The Future of MagazinesThe Future of Magazines

Hefner:    Well, I think great magazines have a special connection with their readers that is measurable in terms of the engagement that readers have with magazines.  It’s powerful in terms of being welcomed into the home and that includes the advertising as well as the editorial which is unusual in a world in which with DVRs, consumers fast forward through TV commercials and, you know, pop-up ads, they are sort of the bane of the internet.  So, I think that that special relationship that magazines historically have had with their readers is very powerful and that great magazines will continue to not just survive but thrive.

Christie Hefner explains her vision for where old-fashioned publishing is going.

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