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The Right Balance Between Branding and Privacy
A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications.
Question: Did corporate America resist your project?
Lucas Conley: We need brands. Brands are a product of our own... of our minds. We use them to unpackage larger ideas. It’s a one-word or a short-phrase means of trading information, of kind of disseminating information, and it’s a natural process. I have a book. It’s a brand. I am a brand to a degree. This is the irony of promoting all of this is that even being a branding critic there are certain elements of branding that I have to speak to and I have to be- I’m obligated to take part in. I think that as we look forward in the next decade, next 20 years, the balance is going to be struck where when consumers are made aware of what marketers are capable of. And that’s when I look at a field like neuromarketing and you look at an example like the Coke and Pepsi challenge with neuromarketing. They did a Coke, Pepsi challenge without showing the cans and the majority of the people preferred the Pepsi. Then they put the cans out there in front of them and did the test again. The majority of people preferred Coke. And on the brain scans their frontal cortex was lighting up and that’s the area where you store your sense of identity, your memories, your kind of... the things that resonate with who you think you are. And the kind of conjecture or the conclusion from there is that Coke is so ubiquitous a brand, we associate it with so many things, that we begin to kind of take on a sense of- a bit of identity, enough so that it overrides our taste buds. So some of those things, when you begin to understand kind of where marketers are going in... with the technology that they have, I think that’s the balance. It’s just this awareness and ability to understand what they’re doing as opposed to just kind of blindly taking part in it be it a word of mouth campaign or a billboard that’s reading your face.
Recorded on: 7/23/08
Lucas Conley informs us on billboards that can read your face.
Educators and administrators must build new supports for faculty and student success in a world where the classroom might become virtual in the blink of an eye.
- If you or someone you know is attending school remotely, you are more than likely learning through emergency remote instruction, which is not the same as online learning, write Rich DeMillo and Steve Harmon.
- Education institutions must properly define and understand the difference between a course that is designed from inception to be taught in an online format and a course that has been rapidly converted to be offered to remote students.
- In a future involving more online instruction than any of us ever imagined, it will be crucial to meticulously design factors like learner navigation, interactive recordings, feedback loops, exams and office hours in order to maximize learning potential within the virtual environment.
Placing science and religion at opposite ends of the belief spectrum is to ignore their unique purposes.
- Science and religion (fact versus faith) are often seen as two incongruous groups. When you consider the purpose of each and the questions that they seek to answer, the comparison becomes less black and white.
- This video features religious scholars, a primatologist, a neuroendocrinologist, a comedian, and other brilliant minds considering, among other things, the evolutionary function that religion serves, the power of symbols, and the human need to learn, explore, and know the world around us so that it becomes a less scary place.
- "I think most people are actually kind of comfortable with the idea that science is a reliable way to learn about nature, but it's not the whole story and there's a place also for religion, for faith, for theology, for philosophy," says Francis Collins, American geneticist and director of the National Institutes of Health (NIH). "But that harmony perspective doesn't get as much attention. Nobody is as interested in harmony as they are in conflict."
Studying voice recordings of infected but asymptomatic people reveals potential indicators of Covid-19.
A leading British space scientist thinks there is life under the ice sheets of Europa.
- A British scientist named Professor Monica Grady recently came out in support of extraterrestrial life on Europa.
- Europa, the sixth largest moon in the solar system, may have favorable conditions for life under its miles of ice.
- The moon is one of Jupiter's 79.
Neil deGrasse Tyson wants to go ice fishing on Europa<div class="rm-shortcode" data-media_id="GLGsRX7e" data-player_id="FvQKszTI" data-rm-shortcode-id="f4790eb8f0515e036b24c4195299df28"> <div id="botr_GLGsRX7e_FvQKszTI_div" class="jwplayer-media" data-jwplayer-video-src="https://content.jwplatform.com/players/GLGsRX7e-FvQKszTI.js"> <img src="https://cdn.jwplayer.com/thumbs/GLGsRX7e-1920.jpg" class="jwplayer-media-preview" /> </div> <script src="https://content.jwplatform.com/players/GLGsRX7e-FvQKszTI.js"></script> </div>
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A study finds people are more influenced by what the other party says than their own. What gives?
- A new study has found evidence suggesting that conservative climate skepticism is driven by reactions to liberal support for science.
- This was determined both by comparing polling data to records of cues given by leaders, and through a survey.
- The findings could lead to new methods of influencing public opinion.