Why Your Brain Is Slow (And Fast, Too)
Carl Zimmer is a science writer, lecturer, and frequent guest on such radio programs as Fresh Air and This American Life. His books include "Soul Made Flesh," "Evolution: The Triumph of an Idea," and "Parasite Rex." In addition to writing books, Zimmer contributes articles to The New York Times, as well as magazines including National Geographic, Time, Scientific American, Science, and Popular Science. He also writes an award-winning blog, The Loom. From 1994 to 1998 Zimmer was a senior editor at Discover, where he remains a contributing editor and writes a monthly column about the brain.
Zimmer is a lecturer at Yale University, where he teaches writing about science and the environment. He is also the first Visiting Scholar at the Science, Health, and Environment Reporting Program at New York University’s Arthur L. Carter Journalism Institute.
Zimmer is a Big Think Delphi Fellow.
Question: How and why does “the speed of thought” vary across the brain?
Carl Zimmer: We tend to think of our experience as just sort of happening to us instantaneously, so I don’t think when I talk to someone that they are across the room and therefore there is a certain amount of time that it takes for me to hear what they’re saying. We just think that everything happens in real time, but you know the fact is that we perceive the world through this organ the brain and it works a lot… kind of like a telegraph, so if you were to send a message to somebody with a telegraph and you started tapping out your message they’re not going to get the message immediately. It’s going to take time for all those dots and dashes to make their way down the wire and get to the other end. We have wiring in our own brains. We have neurons, which work a lot like telegraph wires in some ways. They actually use kind of a biological set of dots and dashes. They have little spikes of voltage that we use to process information, so you know if I see something it takes awhile for it to get from my eye into my brain and then it takes awhile for it to spread to different parts of the brain and then for that information to get integrated in lots of different ways.
The way that you can think about this really vividly was brought home to me once when I was talking to a neuroscientist named Michael de Zuniga, and he just basically, all he did was, he took his finger and he stuck it on his nose and he said, “You know it’s interesting is that you feel your finger touching your nose and you feel your nose touching your finger at the same time, but the fact is that the signal from your fingertip had a lot longer to go than the signal from your nose and yet they got to your brain and it felt like it was happening at the same time.” So your thoughts have this speed and your brain has to… your brain had to deal with that speed, had to deal with that delay. Now you might think well you know we should just have brains that work as fast as possible, so we should just have you know fast neurons and just to speed everything up you know because time is money, because you know your survival might depend on a fast signal. There is a problem though is that speeding up these signals doesn’t come for free, so one strategy that we have evolved for fast thought as it were is to insulate our neurons and this is actually you know something that is used a lot in engineering. I mean if you don’t want a signal to dissipate out of a wire you want to insulate it. We insulate our neurons with sort of fatty molecules, like myelin. Another thing you can do is you can actually take another trick that telegraph engineers first developed which is to make your neurons thick, so signals will go through a fast wire… I’m sorry. Signals will go through a fat wire quickly faster than a thinner wire. Now the problem is that insulating your neurons and making them fat is a big cost. It takes a lot of energy to do that, energy you could be using for other things and not only that, but you know your brain is a pretty tightly packed place. If you were to you know double or triple the width of your neurons your head might not be able to fit through a doorway. So evolution has come up with these wonderful optimizing tradeoffs. Our signals work quickly in some neurons and slower in others. We have sort of found this nice balance to speed it up as fast as possible without making the cost too high and the fact is that you know when I put my nose… touch my finger to my nose I actually don’t want the signal from my nose to go too fast. I actually want the timing to make everything seem to be happening at once, so actually sometimes you need to slow thought down a little bit in order for the world to make any sense.
Recorded on January 6, 2010
Interviewed by Austin Allen
Your finger is farther from your nose than your brain. So when your finger touches your nose, why do both organs feel the sensation at the same time?
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Dark energy: The apocalyptic wild card of the universe
Dr. Katie Mack explains what dark energy is and two ways it could one day destroy the universe.
- The universe is expanding faster and faster. Whether this acceleration will end in a Big Rip or will reverse and contract into a Big Crunch is not yet understood, and neither is the invisible force causing that expansion: dark energy.
- Physicist Dr. Katie Mack explains the difference between dark matter, dark energy, and phantom dark energy, and shares what scientists think the mysterious force is, its effect on space, and how, billions of years from now, it could cause peak cosmic destruction.
