The Worst Day at General Electric

Question: What was one of the most difficult days at GE?

Ben Heineman: One of the most difficult days was a Sunday in the early 90's when I got a call saying that the Israeli press had a story that the head of procurement for the Israeli Air Force, a General, a former fighter pilot/hero/general, and our foreign sales manager in Israel had a joint bank account in Switzerland with about $8 million in it, which suggested there was some embezzlement and fraud going on. It turned into a very large scandal. So that day, when I got the phone call on a Sunday, I knew that we were in for a long journey as we tried to investigate discipline, change the processes and systems and then go to the government and work what turned out to be, because it was a very serious case, both a civil resolution with the SEC and a criminal resolution with the Justice Department.

As leaders, our job is not to deny the facts; our job is to file the facts. So, the first thing we did was create both an inside and outside investigative team and when we got into it, we discovered that certain people in the company had done bad things. Rather than put our head in the sand, we had to confront those directly and deal with them. And I'd like to think that we did.

Question: How did you communicate the crisis to the public?

Ben Heineman: Well, we first had to investigate and we had to work things out with the government. But once that happened, we made this showcase in the company about candor, about how things can go wrong and about what the consequences were.

Let me give you two ways in which that happened. It’s a good question because the communication of these things is often as important as the resolution of them.

One way we communicated when it was all over was that Jack Welch at the time, asked me to present this case at the annual meeting of the senior managers of the company. I have spoken to groups many times in my life, I've never been in front of a group that was a quiet as this because what happened was the senior manager in the military engines business was fired. So, the senior managers were tremendously attendant to what I was saying. So, that's one way of communicating, explaining what happened, how we fixed it, what went wrong to the senior managers.

A different way we did it was that we developed a training film that was shown to every single employee when they started. We are fortunate in that a part of GE is NBC. So we had a NBC crew do a short video on integrity with Ann Curry, who was then and I think still is the News Reader on The Today "Show." Presented a very high production value and we began with the Israeli case explaining what went wrong. And what I thought was good about the film, which I obviously had a lot to do with was we didn't dwell on our virtues, we dwelled on our problems. And that created a sense among the employees that we were serious about this, that we were candid, that we were talking about things that were going wrong, that were ugly, that were messy. That training film, which actually won some awards, was remarkably effective in dealing with the situation and talking about it candidly.

Recorded on November 3, 2009

When the Israeli press uncovered a scandal at America’s largest company, former general counsel Ben Heineman was on the case. The first lesson he learned: take your head out of the sand.

Why a great education means engaging with controversy

Jonathan Zimmerman explains why teachers should invite, not censor, tough classroom debates.

Sponsored by the Institute for Humane Studies
  • During times of war or national crisis in the U.S., school boards and officials are much more wary about allowing teachers and kids to say what they think.
  • If our teachers avoid controversial questions in the classroom, kids won't get the experience they need to know how to engage with difficult questions and with criticism.
  • Jonathan Zimmerman argues that controversial issues should be taught in schools as they naturally arise. Otherwise kids will learn from TV news what politics looks like – which is more often a rant than a healthy debate.
Keep reading Show less

Are these 100 people killing the planet?

Controversial map names CEOs of 100 companies producing 71 percent of the world's greenhouse gas emissions.

Image: Jordan Engel, reused via Decolonial Media License 0.1
Strange Maps
  • Just 100 companies produce 71 percent of the world's greenhouse gases.
  • This map lists their names and locations, and their CEOs.
  • The climate crisis may be too complex for these 100 people to solve, but naming and shaming them is a good start.
Keep reading Show less

SpaceX catches Falcon Heavy nosecone with net-outfitted boat

It marks another milestone in SpaceX's long-standing effort to make spaceflight cheaper.

Technology & Innovation
  • SpaceX launched Falcon Heavy into space early Tuesday morning.
  • A part of its nosecone – known as a fairing – descended back to Earth using special parachutes.
  • A net-outfitted boat in the Atlantic Ocean successfully caught the reusable fairing, likely saving the company millions of dollars.
Keep reading Show less