The Key to Sustainability
Question: What is the nature of the path to sustainability?\r\n
Peter Brabeck: Well, I think if anything, the financial crises which then swept over of course to the real economy, has shown us is that it is not enough for business only to create value for its shareholders. This was the paradigm of the 1990's and the early 2000’s. Everybody was demanding the creation of shareholder value. You will not be able to create shareholder value if you are not at the same time creating value for the society as such. That, I hope was the most important lessons that we should be taking out of this recent crisis that we have.\r\n
So, I think this is becoming more and more understood by many of colleagues, especially I would say perhaps more clearly so by those who are working in the real economy and I hope that the financial world will also start to better understand that it's not all about money, but that it is also about values.\r\n
Question: Many executives have cited the financial crisis as a roadblock to promoting sustainable business practices. What do you say to them?\r\n
Peter Brabeck: I certainly believe it's a great opportunity. I mean society at large has become exposed to what short-term is and focusing on shareholder value can bring. And I think this waking up now, this better understanding that this model is outdated, and that we have to replace it with a new model. A model that, as I mentioned before, takes into consideration the interests of not only the shareholders, of course the shareholders, and shareholders will always be -- we have a responsibility to them, but we also have to take the other interests of society at large into consideration. I hope, and I can feel it.\r\n
Recorded on February 24, 2010
In the wake of the financial crisis, Peter Brabeck argues that creating shareholder value is simply not enough to promote a green future.
Swipe right to make the connections that could change your career.
Swipe right. Match. Meet over coffee or set up a call.
No, we aren't talking about Tinder. Introducing Shapr, a free app that helps people with synergistic professional goals and skill sets easily meet and collaborate.
A NASA astronomer explains how astronauts dispose of their, uh, dark matter.
- When nature calls in micro-gravity, astronauts must answer. Space agencies have developed suction-based toilets – with a camera built in to ensure all the waste is contained before "flushing".
- Yes, there have been floaters in space. The early days of space exploration were a learning curve!
- Amazingly, you don't need gravity to digest food. Peristalsis, the process by which your throat and intestines squeeze themselves, actually moves food and water through your digestive system without gravity at all.
The Harvard psychologist loves reading authors' rules for writing. Here are his own.
- Steven Pinker is many things: linguist, psychologist, optimist, Harvard professor, and author.
- When it comes to writing, he's a student and a teacher.
- Here's are his 13 rules for writing better, more simply, and more clearly.
A growing body of research shows promising signs that the keto diet might be able to improve mental health.
- The keto diet is known to be an effective tool for weight loss, however its effects on mental health remain largely unclear.
- Recent studies suggests that the keto diet might be an effective tool for treating depression, and clearing up so-called "brain fog," though scientists caution more research is necessary before it can be recommended as a treatment.
- Any experiments with the keto diet are best done in conjunction with a doctor, considering some people face problems when transitioning to the low-carb diet.
SMARTER FASTER trademarks owned by The Big Think, Inc. All rights reserved.