The Art of Timeless Design
In 1965, Vignelli became co-founder and design director of Unimark International Corporation. With Lella Vignelli, he established the offices of Vignelli Associates in 1971, and Vignelli Designs in 1978. His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.
Vignelli has had his work published and exhibited throughout the world and entered in the permanent collections of several museums, including the Museum of Modern Art, the Metropolitan Museum of Art, and the Brooklyn Museum. He is a past president of the Alliance Graphique Internationale (AGl) and the American Institute of Graphic Arts (AlGA), a vice president of the Architectural League, and a member of the Industrial Designers Society of America (IDSA). His many awards and honors include the AIGA Gold Medal, the Presidential Design Award, and the National Arts Club Gold Medal for Design.
Question: What makes a design work?
Massimo Vignelli: Well, it should be visually powerful in the sense that I do not like design that is a flat tire, that has no tension, that has no guts, that has no expression. This doesn’t mean to be [boom] like this, it could be on the contrary, extremely elegant. And by that I mean, intellectually elegant. Not fashion elegant, not mores elegant, but intellectually elegant. That means a mind that has been cultivated and refined for quite a long time, you know. Reading the best kind of books and really understanding how the mind can be sublime. And another way intellectual elegance is exactly the opposite of intellectually vulgar, you know. And indeed, we are surrounded by a tremendous amount of vulgarity, therefore, it is a strive to – it is an effort to change that kind of situation, but it is very exciting because you have a sense of accomplishment. You know. And of course, you like to talk about it, you like to convince people and tell people how to get away from vulgar situations into something which is a little more elegant, a little more refined. And if you multiply, multiply, multiply, then the world is beginning to get better. It takes you a long time.
Then the third thing is, people are fascinated with trends. You know, trends are in the air, everybody likes to be trendy, to be up-to-date, you know. But what is up-to-date today is gone tomorrow. And if you are a responsible kind of a designer, you cannot design things that tomorrow are no good anymore. If you like cheating with your client and your public where you use it, whatever it might be. So, you like to design something that is going to last a long time. And so, you train yourself to be disciplined and you train yourself to stay away from trends. And in a sense you get automatically involving into the notion of timelessness, so it takes to last a long time. And my god, I can quote so many things. Let’s say American Airlines logo I’ve done. Look how many have been done since I done that one. I done that one 45 years ago, maybe even 50 years ago, and it’s still there. It’s the only one that’s never changed. And how you can change? How can you make it better? It’s very legible, there are no tricks, it’s half red, half blue. What is more American than that? You give me one and I’ll take a look. You know, the type is a type that will last forever. And it’s fine.
There are so many, the Bloomingdale logo, or the New York Subway, or you know, I mean, plenty, plenty, plenty of things which are – and objects that we have done, plates like the Heller plates. You know, generation after generation grew up by eating on those plates and they are still around today. Furniture that we have designed a long time ago are still there, and so on. So, it is great to design things that stay a long time. They have a long staying power. And when you look at the antiques, one, they have staying power. So, I kind of like the idea of designing things that in 100 years from now will be looked at with respect and not laughed about, in a sense.
Question: What aspects of contemporary design do you dislike?
Massimo Vignelli: Well, vulgarity is a real ubiquitous thing. You know, vulgarities on everything. On clothing today more than ever is on printed matter, kind of toonish kind of things, balloons, even the subway map has all those balloons. I mean, that’s very low level, literally, there’s no need. You don't talk down to people, you talk up to people, you know. So instead most of the people -- most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else. And greed is really the religion of vulgarity. And it's that is that kind of greedy you know that everybody seems to have. I mean, as part of the culture, more here than any other place to a certain extent. Maybe because it offers more, maybe because there's more buying power in the people, who knows? I don't know why. But certainly is -- and you know why else because it's a very young country and hasn't had the time to sift what is good from what is bad. But like everything that is young it's fascinating.
The legendary designer explains how to avoid fads, cheap tricks, and "vulgarities" of all kinds.
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Astronomers spot an object heading into Earth orbit.
