from the world's big
Steve Rubel Talks Tech
Question: What does a Director of Insights do?
Steve Rubel: So, my job as Director of Insights is to ensure to be insightful. It’s to really study first and foremost technology, understand kind of where the technology trends are going and begin to directionally make sense of that.
Second, is to think about how consumers are going to interact with technology and finally is to think about how this is all going to impact our clients in a year, 3 years, 5 years time.
And then what I do after that is basically I’ve kind of, you know, studied trends which I do through a number of different ways. I process all that and I serve as an adviser to first our teams, second to some of our key clients as kind of a consultant on digital trends and then finally I have a big external role like this interview for example that helps me build the Edelman Digital brand around the world.
Question: How do you follow technology trends?
Steve Rubel: First of all, I know I’m going to be wrong a lot, I mean, and I think I allow myself to be wrong and so but first thing I do is I’m a tremendous avid reader. I mean I read huge amounts of information on this topic. I subscribe to thousands of blogs. I read Twitter streams. I read research reports. I read books. I’m constantly reading on the subject.
Second thing I do is I talk to our clients which are some of the biggest marketers in the world, to kind of understand what their pain points are and what they’re thinking and what they’re feeling and what they worry about and then, and then beyond that I just talk to a lot of folks. I go to conferences. I go out and meet with technology vendors and through all that, I’m able to process where things are going.
Question: What trend are you currently following?
Steve Rubel: One of the more pivotal trends I’m watching I think is what we call the media reforestation which is, you know, which is I think Big Think is definitely part of and I say that in a good way.
The whole notion that, you know, media over the last 5-6 years has been completely democratized as you are, as your studio here and your crew is proving and with that I think that finally that coupled with the recession and a number of other trends is beginning to erode, you know, big media companies and a big part of that is the transition from atoms to bits. So, I think that all media is going to be digital or in digital format or tangible forms of media will either be in decline or gone I think in five years and that includes everything from books to DVDs to newspapers. I mean they will still be around I think some of them, but I think they’ll be in decline in five years.
And so, at the same time there’s huge opportunities for, you know, entrepreneurs like yourself or companies to become media brands in themselves or individuals to become media brands and I think there’s going to just be, that’s you know, the economy that is built on top of the media ecosystem is huge.
I think about the advertising agencies in that entire complex, you know, you think about the PR industry. It’s a huge industry around media and not just the people who employed in the media business and obviously as they begin to go through changes so will all these industries.
Recorded on: May 27, 2009
This is how a tech watcher stays on the cutting edge.
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Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.
- The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
- Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
- Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Bacteria under microscope
needpix.com<p>Today, bubonic plague can be treated effectively with antibiotics.</p><p style="margin-left: 20px;">"Unlike in the 14th century, we now have an understanding of how this disease is transmitted," Dr. Shanthi Kappagoda, an infectious disease physician at Stanford Health Care, told <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">Healthline</a>. "We know how to prevent it — avoid handling sick or dead animals in areas where there is transmission. We are also able to treat patients who are infected with effective antibiotics, and can give antibiotics to people who may have been exposed to the bacteria [and] prevent them [from] getting sick."</p>
This plague patient is displaying a swollen, ruptured inguinal lymph node, or buboe.
Centers for Disease Control and Prevention<p>Still, hundreds of people develop bubonic plague every year. In the U.S., a handful of cases occur annually, particularly in New Mexico, Arizona and Colorado, <a href="https://www.cdc.gov/plague/faq/index.html" target="_blank">where habitats allow the bacteria to spread more easily among wild rodent populations</a>. But these cases are very rare, mainly because you need to be in close contact with rodents in order to get infected. And though plague can spread from human to human, this <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">only occurs with pneumonic plague</a>, and transmission is also rare.</p>
A new swine flu in China<p>Last week, researchers in China also reported another public health concern: a new virus that has "all the essential hallmarks" of a pandemic virus.<br></p><p>In a paper published in the <a href="https://www.pnas.org/content/early/2020/06/23/1921186117" target="_blank">Proceedings of the National Academy of Sciences</a>, researchers say the virus was discovered in pigs in China, and it descended from the H1N1 virus, commonly called "swine flu." That virus was able to transmit from human to human, and it killed an estimated 151,700 to 575,400 people worldwide from 2009 to 2010, according to the Centers for Disease Control and Prevention.</p>There's no evidence showing that the new virus can spread from person to person. But the researchers did find that 10 percent of swine workers had been infected by the virus, called G4 reassortant EA H1N1. This level of infectivity raises concerns, because it "greatly enhances the opportunity for virus adaptation in humans and raises concerns for the possible generation of pandemic viruses," the researchers wrote.
The word "learning" opens up space for more people, places, and ideas.
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- Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
- Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.
Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
- New research shows people may be wired for altruistic behavior and get more benefits from it.
- Times of crisis tend to increase self-centered acts.