Clear vision is a powerful incentive, says Cooley.
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Thomas Cooley: Well, it's important to have very clearly defined incentives in business. I believe that people do respond to incentives, but people also respond to vision and values. So I think the important thing is that business leaders who are really successful make the people who work with them successful as well. And success is defined in a lot of different ways. So obviously, there's economic success, but that's only a part of it. An important part of it is being part of a shared vision for what you're accomplishing in society.
Recorded : 3/21/08