from the world's big
Obsessive Branding Goes Undercover
A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications.
Question: Are you against niche level marketing?
Lucas Conley: Yeah, I am. I think there are a couple areas in particular. Word of mouth marketing is an interesting field and I can talk about that and neuromarketing where the use of brain scans and understanding of how the brain works is being applied to marketing. And I think those two areas while they’re still nascent fields are going to require regulation within the next decade or two. We’re going to get to a point where neuromarketers talk about searching for the buy button in the brain, and the idea is simply how can we get you to buy? It’s... This is a for-profit relationship we have with marketers and with the- but the intention is to sell goods if it’s- whether it’s with neuromarketing, understanding how your brain works, what photos, what images, what words work to kind of shortcut your critical thinking and go straight for your emotions or if it’s word of mouth it’s formalizing a campaign in to kind of conversations and actually sending out materials to groups of people who essentially work for you as part of a community and will pitch these goods to their friends, their coworkers, their family, whether it’s teens or moms. There’s hundreds of thousands of people in the U.S. right now who are part of formal word of mouth marketing campaigns, and 850,000 work for Procter and Gamble which doesn’t require them to reveal their affiliation with the products they pitch which are not just Procter and Gamble products. They’re Coca-Cola products or Toyota products or Warner music. The connection is lost in the actual word of mouth campaign. You don’t know sometimes that you are being pitched these goods, that it’s not a genuine organic recommendation, and that’s a trust issue. That’s... It’s an important thing that we rely on, word of mouth, whether it’s online or in person to get good products, to find good services. It’s buzz, what’s new, what’s interesting, and when marketers can kind of find their way into that, that’s also something we should be concerned about.
Recorded on: 7/23/08
When advertisers start to intrude on word-of-mouth recommendations, it's red flag, Lucas Conley warns.
Sallie Krawcheck and Bob Kulhan will be talking money, jobs, and how the pandemic will disproportionally affect women's finances.
Health officials in China reported that a man was infected with bubonic plague, the infectious disease that caused the Black Death.
- The case was reported in the city of Bayannur, which has issued a level-three plague prevention warning.
- Modern antibiotics can effectively treat bubonic plague, which spreads mainly by fleas.
- Chinese health officials are also monitoring a newly discovered type of swine flu that has the potential to develop into a pandemic virus.
Bacteria under microscope
needpix.com<p>Today, bubonic plague can be treated effectively with antibiotics.</p><p style="margin-left: 20px;">"Unlike in the 14th century, we now have an understanding of how this disease is transmitted," Dr. Shanthi Kappagoda, an infectious disease physician at Stanford Health Care, told <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">Healthline</a>. "We know how to prevent it — avoid handling sick or dead animals in areas where there is transmission. We are also able to treat patients who are infected with effective antibiotics, and can give antibiotics to people who may have been exposed to the bacteria [and] prevent them [from] getting sick."</p>
This plague patient is displaying a swollen, ruptured inguinal lymph node, or buboe.
Centers for Disease Control and Prevention<p>Still, hundreds of people develop bubonic plague every year. In the U.S., a handful of cases occur annually, particularly in New Mexico, Arizona and Colorado, <a href="https://www.cdc.gov/plague/faq/index.html" target="_blank">where habitats allow the bacteria to spread more easily among wild rodent populations</a>. But these cases are very rare, mainly because you need to be in close contact with rodents in order to get infected. And though plague can spread from human to human, this <a href="https://www.healthline.com/health-news/seriously-dont-worry-about-the-plague#Heres-how-the-plague-spreads" target="_blank">only occurs with pneumonic plague</a>, and transmission is also rare.</p>
A new swine flu in China<p>Last week, researchers in China also reported another public health concern: a new virus that has "all the essential hallmarks" of a pandemic virus.<br></p><p>In a paper published in the <a href="https://www.pnas.org/content/early/2020/06/23/1921186117" target="_blank">Proceedings of the National Academy of Sciences</a>, researchers say the virus was discovered in pigs in China, and it descended from the H1N1 virus, commonly called "swine flu." That virus was able to transmit from human to human, and it killed an estimated 151,700 to 575,400 people worldwide from 2009 to 2010, according to the Centers for Disease Control and Prevention.</p>There's no evidence showing that the new virus can spread from person to person. But the researchers did find that 10 percent of swine workers had been infected by the virus, called G4 reassortant EA H1N1. This level of infectivity raises concerns, because it "greatly enhances the opportunity for virus adaptation in humans and raises concerns for the possible generation of pandemic viruses," the researchers wrote.
The word "learning" opens up space for more people, places, and ideas.
- The terms 'education' and 'learning' are often used interchangeably, but there is a cultural connotation to the former that can be limiting. Education naturally links to schooling, which is only one form of learning.
- Gregg Behr, founder and co-chair of Remake Learning, believes that this small word shift opens up the possibilities in terms of how and where learning can happen. It also becomes a more inclusive practice, welcoming in a larger, more diverse group of thinkers.
- Post-COVID, the way we think about what learning looks like will inevitably change, so it's crucial to adjust and begin building the necessary support systems today.
Scientists uncovered the secrets of what drove some of the world's last remaining woolly mammoths to extinction.
Every summer, children on the Alaskan island of St Paul cool down in Lake Hill, a crater lake in an extinct volcano – unaware of the mysteries that lie beneath.
The coronavirus pandemic has brought out the perception of selfishness among many.
- Selfish behavior has been analyzed by philosophers and psychologists for centuries.
- New research shows people may be wired for altruistic behavior and get more benefits from it.
- Times of crisis tend to increase self-centered acts.