- The Big Rip seems more probable than a Big Crunch at this point in time, but scientists still have much to learn before they can determine the ultimate fate of the universe. "If we figure out what [dark energy is] doing, if we figure out what it's made of, how it's going to change in the future, then we will have a much better idea for how the universe will end," says Mack.
Astrophysicists find unique "hot Jupiter" planet without clouds
A unique exoplanet without clouds or haze was found by astrophysicists from Harvard and Smithsonian.
- Astronomers from Harvard and Smithsonian find a very rare "hot Jupiter" exoplanet without clouds or haze.
- Such planets were formed differently from others and offer unique research opportunities.
- Only one other such exoplanet was found previously.
Munazza Alam – a graduate student at the Center for Astrophysics | Harvard & Smithsonian.
Credit: Jackie Faherty
Jupiter's Colorful Cloud Bands Studied by Spacecraft
<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="8a72dfe5b407b584cf867852c36211dc"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/GzUzCesfVuw?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>There are 5 eras in the universe's lifecycle. Right now, we're in the second era.
Astronomers find these five chapters to be a handy way of conceiving the universe's incredibly long lifespan.
- We're in the middle, or thereabouts, of the universe's Stelliferous era.
- If you think there's a lot going on out there now, the first era's drama makes things these days look pretty calm.
- Scientists attempt to understand the past and present by bringing together the last couple of centuries' major schools of thought.
The 5 eras of the universe
<p>There are many ways to consider and discuss the past, present, and future of the universe, but one in particular has caught the fancy of many astronomers. First published in 1999 in their book <a href="https://amzn.to/2wFQLiL" target="_blank"><em>The Five Ages of the Universe: Inside the Physics of Eternity</em></a>, <a href="https://en.wikipedia.org/wiki/Fred_Adams" target="_blank">Fred Adams</a> and <a href="https://en.wikipedia.org/wiki/Gregory_P._Laughlin" target="_blank">Gregory Laughlin</a> divided the universe's life story into five eras:</p><ul><li>Primordial era</li><li>Stellferous era</li><li>Degenerate era</li><li>Black Hole Era</li><li>Dark era</li></ul><p>The book was last updated according to current scientific understandings in 2013.</p><p>It's worth noting that not everyone is a subscriber to the book's structure. Popular astrophysics writer <a href="https://www.forbes.com/sites/ethansiegel/#30921c93683e" target="_blank">Ethan C. Siegel</a>, for example, published an article on <a href="https://www.forbes.com/sites/startswithabang/2019/07/26/we-have-already-entered-the-sixth-and-final-era-of-our-universe/#7072d52d4e5d" target="_blank"><em>Medium</em></a> last June called "We Have Already Entered The Sixth And Final Era Of Our Universe." Nonetheless, many astronomers find the quintet a useful way of discuss such an extraordinarily vast amount of time.</p>The Primordial era
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkwMTEyMi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyNjEzMjY1OX0.PRpvAoa99qwsDNprDme9tBWDim6mS7Mjx6IwF60fSN8/img.jpg?width=980" id="db4eb" class="rm-shortcode" data-rm-shortcode-id="0e568b0cc12ed624bb8d7e5ff45882bd" data-rm-shortcode-name="rebelmouse-image" data-width="1440" data-height="1049" />Image source: Sagittarius Production/Shutterstock
<p> This is where the universe begins, though what came before it and where it came from are certainly still up for discussion. It begins at the Big Bang about 13.8 billion years ago. </p><p> For the first little, and we mean <em>very</em> little, bit of time, spacetime and the laws of physics are thought not yet to have existed. That weird, unknowable interval is the <a href="https://www.universeadventure.org/eras/era1-plankepoch.htm" target="_blank">Planck Epoch</a> that lasted for 10<sup>-44</sup> seconds, or 10 million of a trillion of a trillion of a trillionth of a second. Much of what we currently believe about the Planck Epoch eras is theoretical, based largely on a hybrid of general-relativity and quantum theories called quantum gravity. And it's all subject to revision. </p><p> That having been said, within a second after the Big Bang finished Big Banging, inflation began, a sudden ballooning of the universe into 100 trillion trillion times its original size. </p><p> Within minutes, the plasma began cooling, and subatomic particles began to form and stick together. In the 20 minutes after the Big Bang, atoms started forming in the super-hot, fusion-fired universe. Cooling proceeded apace, leaving us with a universe containing mostly 75% hydrogen and 25% helium, similar