Revamping Old Media

Topic: Revamping Old Media

Cynthia McFadden: First of all, we were resoundedly bashed when we first came on the air, and probably for some good reason. We were reinventing the television program as it happened, on the air, live. I mean it was Ted Koppel one night. It was us the next night. And it was “Memo to Self: Never try to replace a legend.” It’s impossible. None of us could be Ted Koppel. All we could do is be whatever we were. And you know viewers wanted Ted Koppel. They were mad that he was gone. They didn’t like any of us, and they wanted us to go back to the old “Nightline”. You know the old “Nightline” served an extraordinarily important function, I think – did it better than anybody else. As we all know it started during the Iran hostage crisis, did one story. And not just a half hour one night, but night after night, after night and perfected, I think, a really beautiful, in depth, thoughtful approach. The truth is we felt in coming in that very few stories could we sustain for a whole half hour every night. In fact our pieces are just about the same length. Our lead piece, which usually tends to be eight to 10 minutes, is as long as or longer than the old pieces on the old “Nightline”. What is different is Koppel then used to do a conversation following the piece which would illuminate it in some way. We’ve eliminated that for the most part. It was a gamble. It was a gamble that there were at least two stories sometimes . . . two stories and a half maybe every night that viewers might be interested in; and that indeed if they weren’t interested in the lead, maybe they might be interested in the second piece. A year and a half later, James Golston who really . . . our executive producer who really had the vision has been proven right. The numbers are through the roof. Nobody thought . . . We all though we’d be lucky to hang on to the franchise. I’m happy to say we’ve been able to just expand the franchise. It’s really . . . It’s succeeded beyond anybody’s expectations, certainly mine. I mean the numbers are extraordinary.

 

Recorded on: Jul 7 2007

 

How do you make old media new?

European wind farms could meet global energy demand, researchers now say

A new study estimated the untapped potential of wind energy across Europe.

Pixabay
Surprising Science
  • A new report calculated how much electricity Europe could generate if it built onshore wind farms on all of its exploitable land.
  • The results indicated that European onshore wind farms could supply the whole world with electricity from now until 2050.
  • Wind farms come with a few complications, but the researchers noted that their study was meant to highlight the untapped potential of the renewable energy source in Europe.
Keep reading Show less

First solar roadway in France turned out to be a 'total disaster'

French newspapers report that the trial hasn't lived up to expectations.

Image source: Charly Triballeau / AFP / Getty Images
Technology & Innovation
  • The French government initially invested in a rural solar roadway in 2016.
  • French newspapers report that the trial hasn't lived up to expectations.
  • Solar panel "paved" roadways are proving to be inefficient and too expensive.
Keep reading Show less

New vaccine (for cats) nixes allergic reactions for humans

You want one. Now you may be able to survive one.


Photo credit: Jie Zhao
/ Getty contributor
Technology & Innovation
  • Cats live in a quarter of Western households.
  • Allergies to them are common and can be dangerous.
  • A new approach targets the primary trouble-causing allergen.
Keep reading Show less