The New Pret a Porter
Zac Posen is an American fashion designer. Born in 1980, Posen grew up in New York City and received his fashion education at Central Saint Martins in London. After internships at the Metropolitan Museum and Nicole Miller, Posen rose to prominence as one of the new names of the Gen Art Fresh Faces in Fashion show. His fashions are particularly popular with the young Hollywood set, and his designs have been worn by Natalie Portman, Claire Danes and Rachel Bilson. Posen’s work has gained respect for its increasingly streamlined aesthetic of forties-inflected tailoring, mermaid-esque gowns, and itty-bitty cocktail frocks. He enlisted his mother Susan as CEO (she has since stepped down, and serves as Chairman) and his sister Alexandra as creative director, and in 2004, Sean Combs became a much-publicized backer. In 2004, Posen was awarded the CFDA Swarovski-Perry Ellis Award for Ready-to-Wear" after his first major runway show. Fragrance and diffusion lines are on the pike for 2009.
Topic: The New Pret-a-Porter
Zac Posen: You know for me, it’s an incredibly exciting movement. I mean there’s always been great designers creating clothing at more accessible price points. For me I have questions of manufacturing, and I bring in … I question an ethical issue. I believe in quality and luxury. So in that instinct, you can’t achieve high quality and luxury in a lower price point. You can create a look, and an idea, and something that is temporary, and has … And I think it’s incredible. I mean it’s a wonderful thing for design at lower price points. I don’t like the word “mass” because I think it’s too general. So I don’t really use that. This word “masstige” in fashion is a big word. But you know, the idea of design for less is an incredible idea and will be really … will change fashion.
Recorded on: 7/31/07
Posen discusses the new wave of affordable lines.
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