from the world's big
What Inspired You to Start Third Factor?
Fredrik Carlström is the Chief Executive Officer and Executive Creative Director of Great Works America, a full-service digital marketing and communications agency that represents a diverse range of clients including Absolut Spirits Company, H&M and Nokia. In his dual roles, Carlström, a veteran marketing executive and acclaimed film producer, utilizes his deep and broad experience in both marketing and entertainment to spearhead Great Works America"s mission to create innovative and cutting-edge campaigns that engage consumers and encourage them to interact with leading brands.
Carlström joined Great Works America in February 2007 when the company opened in New York and signed an exclusive partnership with Carlström"s Third Factory, a film production company — the first deal of its kind between an advertising agency and a film production company. This partnership marked the transformation of Great Works America into a marketing agency that bridges the worlds of advertising, art, media and entertainment.
Question: What Inspired You to Start Third Factor?
Fredrik Carlstrom: Well, I’m still one of the principals of it. It started-- how did it start? When I came to America I worked for a producer called Edward Saxon, and he then had a production company with a guy called Peter Saraf, who they’re now separate. They had produced “Silence of the Lambs” and “Philadelphia.” When I was there they did “Adaptation,” so I was a script reader and stuff for them, and wanted to produce films. So started a production company, I guess, for many reasons. One was to start-- to sponsor my visa. And one was-- you know, it’s good to have a company. So that’s how it started. And then we started developing little projects and stuff through it, and it kind of grew.
Question: How did you fuse film production with advertising?
Fredrik Carlstrom: Well, basically, I knew a few of the partners from my days in advertising in Sweden, and they had all these amazing clients, Absolut and H&M and Nokia and Electrolux. They kind of collect big global Swedish companies. And a lot of them were moving into entertainment. You know, there’s that convergence between sort of advertising and entertainment. And we started working together, and I kind of sent an email to them asking if they were interested-- if they’d thought about opening an office here, and I think they probably had. And then we basically did a deal. So I was, for the first six months or so, Third Factor did a first-look deal with Great Works, which is very common in the film industry. But I think an advertising agency hiring or making a deal with a production company is probably the first time it happened. And then that went really well, and they asked me if I wanted to be CEO, and I figured, “Why not?” I think the old model, which is still very much in place, I suppose is a hit model, where you create something-- whether it’s a TV show or a publication, or you have some sort of editorial product, film, book, newspaper, and companies pay to be next to that editorial. So consumers buy New York Times or whatever, because they want to read news, and a brand will pay to be next to it, and sort of interrupt people when they’re reading their newspaper. And so that’s the old model. And what is changing is that people don’t really want to be interrupted anymore, and they don’t have to be. Sort of technology has made it so that you can choose how you get your information and entertainment, or how you avoid getting it. And so people need to figure out new ways of communicating. And what’s interesting about the internet, which Great Works sort of comes from is that you can’t-- I mean, you can’t really interrupt people online. You either go to a website or you don’t. It’s very difficult to do that. So you have to create stuff that people actually want to spend time with, and Great Works was very good at that. And so the process of creating something for a client, for an Absolut, for instance, or creating something for a studio or for a production company, you know, they’re similar. They’re very similar.
Recorded on: 6/12/08
Fredrik Carlstrom discusses his role in uniting an advertising agency with a production company.
Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.
Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.
- The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
- Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
- Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Bacteria under microscope
needpix.com<p>Today, bubonic plague can be treated effectively with antibiotics.</p><p style="margin-left: 20px;">"Unlike in the 14th century, we now have an understanding of how this disease is transmitted," Dr. Shanthi Kappagoda, an infectious disease physician at Stanford Health Care, told <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">Healthline</a>. "We know how to prevent it — avoid handling sick or dead animals in areas where there is transmission. We are also able to treat patients who are infected with effective antibiotics, and can give antibiotics to people who may have been exposed to the bacteria [and] prevent them [from] getting sick."</p>
This plague patient is displaying a swollen, ruptured inguinal lymph node, or buboe.
Centers for Disease Control and Prevention<p>Still, hundreds of people develop bubonic plague every year. In the U.S., a handful of cases occur annually, particularly in New Mexico, Arizona and Colorado, <a href="https://www.cdc.gov/plague/faq/index.html" target="_blank">where habitats allow the bacteria to spread more easily among wild rodent populations</a>. But these cases are very rare, mainly because you need to be in close contact with rodents in order to get infected. And though plague can spread from human to human, this <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">only occurs with pneumonic plague</a>, and transmission is also rare.</p>
A new swine flu in China<p>Last week, researchers in China also reported another public health concern: a new virus that has "all the essential hallmarks" of a pandemic virus.<br></p><p>In a paper published in the <a href="https://www.pnas.org/content/early/2020/06/23/1921186117" target="_blank">Proceedings of the National Academy of Sciences</a>, researchers say the virus was discovered in pigs in China, and it descended from the H1N1 virus, commonly called "swine flu." That virus was able to transmit from human to human, and it killed an estimated 151,700 to 575,400 people worldwide from 2009 to 2010, according to the Centers for Disease Control and Prevention.</p>There's no evidence showing that the new virus can spread from person to person. But the researchers did find that 10 percent of swine workers had been infected by the virus, called G4 reassortant EA H1N1. This level of infectivity raises concerns, because it "greatly enhances the opportunity for virus adaptation in humans and raises concerns for the possible generation of pandemic viruses," the researchers wrote.
The word "learning" opens up space for more people, places, and ideas.
- The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
- Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
- Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.
Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
- New research shows people may be wired for altruistic behavior and get more benefits from it.
- Times of crisis tend to increase self-centered acts.