to that we see in the Sun today. Electrons gobbled up photons, leaving the universe opaque. </p><p> About 380,000 years after the Big Bang, the universe had cooled enough that the first stable atoms capable of surviving began forming. With electrons thus occupied in atoms, photons were released as the background glow that astronomers detect today as cosmic background radiation. </p><p> Inflation is believed to have happened due to the remarkable overall consistency astronomers measure in cosmic background radiation. Astronomer <a href="https://www.youtube.com/watch?v=IGCVTSQw7WU" target="_blank">Phil Plait</a> suggests that inflation was like pulling on a bedsheet, suddenly pulling the universe's energy smooth. The smaller irregularities that survived eventually enlarged, pooling in denser areas of energy that served as seeds for star formation—their gravity pulled in dark matter and matter that eventually coalesced into the first stars. </p>The Stelliferous era
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkwMTEzNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxMjA0OTcwMn0.GVCCFbBSsPdA1kciHivFfWlegOfKfXUfEtFKEF3otQg/img.jpg?width=980" id="bc650" class="rm-shortcode" data-rm-shortcode-id="c8f86bf160ecdea6b330f818447393cd" data-rm-shortcode-name="rebelmouse-image" data-width="481" data-height="720" />Image source: Casey Horner/unsplash
<p>The era we know, the age of stars, in which most matter existing in the universe takes the form of stars and galaxies during this active period. </p><p>A star is formed when a gas pocket becomes denser and denser until it, and matter nearby, collapse in on itself, producing enough heat to trigger nuclear fusion in its core, the source of most of the universe's energy now. The first stars were immense, eventually exploding as supernovas, forming many more, smaller stars. These coalesced, thanks to gravity, into galaxies.</p><p>One axiom of the Stelliferous era is that the bigger the star, the more quickly it burns through its energy, and then dies, typically in just a couple of million years. Smaller stars that consume energy more slowly stay active longer. In any event, stars — and galaxies — are coming and going all the time in this era, burning out and colliding.</p><p>Scientists predict that our Milky Way galaxy, for example, will crash into and combine with the neighboring Andromeda galaxy in about 4 billion years to form a new one astronomers are calling the Milkomeda galaxy.</p><p>Our solar system may actually survive that merger, amazingly, but don't get too complacent. About a billion years later, the Sun will start running out of hydrogen and begin enlarging into its red giant phase, eventually subsuming Earth and its companions, before shrining down to a white dwarf star.</p>The Degenerate era
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkwMTE1MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYxNTk3NDQyN30.gy4__ALBQrdbdm-byW5gQoaGNvFTuxP5KLYxEMBImNc/img.jpg?width=980" id="77f72" class="rm-shortcode" data-rm-shortcode-id="08bb56ea9fde2cee02d63ed472d79ca3" data-rm-shortcode-name="rebelmouse-image" data-width="1440" data-height="810" />Image source: Diego Barucco/Shutterstock/Big Think
<p>Next up is the Degenerate era, which will begin about 1 quintillion years after the Big Bang, and last until 1 duodecillion after it. This is the period during which the remains of stars we see today will dominate the universe. Were we to look up — we'll assuredly be outta here long before then — we'd see a much darker sky with just a handful of dim pinpoints of light remaining: <a href="https://earthsky.org/space/evaporating-giant-exoplanet-white-dwarf-star" target="_blank">white dwarfs</a>, <a href="https://earthsky.org/space/new-observations-where-stars-end-and-brown-dwarfs-begin" target="_blank">brown dwarfs</a>, and <a href="https://earthsky.org/astronomy-essentials/definition-what-is-a-neutron-star" target="_blank">neutron stars</a>. These"degenerate stars" are much cooler and less light-emitting than what we see up there now. Occasionally, star corpses will pair off into orbital death spirals that result in a brief flash of energy as they collide, and their combined mass may become low-wattage stars that will last for a little while in cosmic-timescale terms. But mostly the skies will be be bereft of light in the visible spectrum.</p><p>During this era, small brown dwarfs will wind up holding most of the available hydrogen, and black holes will grow and grow and grow, fed on stellar remains. With so little hydrogen around for the formation of new stars, the universe will grow duller and duller, colder and colder.</p><p>And then the protons, having been around since the beginning of the universe will start dying off, dissolving matter, leaving behind a universe of subatomic particles, unclaimed radiation…and black holes.</p>The Black Hole era
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkwMTE2MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMjE0OTQ2MX0.ifwOQJgU0uItiSRg9z8IxFD9jmfXlfrw6Jc1y-22FuQ/img.jpg?width=980" id="103ea" class="rm-shortcode" data-rm-shortcode-id="f0e6a71dacf95ee780dd7a1eadde288d" data-rm-shortcode-name="rebelmouse-image" data-width="1400" data-height="787" />Image source: Vadim Sadovski/Shutterstock/Big Think
<p> For a considerable length of time, black holes will dominate the universe, pulling in what mass and energy still remain. </p><p> Eventually, though, black holes evaporate, albeit super-slowly, leaking small bits of their contents as they do. Plait estimates that a small black hole 50 times the mass of the sun would take about 10<sup>68</sup> years to dissipate. A massive one? A 1 followed by 92 zeros. </p><p> When a black hole finally drips to its last drop, a small pop of light occurs letting out some of the only remaining energy in the universe. At that point, at 10<sup>92</sup>, the universe will be pretty much history, containing only low-energy, very weak subatomic particles and photons. </p>The Dark Era
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjkwMTE5NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0Mzg5OTEyMH0.AwiPRGJlGIcQjjSoRLi6V3g5klRYtxQJIpHFgZdZkuo/img.jpg?width=980" id="60c77" class="rm-shortcode" data-rm-shortcode-id="7a857fb7f0d85cf4a248dbb3350a6e1c" data-rm-shortcode-name="rebelmouse-image" data-width="1440" data-height="810" />Image source: Big Think
<p>We can sum this up pretty easily. Lights out. Forever.</p>Five collectibles with better returns than the stock market
People often make a killing in stocks, but there are other ways to potentially turn major profits.
- Outside of stocks and bonds, some people make money investing in collectibles and make a fair amount on them.
- One stamp even sold for a billion times its face value.
- The extreme dependence on future collectability, however, limits the potential of most of these opportunities.
Pokémon Cards
<iframe width="730" height="430" src="https://www.youtube.com/embed/hVUmTaSoB5Y" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p> For those who weren't content to catch them all in a video game came a trading card game where you could collect them all. Some classic cards have gained tremendous stature among collectors and Pokéfanatics and sell for extremely high prices. </p><p> An older card featuring Charizard, a fire breathing dragon, regularly sells for thousands <a href="https://www.lifesuccessfully.com/gaming-articles/the-most-wanted-pokemon-cards-charizard#/" target="_blank" rel="noopener noreferrer">online</a>. Given that the card could be purchased for a couple dollars in 1999, this is quite the return. A particular pack of Pokémon cards, which cost $5 in 2003, now sells for $650, 130 times the original asking <a href="https://adamrybko.medium.com/stocks-or-pokemon-cards-an-introduction-to-alternative-investing-32fe499083c4" target="_blank" rel="noopener noreferrer">price</a>. </p><p> Of course, not every card will fetch these high prices. Buying cards as an investment is tricky. You have to essentially guess at which cards will be considered highly valuable at a later date and will be unable to collect dividends before selling them.</p><p> Furthermore, you have to presume that people will be collecting the cards years after buying them. While Pokémon has remained popular, it is a bit of an outlier in terms of enduring success.</p>Sneakers
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTUzMzU1OS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1ODYyNjIxNn0.73FAOXtdpBo7lS4zFg6jk_5w047T3WnlNw5A7W1f7Mk/img.jpg?width=980" id="42dbd" class="rm-shortcode" data-rm-shortcode-id="fe6e0e02f9272869d16112c8353d54c1" data-rm-shortcode-name="rebelmouse-image" data-width="3456" data-height="5184" />Credit: Junior Samson on Unsplash
<p> People from all walks of life—from skateboarders to the First Lady of the <a href="https://www.rappler.com/newsbreak/in-depth/imelda-marcos-shoes-mixed-legacy" target="_blank" rel="noopener noreferrer">Philippines</a>—enjoy collecting shoes. An entire subculture exists for people interested in collecting sneakers, and some people make quite a profit in it.</p><p> The Nike SB Dunk Low Reese Forbes Denims, priced initially at $65 in 2002, are commonly valued in the thousands of dollars now. The Nike Air Jordan 1 Retro High x Off White "Chicago" shoe sold for $190 a mere four years ago, but now sells for $4000 a <a href="https://sixfiguresneakerhead.com/sneaker-model-return-alternative-investment-stock-x-reseller/" target="_blank" rel="noopener noreferrer">pair</a>. </p><p> A <a href="https://www.huffpost.com/entry/sneakers-good-investment_n_5bd1f5ebe4b0d38b588143ee?