Tim Wu: You know celebrity is a really mysterious thing that I don’t think anyone fully understands. Why are we so interested in these people who are just people but somehow have come to embody some greater idea. It’s not even that they’re great. I mean you don’t worship them necessarily because they’re more virtuous than we are or lofty or something. If they’re like gods they’re more like the Greek gods, you know. They’re prone to embarrassing drunken incidents. The say outlandish things but somehow people just can’t seem to look away from celebrities and it’s not something new. Although what is new is the effort to commercialize that fact to an extent never seen before. New I mean since the 1970’s or so. The effort to build entire platforms, magazines on nothing but celebrity by itself is a development of the twentieth and twenty-first century. We’ve gotten to a point it’s sort of unusual where if you want to get attention to almost anything you need to start with the celebrity. If you’re interested in the problems of Africa you don’t really get people interested.
You have Madonna adopt an orphan. Now we’re talking, you know. It just has become the sine qua non for getting attention as having some kind of celebrity associated with it. When I was running for office for instance, you know, we’d have an important proposal about corruption or something. But when we brought out Mark Ruffalo to endorse our candidacy oh now we’re talking. Suddenly everybody was there. And it is strange that this has become the way we organize this incredible important part of our lives, the products, whatever it is. But it’s kind of the way it is.
I’ve read a lot of the literature on why people are so interested in celebrities. I think they don’t really understand. The most compelling to me are the ideas that compare it to this sort of instinct that is also inherent in religion or sort of looking for transcendence of the normal that we sort of believe these people operate on a different plane. If you somehow end up running into Tom Cruise or Tom Hanks and you may not even care for them as actors, may be indifferent. But somehow I think there’s this effect. Tom Brady – I’ve now named three Toms. You’ll be like oh my goodness, there they are. And maybe your heart will start to beat, there’s a biological reaction. It’s really quite strange even if you hate the Patriots you might still have a reaction. And, you know, why that happens no one really quite understands. I think the people who compare it to this religious impulse that there’s these sort of gods walking on earth, not necessarily beneficent gods but that they exist in a slightly different realm than we do. There’s something to those theories because I just can’t really understand it otherwise.
Our society reveres celebrities like gods, but if they are gods, jokes Columbia law professor Tim Wu, then they’re more like the Greek gods, who were hopelessly and petulantly flawed. Nobody as yet fully understands our culture’s obsession with the famous elites among us, but for Wu, the most compelling ideas so far are those that compare celebrity worship to our inherent instinct to look for things that transcend the normal, that hints at life on a different plane. Does going into a two-hour scroll saga through an actor or sport star’s Instagram reflect a religious, seeking impulse within us? "There’s something to those theories," Wu says, "because I just can’t really understand it otherwise." Tim Wu’s most recent book is The Attention Merchants: The Epic Scramble to Get Inside Our Heads.
Tim Wu’s most recent book is The Attention Merchants: The Epic Scramble to Get Inside Our Heads.
A Florida student figured out a way to more accurately measure the size of one of the largest fish that ever lived – the extinct megalodon shark – and found that it was even larger than previously estimated.
The megalodon (officially named Otodus megalodon, which means "Big Tooth") lived between 3.6 and 23 million years ago and was thought to be about 34 feet long on average, reaching the maximum length of 60 feet. Now a new study puts that number at up to 65 feet (20 meters).
Homework assignment leads to a discovery
The study, published in Palaeontologia Electronica, used new equations extrapolated from the width of megalodon's teeth to make the improved estimates. The paper's lead author, Victor Perez, developed the revised methodology while he was a doctoral student at the Florida Museum of Natural History. He got the idea while teaching students, noticing a range of discrepancies in the results they were getting.
Students were supposed to calculate the size of megalodon based on the ancient fish's similarities to the modern great white shark. They utilized the commonly accepted method of linking the height of a shark's tooth to its total body length. As the press release from the Florida Museum of Natural History expounds, this method involves locating the anatomical position of a tooth in the shark's jaw, measuring the tooth "from the tip of the crown to the line where root and crown meet," and using that number in an appropriate equation.
But while carrying out calculations in this way, some of Perez's students thought the shark would have been just 40 feet long, while others were calculating 148 feet. Teeth located toward the back of the mouth were yielding the largest estimates.
