Social networking is the tool par excellence for labor organizing.

Question: How has social networking transformed unionizing?

Sara Horowitz: It’s the tool.  It’s another tool.  You know, the strike as a tool, sit down are tool, petitions are tools.  These are tools.  Sometimes people confuse tools with strategies.  And what, I think, a lot of the social networking sites are showing us is that there are ways that you can communicate with people, bring people together, mobilize them in ways that we haven’t been able to before.  I think that’s where the Freelancers Union has been really successful is because we’ve been able to leverage that.  And… You know, we now have over a 100,000 members.  We never would’ve been able to do that without the Internet.