What is a reasonable way to live green?
Jim Moriarty is the CEO of Surfrider Foundation. He is an avid surfer, entrepreneur and innovator. Moriarty has more than 15 years management experience in corporate start-ups, specializing in e-learning, e-commerce, infrastructure software, and business-to-business ventures. He holds a B.S. in Information Systems from The Ohio State University, and has had speaking engagements in the US, Europe, Australia and Latin America. He lives with his wife and two children in Solana Beach, CA, where he is also active leading and mentoring high school students on surfing and home-building trips to the Baja Peninsula. He brings to the position a wealth of international, fundraising and team-building experience that translate to leading the Surfrider Foundation.
Question: What is a reasonable way for people to live green?
Jim Moriarty: A reasonable expectation for people is that they act understanding the larger cost equation. When you buy a $4 bottle of water at Starbucks or anywhere else that plastic was probably blown somewhere else, in another country, maybe in Asia, shipped over here, fuel- jet fueled or shipped across the country for your bottle, filled up in Maine, brought back down here so you could have a cool drink of water on your way to take the trash out and then throw it away in the trash. That plastic will probably never be recycled even though recycling- plastic usage is huge, growing very quickly, recycling is pretty much flat so that plastic is probably not going to be recycled. So that total cost of all those pieces is massive. It’s very, very expensive. It may not be reflected in the $4 cost that you have today but it may be reflected in the plastic that’s in landfills and everything else tomorrow and the year after and for decades and centuries to come. The total cost of you going- walking the same distance and getting a glass out of your cupboard, filling it up with water and then having to actually rinse it out, that doesn’t seem like a very high cost. You save $4 of cash on the actual-- You didn’t have to schlepp down to Starbucks although you don’t have the cool, hip symbol, which I would hope to invert. Plastic bottles for me are just horrible.
Recorded on: 9/27/07
Start with getting rid of plastic water bottles, Moriarty says.
If you want to know what makes a Canadian lynx a Canadian lynx a team of DNA sequencers has figured that out.
- A team at UMass Amherst recently sequenced the genome of the Canadian lynx.
- It's part of a project intending to sequence the genome of every vertebrate in the world.
- Conservationists interested in the Canadian lynx have a new tool to work with.
If you want to know what makes a Canadian lynx a Canadian lynx, I can now—as of this month—point you directly to the DNA of a Canadian lynx, and say, "That's what makes a lynx a lynx." The genome was sequenced by a team at UMass Amherst, and it's one of 15 animals whose genomes have been sequenced by the Vertebrate Genomes Project, whose stated goal is to sequence the genome of all 66,000 vertebrate species in the world.
Sequencing the genome of a particular species of an animal is important in terms of preserving genetic diversity. Future generations don't necessarily have to worry about our memory of the Canadian Lynx warping the way hearsay warped perception a long time ago.
Artwork: Guillaume le Clerc / Wikimedia Commons
13th-century fantastical depiction of an elephant.
It is easy to see how one can look at 66,000 genomic sequences stored away as being the analogous equivalent of the Svalbard Global Seed Vault. It is a potential tool for future conservationists.
But what are the practicalities of sequencing the genome of a lynx beyond engaging with broad bioethical questions? As the animal's habitat shrinks and Earth warms, the Canadian lynx is demonstrating less genetic diversity. Cross-breeding with bobcats in some portions of the lynx's habitat also represents a challenge to the lynx's genetic makeup. The two themselves are also linked: warming climates could drive Canadian lynxes to cross-breed with bobcats.
John Organ, chief of the U.S. Geological Survey's Cooperative Fish and Wildlife units, said to MassLive that the results of the sequencing "can help us look at land conservation strategies to help maintain lynx on the landscape."
What does DNA have to do with land conservation strategies? Consider the fact that the food found in a landscape, the toxins found in a landscape, or the exposure to drugs can have an impact on genetic activity. That potential change can be transmitted down the generative line. If you know exactly how a lynx's DNA is impacted by something, then the environment they occupy can be fine-tuned to meet the needs of the lynx and any other creature that happens to inhabit that particular portion of the earth.
Given that the Trump administration is considering withdrawing protection for the Canadian lynx, a move that caught scientists by surprise, it is worth having as much information on hand as possible for those who have an interest in preserving the health of this creature—all the way down to the building blocks of a lynx's life.
The exploding popularity of the keto diet puts a less used veggie into the spotlight.
- The cauliflower is a vegetable of choice if you're on the keto diet.
- The plant is low in carbs and can replace potatoes, rice and pasta.
- It can be eaten both raw and cooked for different benefits.
Great again? Why America stopped looking forward to the future
- Income inequality is dividing Americans.
- Wages haven't risen in 30 years, while prices for housing, schools, and basic goods has.
- Canny (and uncanny) politicians have learned how to milk the politics of fear by comparing the present to the past.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.