The Modern CEO
Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.
During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion. The Company launched its branded channel in 1982, making Playboy the first magazine brand to be successfully leveraged into television. In 1994 led the Company onto the Internet when Playboy became the first national magazine on the World Wide Web.
Hefner is active in a number of local and national organizations. She was the first woman elected to the Chicago chapter of the Young Presidents' Organization. Hefner helped found the Committee of 200, an international organization of preeminent women business owners and executives. She serves on the boards of Rush University Medical Center, Canyon Ranch Health Resort, and on the board of governors of the Paley Center for Media. Hefner is also on the Advisory Boards of the American Civil Liberties Union and The Creative Coalition, and a member of the Chicago Council on Global Affairs. She also spent four years as project board chairman for the CORE Center, raising $30 million to build this innovative clinic and research facility, which opened in Chicago in the summer of 1998. The CORE Center conducts clinical research and provides prevention education and outpatient care for people with HIV/AIDS and other communicable diseases.
Hefner: Well, most CEOs that I’ve been speaking to, you know, feel pretty convinced that 2009 is going to be a year that we’re all going to just work on getting through, that it’s a kind of hunker down year in which being as efficient as possible, being as productive as possible is going to be the hallmark of the year. And, if we’re surprised, it will be that we want to be surprised that the economy in general or in our sectors got better a little sooner. So, we’re sort of planning for, you know, really bad times and then hoping for slightly better times, and I think that that will affect how people budget, that will affect how people invest, that will affect our kind of a shortened horizon in terms of a close scrutiny of performance and agility to adapt and modify plans if performance isn’t being realized.
Christie Hefner says CEOs today must adapt to rapid change.
The Bajau people's nomadic lifestyle has given them remarkable adaptions, enabling them to stay underwater for unbelievable periods of time. Their lifestyle, however, is quickly disappearing.
- The Bajau people travel in small flotillas throughout the Phillipines, Malaysia, and Indonesia, hunting fish underwater for food.
- Over the years, practicing this lifestyle has given the Bajau unique adaptations to swimming underwater. Many find it straightforward to dive up to 13 minutes 200 feet below the surface of the ocean.
- Unfortunately, many disparate factors are erasing the traditional Bajau way of life.
The Canadian professor's old-school message is why many started listening to him.
- The simplicity of Peterson's message on suffering echoes Buddha and Rabbi Hillel.
- By bearing your suffering, you learn how to become a better person.
- Our suffering is often the result of our own actions, so learn to pinpoint the reasons behind it.
An innovation may lead to lifelike evolving machines.
- Scientists at Cornell University devise a material with 3 key traits of life.
- The goal for the researchers is not to create life but lifelike machines.
- The researchers were able to program metabolism into the material's DNA.
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