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Guest Thinkers — February 22, 2011

The innovation PICNIC

Dominic Basulto

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This week’s Springwise newsletter points to an interesting (and potentially quite lucrative!) “green innovation” competition taking place in Europe this month:

“PICNIC Green Challenge is calling on creative, innovative minds to come up with solutions to fight climate change.

Anyone with a good idea for a product or service that reduces greenhouse gas emissions in a consumer-friendly way and contributes to a sustainable lifestyle is welcome to take part. Each entry must be supported by a concrete plan to bring the concept to market within 2 years. To turn a bright idea into a business,

the winner will receive EUR 500,000, coaching from business leaders and a list of potential customers.”

As if saving the earth was not enough of an incentive, billionaire entrepreneur Sir Richard Branson has been named as the chairman of the competition’s jury.

[image: PICNIC Green Challenge]

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