Why haven’t there been any political scandals in this election?
Noted editor Bonnie Fuller has launched Bonnie Fuller Media to meet the evolving needs of her longtime loyal following. Twice named Advertising Age's "Editor of the Year," she's been responsible for some of the magazine world's most well-recognized titles, including having served as Vice President and Chief Editorial Director of American Media (Star, Shape, Men's Fitness, Natural Health, and Fit Pregnancy) and Editor-in-Chief of US Weekly, Glamour, Cosmopolitan, Marie Claire, YM, and FLARE magazines. Generally credited with inventing the “celebrity lens" school of journalism, she is a frequent contributor to a variety of media outlets including HuffingtonPost.com and Advertising Age and regularly participates on media industry panels.
Question: Why haven’t there been any scandals in this election?
Fuller: Well you see typically, though, politicians are not . . . are not in our scope. I mean we really concentrate on celebrities, and by . . . We don’t really enlarge our group of celebrities to include politicians. Our readers are not coming to Star to read about politicians. Now if you had, you know . . . JFK, Jr. was still alive and he ran for politics, I think that would be a little different story because he is a celebrity. However I don’t think that our readers view any of the particular . . . any of the political candidates right now as being in that . . . as . . . as being in that vein; as being members of the celebrity pack. So the tabloids . . . I should say the Enquirer really, as part of it’s DNA, has always covered politicians. And I’m sure that as the . . . as the campaign season heats up that they’ll probably get more into that. Recorded On: 1/30/08
Readers don’t turn to "Star" for political coverage, Fuller says
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