Calif. Prop. 23: Greens Turn to Public Health Message to Mobilize Latino Voters

Opponents of California's Proposition 23, a measure that would block legislation to limit greenhouse gas emissions, have turned to a public health focus to mobilize Latino voters. Research that I recently published with Ed Maibach and colleagues finds that this frame of reference has the potential to engage segments of the public who may otherwise be ambivalent or less concerned about climate change. 


Below is the ad in Spanish that the No on Prop 23 coalition is running which features Dr. Luis Pacheco, Director of the California Medical Center.

Below is a summary of the campaign to mobilize Latino voters from the Center for American Progress' Jorge Madrid.  Also see this report today at NPR.

“There is a very big component to the No on 23 campaign… the Latino community.  Poor environmental regulation and insensitive urban land use planning has a tremendous effect on our communities health…The next chapter is to translate all of these regulation and protections into economic development and green jobs,” said Tom Soto, co-founder of Craton Equity Partners.

“A lot of people think that ‘going green’ is a fad…We need to remember that green equals life,” said Dr. Luis Pacheco, Director of the California Medical Center.

Following up the event was another joint press conference organized by the BlueGrenn Alliance, a national partnership between labor and environmental advocates, and the National Latino Coalition on Climate Change.  Speakers urged Californian’s to vote no on the dirty energy propositions and touted the economic and public health benefits of California’s clean air and clean energy law (AB 32).  The event was held in both English and Spanish.  (Listen to audio here).

“The solution to global warming can create jobs while ensuring the health of the people.  Prop. 23 is bad for us, bad for our children, and bad for our communities… [The out-of-state oil companies] are only interested in protecting their profits at the expense of communities,” said Eliseo Medina International Secretary-Treasurer, Service Employees International Union (SEIU).

Rounding out the week was the release of an open letter to all Californians, in which dozens of Latino organizations and leaders urged voters to oppose propositions 23 and 26.  The effort was organized by Voces Verdes (green voices), a coalition of Latino business and community leaders who support sustainable environmental progress.

“We cannot afford to sacrifice our children’s health, our jobs and our welfare to enrich polluters. California must remain a leader and Latinos must ensure this by voting No on Props 23 and 26.”

See also:

Study: Re-Framing Climate Change as a Public Health Issue

Calif. Prop 23: Environmentalists Hold Fund-Raising and Mobilization Advantage In Battle Over Greenhouse Gas Limits

​There are two kinds of failure – but only one is honorable

Malcolm Gladwell teaches "Get over yourself and get to work" for Big Think Edge.

Big Think Edge
  • Learn to recognize failure and know the big difference between panicking and choking.
  • At Big Think Edge, Malcolm Gladwell teaches how to check your inner critic and get clear on what failure is.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

This is the best (and simplest) world map of religions

Both panoramic and detailed, this infographic manages to show both the size and distribution of world religions.

(c) CLO / Carrie Osgood
Strange Maps
  • At a glance, this map shows both the size and distribution of world religions.
  • See how religions mix at both national and regional level.
  • There's one country in the Americas without a Christian majority – which?
Keep reading Show less

Apparently even NASA is wrong about which planet is closest to Earth

Three scientists publish a paper proving that Mercury, not Venus, is the closest planet to Earth.

Strange Maps
  • Earth is the third planet from the Sun, so our closest neighbor must be planet two or four, right?
  • Wrong! Neither Venus nor Mars is the right answer.
  • Three scientists ran the numbers. In this YouTube video, one of them explains why our nearest neighbor is... Mercury!
Keep reading Show less

Remembering when bankers tried to overthrow FDR and install a fascist dictator

When FDR took office, the U.S. was in the grips of the Great Depression. People had grown desperate, and FDR's election seemed disastrous. Some wealthy bankers believed that it was time to take the country by force.

Image source: Topical Press Agency / Getty Images
Politics & Current Affairs
  • Though we know today that his policies eventually ended the Great Depression, FDR's election was seen as disastrous by some.
  • A group of wealthy bankers decided to take things into their own hands; they plotted a coup against FDR, hoping to install a fascist dictator in its stead.
  • Ultimately, the coup was brought to light by General Smedley Butler and squashed before it could get off the ground.
Keep reading Show less