"I was going around, checking, like, did you use the wrong equation? Did you forget to convert your units?" said Perez, currently the assistant curator of paleontology at the Calvert Marine Museum in Maryland. "But it very quickly became clear that it was not the students that had made the error. It was simply that the equations were not as accurate as we had predicted."
Found in North Carolina, these 46 fossils are the most complete set of megalodon teeth ever excavated.Credit: Jeff Gage/Florida Museum
The new approach
Perez's math exercise demonstrated that the equations in use since 2002 were generating different size estimates for the same shark based on which tooth was being measured. Because megalodon teeth are most often found as standalone fossils, Perez focused on a nearly complete set of teeth donated by a fossil collector to design a new approach.
Perez also had help from Teddy Badaut, an avocational paleontologist in France, who suggested using tooth width instead of height, which would be proportional to the length of its body. Another collaborator on the revised method was Ronny Maik Leder, then a postdoctoral researcher at the Florida Museum, who aided in the development of the new set of equations.
The research team analyzed the widths of fossil teeth that came from 11 individual sharks of five species, which included megalodon and modern great white sharks, and created a model that connects how wide a tooth was to the size of the jaw for each species.
"I was quite surprised that indeed no one had thought of this before," shared Leder, who is now director of the Natural History Museum in Leipzig, Germany. "The simple beauty of this method must have been too obvious to be seen. Our model was much more stable than previous approaches. This collaboration was a wonderful example of why working with amateur and hobby paleontologists is so important."
Why use teeth?
In general, almost nothing of the super-shark survived to this day, other than a few vertebrae and a large number of big teeth. The megalodon's skeleton was made of lightweight cartilage that decomposed after death. But teeth, with enamel that preserves very well, are "probably the most structurally stable thing in living organisms," Perez said. Considering that megalodons lost thousands of teeth during a lifetime, these are the best resources we have in trying to figure out information about these long-gone giants.
Researchers suggest megalodon's large jaws were very thick, made for grabbing prey and breaking its bones, exerting a bite force of up to 108,500 to 182,200 newtons.
Megalodon tooth compared to two great white shark teeth. Credit: Brocken Inaglory / Wikimedia.
Limitations of the new model
While the new model is better than previous methods, it's still far from perfect in precisely figuring out the sizes of animals which lived so long ago and left behind few if any full remains. Because individual sharks come in a variety of sizes, Perez warned that even their new estimates have an error range of about 10 feet when it comes to the largest animals.
Other ambiguities may affect the results, such as the width of the megalodon's jaw and the size of the gaps between its teeth, neither of which are accurately known. "There's still more that could be done, but that would probably require finding a complete skeleton at this point," Perez pointed out.
How did the megalodon go extinct?
Environmental changes that led to fluctuations in sea levels and disturbed ecosystems in the oceans likely led to the demise of these enormous ancient sharks. They were just too big to be sustained by diminishing food resources, says the ReefQuest Centre for Shark Research.
A 2018 study suggested that a supernova 2.6 million years ago hit Earth's atmosphere with so much cosmic energy that it resulted in climate change. The cosmic rays that included particles called muons might have caused a mass extinction of giant ocean animals ("the megafauna") that included the megalodon by causing mutations and cancer.
Scientists, led by Adrian Melott, professor emeritus of physics and astronomy at the University of Kansas, estimated that "the cancer rate would go up about 50 percent for something the size of a human — and the bigger you are, the worse it is. For an elephant or a whale, the radiation dose goes way up," as he explained in a press release.
The U.S. Navy controls patents for some futuristic and outlandish technologies, some of which, dubbed "the UFO patents," came to light recently. Of particular note are inventions by the somewhat mysterious Dr. Salvatore Cezar Pais, whose tech claims to be able to "engineer reality." His slate of highly-ambitious, borderline sci-fi designs meant for use by the U.S. government range from gravitational wave generators and compact fusion reactors to next-gen hybrid aerospace-underwater crafts with revolutionary propulsion systems, and beyond.
Of course, the existence of patents does not mean these technologies have actually been created, but there is evidence that some demonstrations of operability have been successfully carried out. As investigated and reported by The War Zone, a possible reason why some of the patents may have been taken on by the Navy is that the Chinese military may also be developing similar advanced gadgets.
