The Design Zeitgeist
Paola Antonelli is an Italian-born curator at the Museum of Modern Art in New York and one of the world’s foremost experts on contemporary architecture and design. She received her MA in Architecture from Milan Polytechnic in 1990, and worked at the design magazines Domus and Abitare before coming to MoMA in 1994. At MoMA, where serves as curator for the Department of Architecture and Design, Antonelli has been a strong of advocate of treating design as art: she’s written that "everything is designed, one way or another.” Antonelli is known for her eclecticism, and has curated well-received shows such as Workspheres (2001), devoted to the workplace of the near future. Her recent exhibit SAFE included – among other materials – a UN refugee tarp, camouflage cream, and a baby buggy. Antonelli has taught design history and theory at UCLA and Harvard and is the author of Humble Masterpieces: Everyday Marvels of Design, and co-author of 2008 book Design and the Elastic Mind.
Question: Is there a zeitgeist in today’s design community?
Antonelli: The message that I see really being transmitted is a message that I’m trying to convey also in the exhibition – connection. You know it’s very funny because ___________ had this famous motto. They were saying, “Connections, connections, connections.” They were starting to talk about connections and modularity in furniture. But in truth if you look at the most interesting forms, and expressions, and philosophies of today, open source, right? Very important. The whole study of the idea of copyrights and how to open them and still maintain some creative, you know, protection for artists and some way to make some money and live. It’s all about reaching out and making sure . . . you know connecting minds so that, you know, more minds are better than one; and really have a communication that is bound to change the world. So that’s what I see as a zeitgeist among designers. I don’t know about artists, but designers certainly are moving that way. You know different regions in the world have different . . . different worries and different issues. So I would say that definitely the object or the subjects of design can change. For instance in SAFE I had . . . Coming from South Africa I had these amazingly interesting designs for condom applicators because they had the issue of trying to convince people to use condoms so as to curb the AIDS epidemic, right? Very simple example. There are local problems. There are other problems in China. And China and Japan, you know, at that time had the SARS epidemic, so they had really interesting drawings . . . designs for masks . . . for safety masks. So definitely the subject can change. And also the source can change. For instance coming from India, you see a lot of crafts-orientated design because there’s still a lot of crafts there. But it’s utilitarian craft. It’s not decorative art. It’s about people melting bronze to do very specific objects; or people doing water purifiers that are made of ____________, of clay because that’s more affordable for the market there. So there are local issues, but I would say that the communication really is on a universal scale. You know the communication is really about the economy of the world; about human . . . the centrality of human issues as opposed to a view instead of the world that is detached from human beings.
Antonelli talks about connections and open-source design.
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How Nobel Prize winner physicist Lev Landau ranked the best physics minds of his generation.
Rank 0.5 – Albert Einstein<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQ0NDY3NS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYzNjI2NTU4OH0.FtBYC7oJz-ZOiiGC9y0Z50_JvQChmp-ONa3jhR3SuLA/img.jpg?width=980" id="d6f66" class="rm-shortcode" data-rm-shortcode-id="61288810a4f035ec2af8957fad4e9015" data-rm-shortcode-name="rebelmouse-image" />
Albert Einstein With Displaced Children From Concentration Camps. 1949.
Photo by Keystone-France/Gamma-Keystone via Getty Images
Rank 1<p>The group in this class of the smartest physicists included the top minds that developed the theories of quantum mechanics.</p><p><a href="http://en.wikipedia.org/wiki/Werner_Heisenberg" target="_blank">Werner Heisenberg</a> (1901 - 1976) - a German theoretical physicist, who's achieved pop-culture fame by being the name of Walter White's alter ego in <em>Breaking Bad</em>. He is known for the Heiseinberg Uncertainty Principle and his 1932 Nobel Prize award flatly states it was for nothing less than "the creation of quantum mechanics".</p><p><a href="http://en.wikipedia.org/wiki/Erwin_Schr%C3%B6dinger" target="_blank">Erwin Schrödinger</a> (1887 - 1961) - an Austrian-Irish physicist who gave us the infamous "Schroedinger's Cat" thought experiment and other mind-benders from quantum mechanics. The Nobel-prize-winner's <a href="https://en.wikipedia.org/wiki/Schr%C3%B6dinger_equation" target="_blank" rel="noopener noreferrer">Schrödinger equation</a> calculates the <a href="https://en.wikipedia.org/wiki/Wave_function" target="_blank">wave function</a> of a system and how it changes over time. </p>
Erwin Schrödinger. 1933.
Satyendra Nath Bose. 1930s.
Enrico Fermi. 1950s.
Rank 2.5<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQ0NDcwNy9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY0NDE1MDIxM30.Eg6tca61EredHxjqNH29HY3UeJbgBVa1nA13EhXTooU/img.jpg?width=980" id="90f86" class="rm-shortcode" data-rm-shortcode-id="0f1e6c5e13263a77b2061e1191fd8baf" data-rm-shortcode-name="rebelmouse-image" />
Lev Landau. 1962.<p><strong>Rank 2.5</strong> is where Landau initially ranked himself, rather modestly, thinking he didn't produce any foundational accomplishments. He later moved his prominence, as his achievement mounted, to the higher <strong>1.5.</strong></p>
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