The Future of MagazinesThe Future of Magazines
Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.
During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion. The Company launched its branded channel in 1982, making Playboy the first magazine brand to be successfully leveraged into television. In 1994 led the Company onto the Internet when Playboy became the first national magazine on the World Wide Web.
Hefner is active in a number of local and national organizations. She was the first woman elected to the Chicago chapter of the Young Presidents' Organization. Hefner helped found the Committee of 200, an international organization of preeminent women business owners and executives. She serves on the boards of Rush University Medical Center, Canyon Ranch Health Resort, and on the board of governors of the Paley Center for Media. Hefner is also on the Advisory Boards of the American Civil Liberties Union and The Creative Coalition, and a member of the Chicago Council on Global Affairs. She also spent four years as project board chairman for the CORE Center, raising $30 million to build this innovative clinic and research facility, which opened in Chicago in the summer of 1998. The CORE Center conducts clinical research and provides prevention education and outpatient care for people with HIV/AIDS and other communicable diseases.
Hefner: Well, I think great magazines have a special connection with their readers that is measurable in terms of the engagement that readers have with magazines. It’s powerful in terms of being welcomed into the home and that includes the advertising as well as the editorial which is unusual in a world in which with DVRs, consumers fast forward through TV commercials and, you know, pop-up ads, they are sort of the bane of the internet. So, I think that that special relationship that magazines historically have had with their readers is very powerful and that great magazines will continue to not just survive but thrive.
Christie Hefner explains her vision for where old-fashioned publishing is going.
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