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For the first time ever we have seen an equal balance of men and women on a NASA program. You could say that this new development is one big leap for women.
The mechanism for changing your mindset through messaging is the same as for changing a physical behavior: a targeted and limited resolution practiced relentlessly until it becomes automatic. 
In essence what Innocentive does is it provides a platform where you can post a really challenging problem and offer a reward to anybody who can come and provide a solution. 
People often conflate the conditions of happiness with material wellbeing.  There’s lots of evidence that there’s no connection at all. 
Kas Thomas: The evidence is substantial enough that people should start thinking about taking substantial amounts of vitamin D as prophylaxis against cancers of all kinds.