Warren Littlefield: This is the Future of Your TV

Warren Littlefield: In Must See TV through the ‘90s, it was an incredible time where one network, one night, for one decade a third of the country watched NBC.  They wanted to be a part of the national conversation or don't go to work the next day.  You’d be left out.  Well, the world’s changed. We were in about a 50-channel universe back then and we tried to distinguish who we were. Today, it’s a 200-channel universe.  Television when you want, what you want, anywhere, everything.

So do people still want to be a part of the conversation?  You bet.  But they have Twitter, they have blogs, they have all kinds of social networking sites where they can reach out, connect instantly.  It’s never going to be 75 million people joining together for that celebration that night.  It’s a different, more competitive world, but the viewer is left with a world of choice, outstanding material on cable television, outstanding material still on network television.  And then, go to the Internet.  Netflix is getting into the game with original programming.  More and more choices for the viewer, that's the winner in this game.

The more players that want to create original content and finance it the more exciting it is in the world of ideas.  I play in the world of ideas.  After being at a network for 20 years, I’m now in the world of trying to pull creative people together, writers and producers, to create content.  So it’s an exciting time, as far as I’m concerned.  I would never bet against Apple. I have Apple TV.  I think that their appetite is significant and I think they will continue to play in more and more ways in how we get information and entertainment into our homes. And Netflix, tremendous service.  They have millions and millions of users.  YouTube, well, there are moments that you can find on YouTube.

But there's a big playground out there, and if you can keep your cost base down and you don't have to live in that old network model, where it’s a million dollars for a 22-minute show, that's a cheap one.  It’s over $3 million for an hour.  It’s not unheard of to hit $4 million for an hour.  Well, there's great content that can be produced for a lot less than that. It needs to be great.  The audience will find great content.

Directed/Produced by Jonathan Fowler and Elizabeth Rodd

The more players that want to create original content and finance it the more exciting it is in the world of ideas.

Develop mindfulness to boost your creative intelligence

Sharon Salzberg, world-renowned mindfulness leader, teaches meditation at Big Think Edge.

Image: Big Think
Big Think Edge
  • Try meditation for the first time with this guided lesson or, if you already practice, enjoy being guided by a world-renowned meditation expert.
  • Sharon Salzberg teaches mindfulness meditation for Big Think Edge.
  • Subscribe to Big Think Edge before we launch on March 30 to get 20% off monthly and annual memberships.
Keep reading Show less

Why modern men are losing their testosterone

Research has shown that men today have less testosterone than they used to. What's happening?

Flickr user Tom Simpson
Sex & Relationships
  • Several studies have confirmed that testosterone counts in men are lower than what they used to be just a few decades ago.
  • While most men still have perfectly healthy testosterone levels, its reduction puts men at risk for many negative health outcomes.
  • The cause of this drop in testosterone isn't entirely clear, but evidence suggests that it is a multifaceted result of modern, industrialized life.
Keep reading Show less

For a long time, the West shaped the world. That time is over.

The 21st century is experiencing an Asianization of politics, business, and culture.

Videos
  • Our theories about the world, even about history or the geopolitics of the present, tend to be shaped by Anglo perspectives of the Western industrial democracies, particularly those in the United States and the United Kingdom.
  • The West, however, is not united. Canada, for instance, acts in many ways that are not in line with American or British policies, particularly in regard to populism. Even if it were united, though, it would not represent most of the world's population.
  • European ideas, such as parliamentary democracy and civil service, spread across the world in the 19th century. In the 20th century, American values such as entrepreneurialism went global. In the 21st century, however, what we're seeing now is an Asianization — an Asian confidence that they can determine their own political systems, their own models, and adapt to their own circumstances.
Keep reading Show less