Among Dr. Pais's patents are designs, approved in 2018, for an aerospace-underwater craft of incredible speed and maneuverability. This cone-shaped vehicle can potentially fly just as well anywhere it may be, whether air, water or space, without leaving any heat signatures. It can achieve this by creating a quantum vacuum around itself with a very dense polarized energy field. This vacuum would allow it to repel any molecule the craft comes in contact with, no matter the medium. Manipulating "quantum field fluctuations in the local vacuum energy state," would help reduce the craft's inertia. The polarized vacuum would dramatically decrease any elemental resistance and lead to "extreme speeds," claims the paper.
Not only that, if the vacuum-creating technology can be engineered, we'd also be able to "engineer the fabric of our reality at the most fundamental level," states the patent. This would lead to major advancements in aerospace propulsion and generating power. Not to mention other reality-changing outcomes that come to mind.
Among Pais's other patents are inventions that stem from similar thinking, outlining pieces of technology necessary to make his creations come to fruition. His paper presented in 2019, titled "Room Temperature Superconducting System for Use on a Hybrid Aerospace Undersea Craft," proposes a system that can achieve superconductivity at room temperatures. This would become "a highly disruptive technology, capable of a total paradigm change in Science and Technology," conveys Pais.
High frequency gravitational wave generator.
Credit: Dr. Salvatore Pais
Another invention devised by Pais is an electromagnetic field generator that could generate "an impenetrable defensive shield to sea and land as well as space-based military and civilian assets." This shield could protect from threats like anti-ship ballistic missiles, cruise missiles that evade radar, coronal mass ejections, military satellites, and even asteroids.
Dr. Pais's ideas center around the phenomenon he dubbed "The Pais Effect". He referred to it in his writings as the "controlled motion of electrically charged matter (from solid to plasma) via accelerated spin and/or accelerated vibration under rapid (yet smooth) acceleration-deceleration-acceleration transients." In less jargon-heavy terms, Pais claims to have figured out how to spin electromagnetic fields in order to contain a fusion reaction – an accomplishment that would lead to a tremendous change in power consumption and an abundance of energy.
According to his bio in a recently published paper on a new Plasma Compression Fusion Device, which could transform energy production, Dr. Pais is a mechanical and aerospace engineer working at the Naval Air Warfare Center Aircraft Division (NAWCAD), which is headquartered in Patuxent River, Maryland. Holding a Ph.D. from Case Western Reserve University in Cleveland, Ohio, Pais was a NASA Research Fellow and worked with Northrop Grumman Aerospace Systems. His current Department of Defense work involves his "advanced knowledge of theory, analysis, and modern experimental and computational methods in aerodynamics, along with an understanding of air-vehicle and missile design, especially in the domain of hypersonic power plant and vehicle design." He also has expert knowledge of electrooptics, emerging quantum technologies (laser power generation in particular), high-energy electromagnetic field generation, and the "breakthrough field of room temperature superconductivity, as related to advanced field propulsion."
Suffice it to say, with such a list of research credentials that would make Nikola Tesla proud, Dr. Pais seems well-positioned to carry out groundbreaking work.
A craft using an inertial mass reduction device.
Credit: Salvatore Pais
The patents won't necessarily lead to these technologies ever seeing the light of day. The research has its share of detractors and nonbelievers among other scientists, who think the amount of energy required for the fields described by Pais and his ideas on electromagnetic propulsions are well beyond the scope of current tech and are nearly impossible. Yet investigators at The War Zone found comments from Navy officials that indicate the inventions are being looked at seriously enough, and some tests are taking place.
If you'd like to read through Pais's patents yourself, check them out here.
Laser Augmented Turbojet Propulsion System
Credit: Dr. Salvatore Pais
Holding a clipboard and wearing a lab coat makes you a very powerful person. Add in a lanyard and a confident voice, and you're pretty much in Ocean's Eleven.
Though we believe ourselves to be contrarians, most of us like to obey authority. We answer questions, help with any number of tasks, and obey commands unthinkingly. The vast majority of the time, this is relatively harmless and even requisite for a functioning society, but it can also lead humanity to very dark places.
It could happen here
As we've seen with Asch's experiments on conformity, the post-World War II community was determined to answer how and why the Holocaust took place. Just after the trial of Adolf Eichmann, the American media and public came to see German society as some special kind of monster in just how willing they were to follow orders unthinkingly, at odds with any sense of duty or morality.
