Andrew Winston: Going Green Is Good For Business
Environmental Strategist Andrew Winston visited Big Think this week to discuss how the business world can play a major role in dealing with climate change.
"Often what people call sustainability... the things that fall under that that are environmental or social challenges – there’s this assumption in business that trying to tackle these issues will be expensive... There’s a sense that green was somehow not good for business. It wasn’t out of nowhere but that’s really a dated view. We now have a situation where the challenges are so vast and the world is changing so fundamentally that the only path we have forward is to manage these issues."
Environmental Strategist Andrew Winston visited Big Think this week to discuss how the business world can play a major role in dealing with climate change.
“Often what people call sustainability… the things that fall under that that are environmental or social challenges – there’s this assumption in business that trying to tackle these issues will be expensive… There’s a sense that green was somehow not good for business. It wasn’t out of nowhere but that’s really a dated view. We now have a situation where the challenges are so vast and the world is changing so fundamentally that the only path we have forward is to manage these issues.”
You can watch the entire clip below.
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