Minimoons<p>Scientists have confirmed just two prior minimoons. One was <a href="https://en.wikipedia.org/wiki/2006_RH120" target="_blank">2006 RH120</a>, which orbited us from September 2006 to June 2007. The other was <a href="https://en.wikipedia.org/wiki/2020_CD3" target="_blank">2020 CD3</a>, which got stuck in the 2015–2016 timeframe, and is believed to gotten away in May 2020.</p><p>2020 SO, the new kid on the block, is expected to arrive in October 2020 and pop out of orbit in May 2021.</p><div id="37962" class="rm-shortcode" data-rm-shortcode-id="f4c0fc8a2cba6536ea4cd960ebed3e6e"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1307729521869611008" data-partner="rebelmouse"><div style="margin:1em 0">Asteroid 2020 SO may get captured by Earth from Oct 2020 - May 2021. Current nominal trajectory shows shows capture… https://t.co/F5utxRvN6Z</div> — Tony Dunn (@Tony Dunn)<a href="https://twitter.com/tony873004/statuses/1307729521869611008">1600621989.0</a></blockquote></div>
Identifying 2020 SO<p>The first clue 2020 SO isn't your ordinary asteroid is its exceptionally low velocity. It's traveling much more slowly that a typical asteroid — their <a href="https://www.lpi.usra.edu/exploration/training/illustrations/craterMechanics/" target="_blank">average rate of travel</a> <a href="https://www.lpi.usra.edu/exploration/training/illustrations/craterMechanics/" target="_blank" rel="noopener noreferrer"></a>is 18 kilometers (58,000 feet) per second. Even <a href="https://en.wikipedia.org/wiki/Moon_rock" target="_blank">moon rocks</a> sent careening into Earth orbit by impacts on the lunar surface outpace pokey 2020 SO.</p><p>For another thing, 2020 SO has an orbital path very similar to Earth's, lasting about one Earth year. It's also just slightly less circular than our own orbit, from which it's barely tilted off-axis.</p><p>So, what is it? <a href="https://cneos.jpl.nasa.gov/ca/" target="_blank">NASA estimates</a> that the object has dimensions very reminiscent of a discarded Centaur rocket stage from the <a href="https://en.wikipedia.org/wiki/Surveyor_2" target="_blank" rel="noopener noreferrer">Surveyor 2 mission</a> that landed an unmanned craft on the moon. Back in the day, rocket stages were jettisoned as craft were aimed toward their desired position. This stuff, if released high enough, remains in space. It appears that this Centaur rocket, launched in September 1966, is now making its way back homeward, at least for a little bit.</p><p>When 2020 SO arrives at its closest point in December, the rocket is expected to be about 50,000 kilometers from Earth. Its next closest approach is much further: 220,000 kilometers, in February 2010.</p><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNDQzMDk3NC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYyODg1MTQ1MX0.HGknDwqp0GmeuczKY_AS7vrPG7KMFUc_XO95tNoI2xo/img.jpg?width=980" id="e5cda" class="rm-shortcode" data-rm-shortcode-id="85eb1f790d8c3ee5b261f7ba13eaa5e1" data-rm-shortcode-name="rebelmouse-image" alt="Centaur rocket stage" />
Centaur rocket stage
What we may be able to learn<p>Earthly space programs being as young as they are, scientists would love to know what's happened to our rocket during a half century in space.</p><p>While 2020 SO won't get close enough to drop into our atmosphere, its slow progress has scientists hopeful that they'll still get some kind of a decent look at it.</p><p>Spectroscopy may be able to reveal what the rocket's surface is like now — has any of its paint survived, for example? Of course, being out in space, it's likely to have been hit by lots of dust and micrometeorites, so the current state of its surfaces is also of interest. Experts are curious to know how reflective the rocket is at this point, valuable information that can help planners of future long-term missions anticipate how well a craft out in space for extended periods will remain able to reflect sunlight.</p>
Yet 80 percent of respondents want to reduce their risk of dementia.
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- Eighty percent of respondents said they want to reduce their risks.
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Credit: logika600 / Shutterstock<p>Remaining healthy requires regular screenings. Here again we see a disassociation between risk reduction and proactivity. Seventy-seven percent of respondents don't talk to their doctors about lifestyle habits that support brain health; 51 percent have never been screened for depression; 44 percent have never had a neurological exam; and 32 percent have never been screened for hearing problems. </p><p>Common early warning signs of dementia, <a href="https://news.yahoo.com/americans-worry-alzheimers-disease-survey-140644803.html" target="_blank" rel="noopener noreferrer">according to</a> Dr. Jason Karlawish, co-director of the Penn Memory Center, include repetitive questions and stories, difficulties with complex daily tasks, and trouble with orientation. </p><p>In terms of intervention, <a href="https://bigthink.com/21st-century-spirituality/does-lack-of-exercise-lead-to-dementia" target="_self">exercise</a>, <a href="https://bigthink.com/surprising-science/obesity-dementia" target="_self">diet</a>, building a <a href="https://bigthink.com/mind-brain/brain-reserve" target="_self">brain reserve</a>, and challenging your brain (such as learning a new language or musical instrument) are all proven methods for staving off the ravages of Alzheimer's. Oxytocin has also <a href="https://bigthink.com/mind-brain/alzheimers-oxytocin" target="_self">showed promise</a> in brain-addled mice, while researchers found positive results for a <a href="https://bigthink.com/mind-brain/intermittent-fasting" target="_self">group of intermittent fasters</a> in promoting neurogenesis. </p><p>Epidemiologist Bryan James says that dementia is <a href="https://www.npr.org/sections/health-shots/2013/04/15/176920391/how-exercise-and-other-activities-beat-back-dementia" target="_blank">not an inevitable result</a> of aging. </p><p style="margin-left: 20px;">"It's simply not pre-destined for all human beings. Lots of people live into their 90s and even 100s with no symptoms of dementia." </p><p>Professor of neurology at Boston University School of Medicine, Andrew Budson, <a href="https://news.yahoo.com/americans-worry-alzheimers-disease-survey-140644803.html" target="_blank" rel="noopener noreferrer">recommends</a> aerobic exercise and the Mediterranean diet. As has long been known, whole grains, fruits and vegetables, fish and shellfish, and healthy fasts like nuts and olive oil seem to have brain-boosting properties. </p><p>To learn more, take the <a href="https://www.mdvip.com/brain-health-iq-quiz" target="_blank">Brain Health IQ quiz</a>.</p><p><span></span>--</p><p><em>Stay in touch with Derek on <a href="http://www.twitter.com/derekberes" target="_blank">Twitter</a>, <a href="https://www.facebook.com/DerekBeresdotcom" target="_blank">Facebook</a> and <a href="https://derekberes.substack.com/" target="_blank" rel="noopener noreferrer">Substack</a>. His next book is</em> "<em>Hero's Dose: The Case For Psychedelics in Ritual and Therapy."</em></p>