Into this came Stanley Milgram. In 1961, Milgram set out a series of experiments to show, in his view, how the German people were more susceptible to authoritarianism than Americans. Milgram believed, as a lot of people did, that the American people would never be capable of such horrendous evil.
The experiment was to be set up in two stages: the first would be on American subjects, to gauge how far they would obey orders; the second would be on Germans, to prove how much they differed. The results stopped Milgram in his tracks.
Shock, shock, horror
Milgram wanted to ensure that his experiment involved as broad and diverse a group of people as possible. In addition to testing the American vs. German mindset, he wanted to see how much age, education, employment, and so on affected a person's willingness to obey orders.
So, the original 40 participants he gathered came from a wide spectrum of society, and each was told that they were to take part in a "memory test." They were to determine the extent to which punishment affects learning and the ability to memorize.
Milgram believed, as a lot of people did, that the American people would never be capable of such horrendous evil.
The experiment involved three people. First, there was the "experimenter," dressed in a lab coat, who gave instructions and prompts. Second, there was an actor who was the "learner." Third, there was the participant who thought that they were acting as the "teacher" in the memory test. The apparent experimental setup was that the learner had to match two words together after being taught them, and whenever they got the answer wrong, the teacher had to administer an electric shock. (The teachers (participants) were shocked as well to let them know what kind of pain the learner would experience.) At first, the shock was set at 15 volts.
The learner (actor) repeatedly made mistakes for each study, and the teacher was told to increase the voltage each time. A tape recorder was played that had the learner (apparently) make sounds as if in pain. As it went on, the learner would plead and beg for the shocks to stop. The teacher was told to increase the amount of voltage as punishment up to a level that was explicitly described as being fatal — not least because the learner was desperately saying he had a heart condition.
The question Milgram wanted to know: how far would his participants go?
Just obeying orders
Credit: Amos from Stockphotos.com via Unsplash
The results were surprising. Sixty-five percent of the participants were willing to give a 450-volt shock described as lethal, and all administered a 300-volt shock described as traumatically painful. It should be repeated, this occurred despite the learner (actor) begging the teacher (participant) to stop.
In the studies that came after, in a variety of different setups, that 60 percent number came up again and again. They showed that roughly two out of three people would be willing to kill someone if told to by an authority figure. Milgram proved that all genders, ages, and nationalities were depressingly capable of inflicting incredible pain or worse on innocent people.
Major limitations in Milgram's experiment
Milgram took many steps to make sure that his experiment was rigorous and fair. He used the same tape recording of the "learner" screaming, begging, and pleading for all participants. He made sure the experimenters used only the same four prompts each time when the participants were reluctant or wanted to stop. He even made sure that he himself was not present at the experiment, lest he interfere with the procedure (something Phillip Zimbardo did not do).
But, does the Milgram experiment actually prove what we think it does?
First, the experimenters were permitted to remind the participants that they were not responsible for what they did and that the team would take full blame. This, of course, does not make the study any less shocking, but it does perhaps change the scope of the conclusions. Perhaps the experiment reveals more about our ability to surrender responsibility and our willingness simply to become a tool. The conclusion is still pretty depressing, but it shows what we are capable of when offered absolution rather than when simply following orders.
Second, the experiment took place in a single hour, with very little time either to deliberate or talk things over with someone. In most situations, like the Holocaust, the perpetrators had ample time (years) to reflect on their actions, and yet, they still chose to turn up every day. Milgram perhaps highlights only how far we'll go in the heat of the moment.
Finally, the findings do not tell the whole tale. The participants were not engaging in sadistic glee to shock the learner. They all showed signs of serious distress and anxiety, such as nervous laughing fits. Some even had seizures. These were not willing accomplices but participants essentially forced to act a certain way. (Since then, many scientists have argued that Milgram's experiment is hugely unethical.)
The power of authority
That all being said, there's a reason why Milgram's experiment stays with us today. Whether it's evolutionarily or socially drilled into us, it seems that humans are capable of doing terrible things, if only we are told to do so by someone in power — or, at the very least, when we don't feel responsible for the consequences.
One silver lining to Milgram is in how it can inoculate us against such drone-like behavior. It can help us to resist. Simply knowing how far we can be manipulated helps allow us to say, "No."
Jonny Thomson teaches philosophy in Oxford. He runs a popular Instagram account called Mini Philosophy (@philosophyminis). His first book is Mini Philosophy: A Small Book of Big Ideas.
