The Power of the Consumer
Chris Anderson is editor-in-chief of Wired magazine, which has won a National Magazine Award under his tenure. He coined the phrase The Long Tail in an acclaimed Wired article, which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling Less of More. His most recent book is Free: The Future of a Radical Price.
Before joining Wired in 2001, he worked at The Economist, where he launched their coverage of the Internet. He also has a degree in physics from George Washington University and did research at Los Alamos National Laboratory. He has also worked at the journals Nature and Science.
Question: What are your thoughts on cloud computing?
Chris Anderson: We’ve always had this question of platform ownership, remember Microsoft? Remember Windows? How we used to worry about Microsoft’s hold on this platform that we all had to build on. In that case, you had a singular platform, right? It was a Windows world. We just lived in it. The good news of that is it was pretty clear when there was undue restrictions on access to the platform, then we knew who to blame. Right? Straight to Redmond, go for it. Now there’s multiple platforms. I mean, there are all the ones you mentioned. You know, the Twitters, the Facebooks, the browsers are in some sense are a platform, then you have the devices, Apple, iPhone, many other devices, they might make their own platforms, you see this kind of massive platform battle. Each one of them is trying to establish some sense of proprietary, ownership of a platform for all the reasons you state. Yet, because there are so many platforms, consumers do have choice. If you are Facebook and you decide to build a platform that really locks people in, there’s a strong incentive for people to look elsewhere. You do see these kind of forces in opposition. There’s the one force, the very natural, company force [whose] instinct is to close things up and to own them. Then, you have the consumers whose sort of natural force is to demand openness, demand portability, demand the ability to exit as easily as they enter. We talk about lowering the barriers to entry but you also want to lower the barriers to exit so that people don’t feel like they’re risking everything.
Open ID and open apps are two examples. I think we’re seeing these two battles play out and although Jonathon is absolutely right, that this is a risk, I perhaps have more confidence in the power of the marketplace to sort this out. I think that the one thing we’re sure about in this era is that we have choice, lots and lots of choice. If Facebook gets it wrong or if Twitter gets it wrong, there are a thousand other companies in the wings just waiting to get it righter. Knowing that, I believe --and so true for Google the elephant in the room on this-- I think knowing that their hold on the consumer is not permanent, it’s not cast in stone and is only permitted as long as they serve the consumer better than the obvious alternatives, I believe, will keep them doing the right thing.
Recorded on September 30, 2009
The massive platform competition means companies must do everything they can to retain customers. The marketplace will sort itself out, says Chris Anderson, author of Free.
People who score high in "dark triad" personality traits are able to empathize. They'd just rather not.
- People who score high in the personality traits narcissism, Machiavellianism and psychopathy can empathize, but generally lack the disposition to do so, according to a recent study.
- These traits are part of the "dark triad" of personality, which has been used to study malevolent personality traits since 2002.
- The results suggest it might be possible to encourage psychopaths to empathize more, but no evidence shows this is effective over the long term.
A review of the global "wall" that divides rich from poor.
- Trump's border wall is only one puzzle piece of a global picture.
- Similar anxieties are raising similar border defenses elsewhere.
- This map shows how, as a result, "the West" is in fact one large gated community.
"They" has taken on a not-so-new meaning lately. This earned it the scrutiny it needed to win.
- Merriam-Webster has announced "they" as the word of the year.
- The selection was based on a marked increase in traffic to the online dictionary page.
- Runners up included "quid pro quo" and "crawdad."