHAT?" In smaller print the ad continues with these themes adding to it a narrative wrapped around social progress with the beneficiaries farmers and people:

Experts say we'll need to double agricultural output by 2050 to feed a growing world. That's challenge enough. But with a changing climate, the challenge becomes even greater. Providing abundant and accessible food means putting the latest science-based tools in farmers' hands, including advanced hybrid and biotech seeds. Monsanto's advanced seeds not only significantly increase crop yields, they use fewer key sources--like land and fuel--to do it. That's a win-win for people, and the earth itself.

Producing more. Conserving more. Improving farmers' lives. That's sustainable agriculture. And that's what Monsanto is all about.


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