What is your counsel?
Peter Rojas is the cofounder and editor-in-chief of Engadget, which is a daily weblog covering gadgets, consumer electronics and personal technology. He is also the cofounder of Joystiq, a weblog which covers video games. Rojas has worked as a contributing editor at Cargo, an editor-at-large at Sync, a technology editor of VMan, and a columnist for The Guardian, writing on emerging technology. He is a frequent contributor to a variety of publications both on- and off-line and appears on radio and television regularly as a technology commenter. Rojas was educated at Harvard University and the University of Sussex. He lives in New York City.
Question: Collectively, what should we be doing?
Peter Rojas: I mean if I were in charge of the, you know . . . If I were like in charge of the government or something like that, I would definitely be doing . . . I would definitely be trying to . . . to . . . I would have like – and this has been proposed by a lot of people – an Apollo program, you know to get the country off of oil, which would have huge affects, you know, geopolitically for us, and (01:14:24) would also have a lot of great benefits environmentally. And it’s not just about switching to ethanol. It’s really about mobbing to like a hydrogen-based economy. Remember like Wired had a cover story like six or seven years ago about . . . about like let’s move to a hydrogen-based economy. And of course you know, we basically lost the past six or seven years. We could have been doing so much more. And so I mean that’s one of the basic things that I would be doing. And . . . and I would be . . . You know I’d have the government helping to facilitate that research and that innovation – doing whatever it takes, whether it’s investing or, you know, deregulating. Whatever it . . . you know whatever it takes from a macro-economic policy. And I won’t pretend to know what that specific solution would be, but I think that’s one of the things where, you know, there’s so much talent, so much energy, and so much expertise that if we’re able to kind of harness it and . . . and enable it, that it’s hard to imagine us not coming up with really creative solutions. It just takes leadership and . . . and people willing to . . . to make tough decisions. And I guess that’s the thing that sort of frustrates me. It doesn’t seem like people are willing to make tough decisions, you know, at a political level about what we need to do. You know I mean you see it . . . You know like . . . You know on a business level, you can . . . The companies that are, you know, moving forward and doing great things are also the ones that are . . . It’s not just about great companies coming up with great ideas and executing them. It’s also having the discipline to make tough decisions about where to spend your resources and . . . and . . . and what to do.
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