What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Why You May Want To Bring Your Own Music To The Casino

July 5, 2013, 1:30 PM
Shutterstock_119461510

What's the Latest Development?

Researchers at the University of Waterloo asked 96 regular slot machine players to play a simulated multi-line slot machine game both with and without the accompanying music and sound effects. They did this while wearing electrodes that helped measure their emotional arousal. Afterwards, when asked to guess how many times they won, they overestimated by an average of 15 percent for the silent machine and an average of 24 percent for the regular machine. At the same time, they overwhelmingly preferred the "more exciting" regular machine, and the data from the electrodes help confirm their preference.

What's the Big Idea?

On modern multi-line games, where a player bets along several lines at once, any single winning line will produce sound effects. However, if all the other bet lines lose at the same time, they've technically lost money. The researchers concluded that because of the sound effects, the player is tricked into thinking they're winning, which encourages them to spend even more. They call this phenomenon "losses disguised as wins" and say that the sound effects may contribute to the "persistence that some players experience when playing slot machines." Details of the study appear in Journal of Gambling Studies.

Photo Credit: Shutterstock.com

Read it at Pacific Standard

 

Why You May Want To Bring Y...

Newsletter: Share: