from the world's big
Why Some Things Taste Good and Some Things Taste Bad
Dr. Stuart Firestein is the Chair of Columbia University's Department of Biological Sciences. His colleagues and he study the vertebrate olfactory receptor neuron as a model for investigating general principles and mechanisms of "signal transduction" — the ways in which chemicals, such as neurotransmitters, hormones, and peptides with membrane receptors, exert their influence in the brain and nervous system. He hypothesizes that the olfactory neuron is uniquely suited for these studies since it is designed specifically for the detection and discrimination of a wide variety of small organic molecules, i.e. odors.
Question: Why do some things taste good and some things taste bad?
Stuart Firestein: The question of why we decide that something tastes good or doesn’t taste good or is disgusting even somehow, is being... I would say this is an area that is being researched... a lot of effort is being put into research in this area and we don’t really understand it. It’s particularly interesting because it’s clearly a combination of nature and nurture. It’s one of the great places to study this question of nature versus nurture if you will.
There are some things that seem to just simply disgust us in a very, very instinctive deep kind of way that seems to be built into the organism and there are other things that we clearly learn to find either good or bad. We use foods as rewards and as punishments. There are very important sociological and cultural issues about food and these are clearly learned and yet there are other things about it that are clearly inside of us. Indeed, think of the word disgust. The root of the word disgust, gust is the word we use for taste, which is gustatory, the gustatory system or gustation is the scientific word for the sense of taste. And so we think of something as "disgusting" because it repels us.
Where it comes from or how it exactly works I have to say is still one of the great unknowns and of course there are huge cultural differences as well as to what is acceptable and unacceptable in the way of food and taste, flavor. So it’s a very interesting question. And it’s one of those interesting questions because it’s not just science. It’s anthropology as well and cultural studies. It’s one of those kind of interesting interdisciplinary kind of places where people of all sorts of stripes are interested in it.
Questions: Why are you so interested in language and smell?
Stuart Firestein: I can ask you to close your eyes and imagine the color red or imagine a lemon or imagine the color yellow and you won’t have much trouble doing that. It’s pretty easy to sort of bring up some image of this, but if I ask you to conjure the smell of a lemon most people find that extremely difficult to do—even though if I then with you blindfolded put a lemon under your nose you’d go "lemon." I mean there would be no question about being able to identify it, but conjuring is a bit more difficult. And there are people who think—and I think they’re probably right—that at least some of this has to do with the way we name odors and to some extent flavors and the language we use for it.
For example, we have no primary terms for odors. We say it’s fruity. It’s woody. It’s amber. We don’t have a word like red or blue or green that just means the color, you know. We don’t have C, middle C, which means a certain sound or something like that. We use words that are borrowed from other places and so the linguistics of olfaction I think are at least in some way or another reflect both the difficulty sometimes of remembering odors or the difficulty of conjuring them, why it is some people are better at it than others. Perfumers and chefs seem to have more language associated with odors. They’re good a describing odors in all kinds of ways that you and I would never think of.
Recorded September 22, 2010
Interviewed by Andrew Dermont
Image courtesy of Flickr user Mike Burns.
"There are some things that simply disgust us in a very, very instinctive, deep kind of way. And there are other things that we clearly learn to find either good or bad," says Firestein.
Join multiple Tony and Emmy Award-winning actress Judith Light live on Big Think at 2 pm ET on Monday.
What we know about black holes is both fascinating and scary.
- When it comes to black holes, science simultaneously knows so much and so little, which is why they are so fascinating. Focusing on what we do know, this group of astronomers, educators, and physicists share some of the most incredible facts about the powerful and mysterious objects.
- A black hole is so massive that light (and anything else it swallows) can't escape, says Bill Nye. You can't see a black hole, theoretical physicists Michio Kaku and Christophe Galfard explain, because it is too dark. What you can see, however, is the distortion of light around it caused by its extreme gravity.
- Explaining one unsettling concept from astrophysics called spaghettification, astronomer Michelle Thaller says that "If you got close to a black hole there would be tides over your body that small that would rip you apart into basically a strand of spaghetti that would fall down the black hole."
A new study looks at what would happen to human language on a long journey to other star systems.
- A new study proposes that language could change dramatically on long space voyages.
- Spacefaring people might lose the ability to understand the people of Earth.
- This scenario is of particular concern for potential "generation ships".
Generation Ships<span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="a1e6445c7168d293a6da3f9600f534a2"><iframe type="lazy-iframe" data-runner-src="https://www.youtube.com/embed/H2f0Wd3zNj0?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
The team caught a glimpse of a process that takes 18,000,000,000,000,000,000,000 years.
- In Italy, a team of scientists is using a highly sophisticated detector to hunt for dark matter.
- The team observed an ultra-rare particle interaction that reveals the half-life of a xenon-124 atom to be 18 sextillion years.
- The half-life of a process is how long it takes for half of the radioactive nuclei present in a sample to decay.
Many of the most popular apps are about self-improvement.
Emotions are the newest hot commodity, and we can't get enough.