Health care reform and financial security are America’s biggest challenges, Novelli says.

Question: What is America's biggest challenge?

Bill Novelli: Well the . . . the biggest issues of all are, at this point in America, health care reform, which is enormous; and financial security. And they both relate to the same thing, which you might describe as the American dream. And we do a lot of research, and what we see is that the . . . the American dream is essentially breaking down. You know people talk about “the deal”. And the deal always was if you worked hard; if you raised your kids; if you played by the rules; if you paid your taxes, then you’d have a shot at . . . at the American dream. You’d have a shot at long term security. And now that’s beginning to fade and people are very worried. And so those are the kinds of big issues that we care about and that we have to address.

Recorded on: 9/27/07