The Next Big Idea

“Gatherings of like-minded enthusiasts are, of course, just about the oldest new idea digital culture could have happened upon. Yet, with governments speaking increasingly loudly about the need to revitalise everything from manufacturing to education, they also suggest some timely lessons about innovation. … The result is a double shift in awareness. At SciFoo, experts in different fields learn not only about each other’s work, but about each other. At TED the world gets to watch individuals at the forefront of their fields standing up and sharing their passion. There’s a pleasing irony here: that digital culture is rediscovering the importance of personalisation and embodiment.”