Nina DiSesa: What makes a good leader?
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
I think there are some definite qualities to good leaders one is decisiveness, if you have decision anxiety it says that you don’t have confidence and people are frightened to be led by somebody who doesn’t have confidence, doesn’t appear to know the direction that company is going and you always want to get in the trenches with somebody who you think is going to win the battle and so confidence is very big part of leadership being decisive, I think having a sense of compassion, is also important for leadership, because you can order somebody to coming on the weekends and work overtime, but you can't make them come up with their best ideas, they have to do that, because they care about you and they want a please you in the and you are a leader that motivates that kind of the passion in them. If you don’t do that, if you are just leaving by being a dictator or by fear, eventually its going to comeback by your way you don’t want be bitten and you won't get the dedication that you where looking for. Recorded on: 2/29/08
People are afraid to be led by someone who isn't decisive.
A new AI-produced commercial from Lexus shows how AI might be particularly suited for the advertising industry.
- The commercial was written by IBM's Watson. It was acted and directed by humans.
- Lexus says humans played a minimal part in influencing Watson, in terms of the writing.
- Advertising, with its clearly defined goals and troves of data, seems like one creative field in which AI would prove particularly useful.
A study on flies may hold the key to future addiction treatments.
- A new study suggests that drinking alcohol can affect how memories are stored away as good or bad.
- This may have drastic implications for how addiction is caused and how people recall intoxication.
- The findings may one day lead to a new form of treatment for those suffering from addiction.
Then again, maybe the study is fake news too.
- Recent research challenged study participants to pick real news headlines from fake ones.
- The results showed that people prone to delusional thinking, religious fundamentalists, and dogmatists tended to believe all news, regardless of plausibility.
- What can you do to protect yourself and others from fake news?
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