Going Green: Activating WSJ Readers on Climate Change
Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism."
How do you engage the Republican base on global warming, connecting the issue to their core values and interests? For one part of this segment, as I have argued, you re-frame the issue as a moral and religious matter. But for another segment, it comes down to investment potential, as depicted in this story appearing Monday in the Wall Street Journal. Apparently, there's money to be made in green investing, or so WSJ readers are told.
For Holly Isdale, managing director and head of wealth advisory at Lehman Brothers, global warming isn't a scientific theory -- it's an investment opportunity. "It's not just tree huggers" who think about global warming, say Ms. Isdale. "There's money to be made, and people want to know how to make it."
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