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAALOu0F9zs5DBHHOIjMgHOZR6K88W3rZkyD3ftBMz2nzlHfoxD4MS2Iz1vF3H-a4_xzOWIIrsJyv76Gj6xwUXaRIRdjq7M2m7I6-lxihWIcEfs7F9PgOwnx82JXPfXmWL7-RQlNUufOyvd8V6TCzMEYrEjzMXVU77IWk9MjOEtsln" target="_blank" rel="noopener noreferrer">Huffington Post</a> article points out that most of these shoes offered better returns than gold over the same period. The same article quotes YouTube personality <a href="https://www.youtube.com/user/mrFOAMERSIMPSON" target="_blank" rel="noopener noreferrer">Mr. Foamer Simpson</a> and his explanation of the difficulties of making money on shoes:</p><p style="margin-left: 20px;"> "There's a guessing game or element of unpredictability that makes it exciting for some collectors. With sneakers, you kind of never know. Sure, you know what sneakers are more limited or which ones were harder to get, but even with that, it fluctuates a lot. A sneaker that was very valuable two years ago might all of a sudden crash and no longer be valuable."</p>Toys of all kinds
<iframe width="730" height="430" src="https://www.youtube.com/embed/0uYnj1i1EQw" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p> If there's one thing everybody loves, it's what they loved when they were children. That often translates into old and rare toys fetching insane prices at auction.</p><p> Beanie Babies, those little stuffed animals from the 1990s, once sold for thousands of dollars <a href="https://www.thefiscaltimes.com/2015/03/02/How-Great-Beanie-Baby-Bubble-Went-Bust" target="_blank" rel="noopener noreferrer">online</a>, not bad considering they originally cost $5. LEGO sets, particularly those featuring well-known franchises like Star Wars, can sell for hundreds <a href="https://finance.yahoo.com/news/20-geeky-collectibles-could-millions-201624881.html" target="_blank" rel="noopener noreferrer">online</a>. </p><p> As with Pokémon cards, the success stories are dependent on what people are interested in collecting long after most people forgot the toy existed.<strong> </strong>While some collectors have ideas on how to gauge what might or might not end up being valuable later, there seems to be a considerable amount of luck involved.</p>Stamps
<p> The hobby of kings has occasionally made some people as rich as one, with rare stamps and extensive collections fetching high prices at auction.</p><p> One of the famous "Inverted Jenny" stamps, a rare misprint showing an upside-down airplane, sold for $1,593,000 at <a href="https://www.linns.com/news/us-stamps-postal-history/2018/november/nov-15-jenny-invert-sale-record.html" target="_blank" rel="noopener noreferrer">auction</a>. The most valuable stamp in the world, the British Guiana 1c magenta, last sold for $9,480,000, a billion times its face <a href="http://www.sothebys.com/en/auctions/2014/magenta-n09154.html" target="_blank" rel="noopener noreferrer">value</a>. For those interested in a shorter-term investment, the USA Forever stamp has gained a face value of 75% since its introduction and can still be used to send a letter.</p>Coins
<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNTUxNjY2Ny9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzMjUwNzk3OX0.HMBXb1mbiL0D-JbFcD7pBWNZ8TcOB4mzcJ6ri2aCNOg/img.jpg?width=1245&coordinates=0%2C1%2C0%2C1&height=700" id="41fe2" class="rm-shortcode" data-rm-shortcode-id="57f1ae74688caf29e150c4ce2f7c5b41" data-rm-shortcode-name="rebelmouse-image" data-width="1245" data-height="700" /><p> For those who want to invest in actual money but without having it do money-related things, collectible coins may be the ticket.</p><p> The misprinted Wisconsin State Quarter, featuring an extra leaf on an ear of corn, can sell for up to $2,800, though the price has declined in recent <a href="https://usatoday30.usatoday.com/money/2005-02-10-quarter-usat_x.htm" target="_blank" rel="noopener noreferrer">years</a>. Older coins made of precious metals are also highly valued; a silver dollar from 1804 sold for nearly $2,000,000 at <a href="https://coins.thefuntimesguide.com/rare_coin_prices/" target="_blank" rel="noopener noreferrer">auction</a>. Even old wheat pennies can sell for a couple of dollars today. </p><p> While these collectibles can provide high returns on your investment in them, they don't provide dividends, and their value is entirely dependent on how much collectors are willing to pay for the particular item you have. As a couple of the above examples show, tastes can change and leave your investment worthless. If you have some luck, an eye for trends, and the good fortune not to have thrown out your old stuff, you might be able to make a fair amount on it. </p><p> Of course, if you manage to get rich because you found an old coin in your desk after reading this article, be sure to remember who wrote it. </p>