Google Knows You Better Than You Do

A veteran Google algorithm engineer wants to deliver search results to its users, “even before they know that they want the information.” The idea is called “searching-without-searching.” Or SWS, for short, the algorithm, “could give its users a personalised and frequently updated news service by gathering information from social media sites. Singhal,” the veteran algorithm engineer who has proposed SWS, “points out that Twitter can beat newscasters to warn you of events that might affect you: an earthquake that hit San Francisco in January sent ripples through Twitter 10 minutes before a news alert from the US Geological Survey alerted the professional news media.”